How To Promote A Business Online? – Tasks That Repeat – Part Seven D

How To Promote Your Business Online - Tasks That Repeat - Part D Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven D

This is the 4th and last part of a 4-parter article – Tasks That Repeat. It is also part of the How To Promote A Business Online series. If you missed the earlier 3 parts:

==> CLICK HERE to read Part 1 or

==> CLICK HERE to read Part 2 or

==> CLICK HERE to read Part 3

If you have read all the above parts, and ready to start on this 4th and final part, please continue.


Adding Testimonials Creates Validity and More

How To Promote Your Business Online - Tasks That Repeat - Testimonials are signs of approval from your clients

Testimonials are excellent for building consumer confidence in your products and/or services. New customers feel more confident about their decision to purchase from you if you have testimonials on your site. They get the impression that they are a part of a group and that they are not just another sale.

Your brand is validated when visitors to your business website witness actual clients advocating and singing praises about your products and/or services. When they see how others are putting your products to good use or how much they enjoy your services, they too will understand how it can benefit them, too.

Most of the time, testimonials are in the form of text with accompany pictures of the client’s logo, or of the client themselves. Exceptionally powerful are video testimonials. They appeal to everyone, especially those who don’t have the time to read paragraphs of text. They also create a type of social proof that helps your personal branding.

You can have videos of clients using your products and/or services while praising it. To get these video testimonials from clients, encourage them to talk about the way your product and/or service has helped them solve their problem.

In every testimonial, you must include (at least) the following:

  • Customer’s Name and Title
  • Location
  • Credentials

Here are some tips for the use of testimonials:

  • Get testimonials from both genders, unless your product and/or service is gender-specific
  • Have some diversity in the demographics for your testimonials; for example age, ethnicity, etc
  • Get testimonials from various areas; if your product and/or service is used in a variety of different ways or industries.

Remember to always get permission from the person to use their testimonial before publishing it. Keep a copy of the permission for reference.


Report Generation, Testing and Tracking

This is a very important part of your digital marketing plan, and especially of your business. As you implement each digital marketing task, you need to test and track the performance of each digital marketing effort. How to Promote A Business Online - Reports provide insights to how you can improve your digital marketing efforts

This is to help you see clearly what’s working and what is not. Only then will you be able to make the informed decision to do more of what is working, and less of what is not working.

You will grow faster at lower cost. In fact, prior to implementation of your digital marketing plan, you should take the time to test and track so that you have a baseline to compare against.

Report generation of what has been tested and tracked should be done regularly so as to stay on top of the performance of your digital marketing plan. It should be done at least quarterly.

There are many types of data available. So many to consider, and can be sometimes quite confusing. To make things easier for you, I have listed a few types of data that can help you in your analysis of your digital marketing here:

Rankings

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleYou need to track your business website rankings for the different keywords. This will tell you where each keyword ranks. By knowing this, you have a better idea of ranking possibilities for the content you put out there using that keyword.

You can also use rank checker tools to assist you with tracking rankings for keywords. If possible, it is a good idea to check the rankings for keywords of your competitors.

Links and Backlinks

When you are testing the backlinks of your business website to make sure How To Promote Your Business Online - Tasks That Repeat - Back Links Can Help Improve Your Website's Ranking on Search Resultsthey are actually working, you should also find out where the links are coming from. You should track how many backlinks there are, and how many are recognized by Google.

Do the same for your competitors, especially those who already have a good degree of online domination. You can learn from them, and get ideas where you need to link from. To facilitate the process, use link and backlink tracking tools.

Traffic Sources, and Volume

You need to track and optimize traffic sources and volume. This data can tell you where your visitors are coming from, and the number of visitors you are getting from each source.

How To Promote Your Business Online - Tasks That Repeat - Understand Your Website's Traffic with tools like Google AnalyticsIt is important to know if a visitor is a direct visitor, or is he or she referred from natural search engine results, or referred from other sites, or referred through paid search engine ads. This type of tracking will also reveal the keywords that are working, that are getting visitors to drop by your business website.

There are traffic tracking tools available for this; such as Google Analytics.

Visitor Data

This is another data set that needs to be tested, tracked and optimized regularly. The reasons are many; you want to know where they are located, what browsers they use, the type of operating system they use, the type of devices they use, the connection speeds, and if they are new visitors or repeat visitors.

This will help you create the best visitor experience possible for your guests. Also, it will help you tweak your digital marketing plan to suit their needs.

Visitor Actions and Behavior

This is valuable information that can tell you how well your business website, landing pages and other content are working for you. This is because you will discover stuff like which page did your visitor arrived at, and from which page did they exit?

You can also find out how long they stayed on your site? Information such as these can help you think of your visitor’s motivation; For example, why did they leave from that particular page? Did they find what they were looking for? How can you entice them to stay longer at your site?

Take note of the links that gets you the most click-through traffic. This will help you find out what information attracts your visitors the most.

One of the most important features of tracking visitor behavior is what is sometimes termed as ‘the final click’. What did they actually do at your business website? Did they take action, and made a purchase? There are a variety of technologies that allow you to track such information.

By regularly testing and tracking, by collecting important data, you will gather valuable information, you will be equipped to optimize your digital marketing plan, and get the best results possible. You will finally know what is working well, and what is not.

That which is not working well can be removed or tweaked. It is by your discernment of what the data actually means that you can make these changes; for example change of content or site adjustments.

All this can help you improve your business by getting the right people to your business website, and eventually convert them from leads to sales.


Additional Traffic Strategies

How To Promote Your Business Online - Tasks That Repeat - Cast Your Net Wide to More Capture TrafficFishermen cast a wide net over a large area in order to catch as many fishes as possible. It is the same with your traffic strategies. Use a wide variety of them, and you will give yourself a higher chance of attracting a large number of prospective clients to your business website.

Besides the techniques mentioned above, here are a few more to help you drive traffic to your business website.

Classified Ads

You can easily drive traffic to your business website by placing carefully created online classified ads. Many of these sites are free of charge; for example Craigslist.

It is easy to place these ads. Just put an advertisement in the sections or categories that best fit the products and/or services that your business provides. Many of these online classified ads websites allow you to place links directly back to your business website. The sheer volume of traffic on such sites will enable people to find your business more readily.

Get maximum mileage from your online classified ads by creating links to your ad using social bookmarking sites and other social networking sites. Doing so will create additional backlinks to your ad that will get it ranked higher in the search engines.

As mentioned before, and mentioned here again, any content that is ranked in the search engines is excellent news for your digital marketing.

As always, just like all your other online content, ensure that your online classified ads are search engine friendly. Again, use keywords correctly and accurately.

Avoid stuffing them into your ads. You should place these ads monthly to stay current in the search engines. Vary the content to keep it fresh. Add seasonal specials when appropriate.

Local Online Discussion Forums

How To Promote Your Business Online - Tasks That Repeat - Forums can be a great way to create awareness of your product or serviceParticipating actively in local online discussion forums can be another way to reach even more potential new customers. Online discussion forums are where people discuss topics of interest and issues. Many seek out these forums for information to a need they currently have, or solutions to problems that they are facing.

By participating in the discussions, you can offer your products and/or services as solutions. It is also an arena where you can find out what people are unable to find or what is not being offered to them.

This is a great way to do research. The findings can help you refine your products and/or services that you are offering, and bridge any gaps so that you can meet the needs of those who want to buy from you.

It’s easy to find these local forums. Just do a search for them, and particularly seek those related to your industry. You will need to create an account and profile, which is usually free. When possible, include information about your business, including a link to your business website.

Here are some tips for optimal use of local online discussion forums as part of your digital marketing strategy:

  • First, pay close attention to the forum rules. You don’t want to break any, and be blacklisted
  • Most forums frown on blatant advertising. Do not do this
  • Once you understand the above two points, you can start conversations or contribute to threads in a relevant way
  • Use an anchor text keyword in your signature
  • ‘How to’ articles are good posting content for forums. Use them!

Post regularly to take advantage of benefits such as multiple backlinks that are generated from each post. It is ideal to do it weekly, if possible. If not, at least do it once a month.

Audio Marketing

Audio is ‘eyes free’ content that can be consumed while a listener is doing How To Promote Your Business Online - Tasks That Repeat - Audio Marketing is another excellent way to Promote Your Business Onlineother things such as driving, exercising, or eating. With Audio Marketing, you can draw the listener into the content you are delivering on your business website, or attract them to your business website from a podcast.

You can use audio to do the following:

  • Introduce your products and services
  • Offer tips on how to use your products and services
  • Give instructions
  • Repurpose radio commercials
  • Read blog posts or expert articles
  • Present the owner of the business
  • Present testimonials – an effective way of building trust with potential customers
  • Make a ‘call to action’

Offsite audio can be used to drive traffic to your business website, and help with the personal branding of your business. It can project you as a true expert in the field that your business is in. This is achieved by recording a message with expert tips, and link it back to your business website.

Offsite audio also provides backlinks to your site. This counts as content that can help your site’s ranking in search engines. Thus, it is in your best interest to put offsite audios on podcasts, online radio shows, or other forms of distribution.

You should create a title, for your audio, with your chosen keyword phrase when submitting your audio to various sites. Use the same keyword in the segment description.  There are many tools available that can help you facilitate the use of your audio in your digital marketing strategy.


As mentioned, this is the 4th and final part of Tasks That Repeat. It is a 4-parter within the How to Promote A Business Online series.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.

How To Promote A Business Online? – Tasks That Repeat – Part Seven C

How To Promote Your Business Online - Tasks That Repeat - Part C Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven C

This is the 3rd part of a 4-parter article – Tasks That Repeat. It is also part of the How To Promote A Business Online series. If you missed the earlier 2 parts:

==> CLICK HERE to read Part 1 or

==> CLICK HERE to read Part 2

If you have read both parts, and ready to start on this 3rd part, please continue.


Mobile Marketing

This is the era of mobile. And mobile marketing is the now and the future. If you are not implementing mobile marketing as part of your digital marketing strategy, you will be trailing behind. How To Promote Your Business Online - Tasks That Repeat - Mobile Marketing requires constant effort

Surveys have found that more and more people are spending time and getting engaged on mobile devices. In 2014, it was reported that two billion users are using their mobile devices to read emails, surf the Internet, shop online, play games, engage with friends via messaging services and social media, plus many more. In 2017, the number of mobile users has increased to an estimated 4.77 billion (data by Statista, 2017).

As you can see, this is becoming one of the most powerful ways to reach your target audience. Can you afford not to include mobile marketing as part of your digital marketing strategy?

Mobile Marketing is not just any strategy that you can just jump in, and do it. Just like any other form of advertising, if it is done poorly, you’ll meet with poor results. At worst, you may end up irritating your prospective and existing customers. But if you do it well, the results can be astonishing!

Currently, one reason mobile marketing is so effective is that the ‘open rate’ for text messages is nearly 100%. It would be nearly impossible to reach a success rate approaching anywhere near that figure with email marketing or direct mail.

There are some mobile marketing tactics that some businesses are witnessing success with now. They are as follows:

  • Instant win games
  • Free giveaways
  • Trivia contests and sweepstakes
  • Alerts about sales and deals
  • Polls
  • Graphics, photos and messages that are engaging

With mobile marketing, you can achieve the following:

  • Increase brand awareness
  • Draw customers into buying mode more consistently
  • Gather marketplace data (e.g. customer information) for marketing purposes

Just like all other digital marketing strategies, mobile marketing is also continually evolving. So you need to keep learning, keep staying on top of things, and follow the rules of the game so that you don’t inadvertently cause problems for your business.


Article Marketing

Article marketing is so simple that many businesses overlook its power and effectiveness. You just need to write articles of around 500 words on a topic that is related to your business or industry. The articles are content-rich, and How To Promote Your Business Online - Tasks That Repeat - When you are credited for an article, you get authority as well as back links to your websitepublished online via myriad article submission sites.

So how does this promote your business? At the bottom of the article there is a resource box that contains your company information. Readers can be directed to your business website from there.

The Importance of Article Marketing

It is absolutely one of the best methods of digital marketing that works for your business. You strategically write articles that are relevant to your industry, and then submit them to online article submissions sites. This creates a direct path to your business website for anyone who is searching for information related to your business.

It is imperative that you know and remember that an article is not a sales pitch. How To Promote Your Business Online - Tasks That Repeat - Remember to optimize your articles with SEO so that search engines can find and rank your articleIt should be informative, relevant, maybe even entertaining. You must write it using Search Engine Optimization techniques. Yet, be careful not to stuff too many keywords in your articles. Also, never plagiarize content from anywhere else.

When you can write quality articles that not only inform but also teach something, you begin to establish yourself as the go-to expert in the industry. You can then get your articles published in sites such as EzineArticles.com and Squidoo.com, both excellent sites for publishing online articles.

You also should submit your articles to hundreds of websites. Article submission sites can help you do that.

Tip: Do not use duplicate content from your website. This will affect the ranking of your article and your business website.

Those who seek your keywords will stumble upon your content, and learn about your  business (due to the resource box at the end of the article). So this means that the article must be so captivating that they are so engaged that they will read till the end of the article.

Articles need to be produced regularly as they are vital to your digital marketing plan. It will set you apart from your competitors. Keep creating articles in order to keep traffic flowing to your site. The good news is you can subcontract this out, and it is very easy to do so.

When you publish articles, you are attracting people to your business website. This is especially possible when you publish them on other websites with back links to your business website. Thus, creating an added bonus for you. Why? As mentioned before, the more back links to your site, the better.

Use Articles to Create Interest And Reach All Potential Clients

When targeting a wide range of different types of clients, you need to write a variety of articles to pique their interest. At the same time, you also need to write articles your products and/or services.

Here are some great article ideas:

  • Unconventional Use of Your Product And/Or Service
  • Tips on the Use of Your Product
  • Reasons Why People Would Want to Use Your Service?
  • Interesting Information About Individual Produce And/Or Service
  • How Does Your Product or Service Help People?
  • Steps for Using Your Product or Service
  • Advantages of Using Your Product or Service
  • Disadvantages of Not Using Your Product or Service
  • How to Choose the Best Provider?
  • Other ‘How to …?’
  • Things to Look Out For When Purchasing
  • Things You Shouldn’t Do
  • Tips on Responding to a Challenge
  • Evaluations of Different Options
  • Little Known Facts
  • Frequently Asked Questions.

Do remember to keep your article to around 500 words; 400 to 750 words are still all right. Write in a fluid manner that flows naturally. This keeps people hooked, and they will keep reading.

To summarize, here it is again, a simple formula for article writing as a digital marketing technique:

  • Do your keyword research
  • Get your content written
  • Submit it to article directories.

Press Releases

Online press releases are major contributors towards increasing traffic to your business website. They are a credible way to build your digital presence.

How To Promote Your Business Online - Tasks That Repeat - Press Releases are powerful at creating brand awareness and promoting your businessWhen creating an online press release, you must meet strict guidelines by offering select information in a standardized format. When you submit the press release to online press release distribution sites, it has the opportunity to be picked up, and be published on other sites.

Needless to say, this helps increase traffic to your business website tremendously through valuable back links.

There are many reasons to produce a press release. Here are some of those reasons:

  • Product Launch, or launch of a new service or line
  • Milestone in the life of a company
  • Contests, promotional programs, special offers, sales of stock, sales related to holidays, etc
  • Special events, or involvement in major events
  • Receiving and award
  • Partnerships, reorganization of the company, creation of a new division, or hiring of a key employee
  • Expert opinions on subjects related to your industry
  • New or improved website
  • Environmentally friendly initiatives

Due to the fact that there are more stringent guidelines for the publication of press releases than for article or blog publications, people consider press releases more reliable. This builds trust and credibility for your company.

On the down side, if your press release does not comply with the required format and content guidelines, it will not get published. This too, adds to the fact that many readers tend to take information shared in a press release even more seriously than articles or blogs.

When noticed by people, press releases will have them talking about your business. This is word-of-mouth marketing. And it is a very powerful marketing strategy.

Press releases also get you noticed by search engines. So be sure to create press releases that are search engine-optimized. This will ensure web crawlers’ attention, and increase its appeal to them.

When you get published on sites that allow back links, your press release will further help direct traffic to your business website. As such, make sure that any call to action on your press release, for example a special offer or tease for more information, should also always generate more traffic, too.

Tip: Do your best to release one press release each month. While they need not be done as often as blogs or articles, by releasing at least one a month, you will set yourself apart from your competitors who do not do this so regularly.


Pay-Per-Click Campaigns

Many businesses have seen returns from Pay-Per-Click Campaigns, and have continued investing in this area of digital marketing. Like them, you may have recognized the value of such campaigns at finding potential customers.How To Promote Your Business Online - Tasks That Repeat - Pay Per Click Campaigns like this can increase brand awareness, drive traffic to your website and even convert visitors to customers

One of the major advantages in PPC Campaigns is the fact that in as short a time as within one day, you can have traffic actually coming to your business website.

Pay-Per-Click Campaigns can also be very costly, if you don’t know how to do it efficiently. They can actually be substantially downsized when effectively used strategically with an equally efficient and effective digital marketing plan, and when your business website is consistently at the top of search engine results. Thus reducing cost.

Still, PPC Campaigns are invaluable tools that you should continue to use, and continue to keep as part of your digital marketing strategy, especially for extremely competitive keyword searches.

The Right Keyword Research

The thing that will ensure resounding success for your PPC Campaigns is keyword research. In the Start With One-Time Tasks chapter, we emphasized on the importance of keyword research.

If you had done that correctly, you will have a list of keywords that people use when searching for products and services similar to those you provide. This includes very specific long-tail keywords.

How To Promote Your Business Online - Tasks That Repeat - Keywords to Get Your Website Ranked On First Page On GoogleThese keywords will be the ones not commonly used, and have the fewest PPC matches for them. This will ensure that when someone uses these keywords, you ad will appear at the top, and not lost somewhere amongst other ads.

Whether your PPC Campaign is a hit or miss, keyword research makes all the difference. PPC Campaign with keyword research really works, and has a high number of click-throughs, and a high rate of conversion to sales. Many businesses choose to have their PPC Campaigns professionally managed because it can often mean huge savings, and produce greater results.

Geo-Targeting Your Ads

This is a PPC option that not many business owners are aware of, or know very little about. It allows you to target your PPC ads to people in a specified area who are searching for a given term.

Suppose you are selling luggage, and when someone in your geographic area searches for a generic term like ‘luggage’, your ad will be shown in the search results due to your using geo-targeting. Someone who does the same generic search in another area will not see your ad.

This is possible only because search engines know where searchers are located. You can choose to target:

  • Actual Location
  • Narrow Geography such as Country, City, Town, or Neighborhood
  • IP Address.

Also, there are advantages to geo-targeting generic terms for you PPC ads. They are as follows:

  • Cheaper Click Rates
  • Faster Traffic Results
  • More Targeted Traffic
  • Lower Competition
  • Higher Conversion to Sales

You can also choose to implement PPC Campaigns on words with a location qualifier attached to them. Many people will actually include a location qualifier when searching online. How To Promote Your Business Online - Tasks That Repeat - Geo Targeting your ads is a great way to get better results and conversions

For example, they may search with ‘luggage Bangkok’. By using both the searcher’s actual location and a location qualifier, you will have the greatest possible success in your Pay-Per-Click Campaign.

The Importance of the Landing Page

A landing page is a page that people reaches after clicking a link. The link can be on your ad, in your article’s resource box, in a press release, displayed on a video, or mentioned in an audio.

The best designed landing pages are those that include a way for the visitor to exchange their contact information for a free report or something that is of value to them.

This makes the landing page a very important part of your digital marketing strategy, especially for Pay-Per-Click Campaigns. It is relevant to the ad that you have placed and should contain keywords related to the search.

You should have a different landing page for each PPC ad that you place. Do not cut corners on this. Also, include navigation links to other parts of your website for even better results in Google.

Content Network PPC Campaign

A Content Network is simply a network of websites that offer content in the form of text, audios, videos, slides, etc. As an advertiser, your ad will be shown alongside these content.

A major advantage of Content Network PPC Campaign is that you can contextualize your advertising. You can advertise on websites that related to yours.

This is very effective as most people spend time visiting their favorite websites. Content Network PPC Campaigns get your ads in front of these people when they visit these popular websites.

There is a huge number of websites in a content network. Content Network PPC Campaigns offer you the opportunity to tap into the traffic of each of these websites. In addition, you can be creative with multi-media advertisements on Content Network. You don’t have to just use text.

You can choose to use images, and even video!

Remember I mentioned earlier about Video Marketing being the next wave of marketing? Well, you can combine that power into your Content Network PPC Campaign!

Use videos to capture the attention of potential clients. Consider this option for your digital marketing plan.


This is all for 3rd part of Tasks That Repeat. As mentioned before, this is a 4-parter within the How to Promote A Business Online series. Part 7D will be published soon. So do come back and visit, or subscribe to our newsletter to get updates.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.

 

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

How To Promote Your Business Online - Tasks That Repeat - Part B Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

We continue the How To Promote A Business Online series with the 2nd part of the 4-parter – Tasks That Repeat. CLICK HERE if you missed the 1st Part.

Up to speed on this series? Continue reading, my friend.

Social Media and Social Networking

“Investment in Social Media Will Become a Necessity, Not a Luxury” – Forbes, 2013

The above was reported by Forbes in 2013, and since then this has proven true. The report said that social media will evolve from ‘should have’ to ‘must have’.

How To Promote Your Business Online - Tasks That Repeat - Social Media MarketingAlready, businesses are realizing that they need to integrate their social media efforts with their overall marketing strategy. Many businesses are seeing the impact of social media in terms of lead generation, referral traffic and increase in revenue.

The benefits of social media are many, and they include the following:

  • Create strong branding
  • Increase brand exposure and brand awareness
  • Improves social signals (which is a factor in search ranking algorithm)
  • Enhances buzz marketing; also known as word-of-mouth advertising
  • Increase customer loyalty and trust
  • Improve audience reach and influence

Of all the social media networks currently available, you should definitely be on Facebook, Google+, Instagram and Twitter at the very least. These social networks are very important digital marketing tools that can help businesses create a strong online presence.

However, to achieve that you need to post updates on each social network regularly. Some believe posts must be done daily. That is all right as it doesn’t hurt the brand, unless you are posting irrelevant topics.

For me, I believe in quality postings. And I find that, while it is all right to post daily initially, in time it is more efficient to post during times when most of your fans or followers are online. After all, it is best to fish in the area where and when there are most fishes, right?

After some time, after studying data analytics and insights, you may discover How To Promote Your Business Online - Tasks That Repeat - Analytics can help improve your digital marketing strategythat these optimum times could be just 3 to 4 times a week, these would be specific days and timings when a majority of your fans and followers are online, and watching your Facebook Page, Google+, Instagram or Twitter accounts.

Even then, it takes a lot of time and effort just to do research and find interesting and relevant topics to post. After all, you don’t just always post about your products and services. While people who are your fans and followers are interested in your products and services, they are also interested in news and information related to the field and industry your products and services are within.

And to gather a constant flow of such news and services, besides just information about your products and services, can be daunting. Don’t forget you need to do copywriting.

Don’t just share an online article without adding your own thoughts to it. Social media is about engaging people. You need to write copy that is interesting and engages your fans and followers. Especially when you want them to take action and lead them to your website or make a purchase.

How To Promote Your Business Online - Tasks That Repeat - Photos and videos brighten up a blog post, makes it more interesting, easier to consumeAlso, not all photos look great. So you will need to know a bit of digital imaging to make photos look good enough to capture your audience’s attention.

Remember, your posts will be on your fans and followers’ newsfeed. You need to catch their attention amongst all other postings on their newsfeed. And surveys have found that posts with photos or videos definitely capture people’s attention.

I know all this can be intimidating. Especially for those who are short on time and resources, or who isn’t a fan of social networking. But if you want your digital marketing strategy to be successful, you need to be on social media, and be regularly active on the aforementioned networks. An alternative is to outsource to a digital marketing expert or firm, which is a good idea as you can leverage on their expertise.

When building your social networks, be sure to also engage with your fans and followers. They will interact with you, and leave comments. Be sure to reply to their comments. Even if there are negative comments, do reply.

Take this opportunity to clarify points, convert people to customers, and build good PR and brand that will give a good impression to the public as well as your existing customers. You have an opportunity to build and develop a relationship that is becoming increasingly important to people when deciding who they choose to do business with.

There is another aspect of social media that many businesses often overlook. You can befriend other businesses that are complementary to yours. One of the advantages is that when you like or comment on a post on their social accounts, their fans and followers get to see it. This way, you have just increased brand exposure and awareness to another group of potential new customers.

Besides Facebook, Google+, Instagram and Twitter, here are a few more social media sites that you might like to consider:

  • Pinterest
  • YouTube
  • LinkedIn
  • Social Bookmarking Sites

Blogging

Many business websites have jumped on the blogging bandwagon. This is because they have realized that it is one of the most effective ways to get to the top of search engine results for chosen keywords.

Google and other search engines love such applications. They visit blogs often How to Promote Your Business Online? - Blogging is an essential part of promoting your business online. It is one of the Tasks That Repeatsto re-index the content found there.

Do consider having a blog on your business website. Blog regularly, and your site will get increasingly better results in search engines.

Blogging is one of the repeated tasks that does take up a lot of time, effort and resources. Yet, it is easier and faster to produce compared to articles and press releases. Blogs can be shorter than an article, and has fewer guidelines than a press release.

Do take note that you should apply SEO techniques for maximum effectiveness.

For example, you should focus on keywords, especially long-tail keywords. At the same time, be careful not to stuff keywords into the text. There should be a natural flow to the style of writing.

Also, write in a way that people will enjoy reading your blog, and will want to keep coming back to it. The best is when they like it so much that they subscribe to your RSS feed.

Here are some tips for blogging:

* Most Important Tip: Use keywords in the title, and in one or two paragraphs within the blog.

Keep your blog posts within 800 – 2,000 words

Of course, do not be too restricted by this tip. Write naturally, and let the length be how much it should be. This tip is just a guide.

Add Graphics, Photos and Videos when possible.

These days, people don’t like to read anything with too much text. They only do so when they are really interested, and wish to get more details.

Also, studies have discovered that people prefer blogs, articles and postings with photos, graphic images or videos. It attracts them to the blog, article or posting.

It is a break from the amount of text. It is interesting. A picture tells a thousand words. Plus, it encourages them to dive deeper and continue reading.

Schedule Posts Regularly.

Scheduling a post is very subjective. It all depends on the industry you are in. At the same time, it is ideal for your blog to have a new post on a regular basis.

Start with releasing a new post every 3 days. Monitor the response. Then try to post more often, and see if this schedule attracts more people.

Relevance

Your blog should be relevant to the latest news, happenings and events in the world. Especially if you are in an industry that follows trends, do keep up with it, and keep your blog trendy.

* Tip: Here is a Do Not. Don’t use your blog to rant about something. It is not your anger management tool or punching bag. Keep it professional. Keep it informative.

There are ways to draw and increase traffic to your business website using blogs. You can create more back links when you submit your offsite blog posts to social networking and social news sharing sites.


The Importance of Blog Comments

Your blog offers an opportunity to interact with your customers, and people interested in your product and/or service. Those who make comments are likely to be existing customers or potential customers.

How To Promote Your Business Online - Tasks That Repeat - Engage your customers when they give feedback via comments. Be professional - positive, polite, pleasant.Remember this is your business blog. Keep your responses professional, polite and friendly.

You must always answer all valid questions, reply to comments, and even respond to complaints. The way you handle negative comments and complaints speaks volumes to all watching and following your blog.

First thing to note – do not delete negative comments or complaints. They are also feedback from your customers, and you can learn a lot from these negative comments and complaints, which is very valuable. Your next big product or service could be waiting to be discovered in the feedback.

When people share with you the little things that bother them most about your product and/or service, or what they would like as an ideal addition to it, you are receiving free advice on how to create a new and improved version of your product and/or service, or invent a totally new one. This interaction allows you to garner valuable knowledge that can help your business grow.

Get active on other blogs, too. Comment on blogs that are related to your field, and leave your business website address to create more valuable back links.

But be careful.

There is a thin line here. Do not callously just make a comment in order to advertise for your business. It is frowned upon, and may even be deleted eventually. Write relevant and helpful comments. Leave your business website URL only in spaces provided.


Video Marketing

We live in a culture that grew up watching television shows. It has become a natural thing to do. We watch TV when we awake, we watch it when we come home from school or work, and we watch it on weekends.

It is no surprise that as the Internet bandwidth get wider, and video gets higher in resolution, watching videos on the Internet is gaining popularity. More and more people prefer to watch a video to get information rather than reading for it.

How to Promote Your Business Online? - Video Marketing is the Future

Hence, Video Marketing is the next wave in digital marketing.

It is an ideal method to get a message across to a large audience. More importantly, it is very cost effective, more so than advertising on print or TV. Plus, mass media often has a lot of wastage. Video Marketing can be a form of targeted marketing.

There are a wide variety of options when creating your video. One of which is to educate through the use of slides. It is just like a live presentation. The information is displayed like a slideshow while a narrator explains in further details.

As explained in the Blogging chapter, make good use of graphics and photos to give your video a great visual effect. Sometimes, sound effects and music can add that extra touch to your video, making it entertaining while being informative.

Another option is to use an actual video clip or edit video clips into an entire video. You may also consider combining the use of slides with video clips, too.
Video Marketing is very powerful. It allows you to:

  • Provide Information About Your Products and/or Services.
  • Give Instructions on How to Use Your Products.
  • Deal with Questions.
  • Share Expert Articles.
  • Do Demonstrations.
  • Offer Solutions to Common Problems.
  • Show Amazing ‘Before’ and ‘After’ Results.
  • Conduct Webinars.
  • Share Testimonials.
  • Show Company Overviews.
  • Give a Tour of Your Facilities.
  • Present the Owner of the Company in an Interview.

There are many more uses for video marketing. More importantly, it can meet a variety of marketing needs, such as:

  • Branding.
  • Public Relations.
  • Building Trust.
  • Use it to inform and/or educate people.
  • Use it to grab the attention of visitors, and have them explore your business website further.
  • A lot of people are busy, and always on the go. Hence, they have very little time to read mass amounts of text. They would rather watch a short video.
  • Use it offsite to grab searchers and redirect them to your business website or call your phone.
  • Use it to get rankings for multiple keywords.
  • Use it to spice up external landing pages, and Web 2.0 digital properties.

It is not that complicated to create quality video. But it does require a lot of time, and some knowledge. Do consider a video production company, or have your digital marketing firm add this as part of your digital marketing strategy. This way, you can save time and focus on your business while leveraging on their expertise.


We’ve come to the end of the 2nd Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series. Part 7C will be published soon. So do come back and visit, or subscribe to our newsletter to get updates.

==> Update: Part 7C has been published. CLICK HERE to read it now! <==

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

How To Promote Your Business Online - Tasks That Repeat - Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

In Part 6 of this How To Promote A Business Online series, we talked about One-Time Tasks. Once those tasks are done, you can commence on the next phase; that is start on the Tasks That Repeat. These will become a regular part of your routine where some are done every month, some every fortnight, some a couple of times a week, and some daily. There may be a few that needs to be done less often, too.

Here is the list of tasks that you will need to do repeatedly, in order to build your digital presence, and drive as much traffic as possible to your business website:

  • Local SEO
  • Natural SEOHow To Promote Your Business Online - Tasks That Repeat 1
  • Directory Submission
  • Web 2.0
  • Social Media
  • Blogging
  • Video Marketing
  • Mobile Marketing
  • Article Marketing
  • Press Releases
  • Pay-Per-Click campaigns
  • Adding Testimonials
  • Testing and Tracking
  • Report Generation

Dealing with Tasks that Repeat

There are various ways to deal with these tasks that repeat. One of the ways is for you to do them yourself. Another is to delegate to one of your staff.

How To Promote Your Business Online - Tasks That Repeat - Get Digital Marketing Expert to do the job - Digital Marketing Consultant Singapore TimotheusThe best way is actually to subcontract them to a third party who specializes in digital marketing. By hiring experts in this field, you can tap on their expertise. This is especially useful and time saving since this is digital marketing is constantly evolving.

The experts will naturally be always on their toes, and be always updated. This takes up a lot of time and effort. You or your staff may not have the time and resources to be continually updated, unless your staff is specially hired for this role.

Even then, it is quite a monumental amount of work for one person to be constantly at the pulse of all things digital while doing all the tasks required. Leave it to the experts, I say. Most digital marketing consultants or firms can offer you an à la carte option, or a package covering all your online marketing needs.


Scheduling the Tasks that Repeat

While I advocate hiring a digital marketing consultant or firm to do the repeated tasks, I do understand there may be budget constrains for some smaller businesses. As such, when you choose to do the repeated tasks yourself, it is best you learn the digital marketing strategies of each task. Also, you need to plan each task into your work week, with some scheduled fortnightly, monthly and maybe even quarterly.How To Promote Your Business Online - Tasks That Repeat - Schedule The Tasks

Doing these tasks regularly and consistently is vital to the success of your digital marketing plan. I highly recommend that you add each repeated task into your calendar, perhaps with reminders. This will ensure the tasks are done with the frequency that is necessary.


Local SEO and Natural SEO

There can never be enough emphasis on how important Search Engine Optimization (SEO) is vital to the implementation of your digital marketing plan. The concept was introduced in 6 Things You Should Be Doing chapter, to get your digital marketing plan started successfully.

And now, to maintain that success, to keep your local business results and your natural search results ranked high, you must constantly monitor and update this.

Local Business Results

Local business results can impact your business significantly. More traffic will flow to your business website. And as a result, your phone will start ringing more frequently, bringing more business to you.

I have clients who bemoan that their phones hardly ring, even after months of setting up their businesses. Little did they know that they need to be listed in the local business results. It is because their phone number will be listed in the same local business results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleOnce their business is successfully located at the top of these results, people will start calling, inquiring with interest to make a purchase from them. The same can happen for you when you do the same strategy.

And what is this marketing strategy? It is simple. Just submit your business details to the three major local business results sites. When you secure top spots on these sites, do monitor and update your listings regularly, and make sure they are search engine-optimized.

Here are the three major local business results sites that you must be on:

Google My Business

This is, without a doubt, the most important local business result site to be on. Google owns slightly more than two-thirds of online traffic. Hence, being on Google My Business is vital to your success.

Bing

Bing was launched in May 2009 as a fundamental upgrade from Microsoft’s previous efforts into search – MSN Search. It is growing in importance, and hence secures its place as the second major local business results site that businesses must consider.

Yahoo

Once upon a time, Yahoo was a major player in the search field. It has since declined, but still maintained its position as one of the top three major local business results sites.

Follow these 7 essential tips to put your business in the top 10 search results:

1.   Optimize every aspect of your listing with strategic keywords.

2.   Reviews can raise your site’s ranking. Get reviews from your clients.

3.   Acquire back links from local online directories.

4.   Strategically choose the areas you want optimized, even if you need to establish different addresses and phone numbers for other areas.

5.   Always get listed in 4 to 5 categories related to your business.

6.   People love deals. So place coupons with the listings in order to increase conversion rates.

7.   This is a little known trade secret – when naming your YouTube videos and photos, use your keywords in the title.

Local business results pick up on select keywords, and use different local How To Promote Your Business Online - Tasks That Repeat - Keywords to Get Your Website Ranked On First Page On Googlemodifiers when ranking listings. The challenge is that most listings will include address, phone number, maps and directions to your physical address, website address, and customer reviews.

So what will improve your chances of higher rankings? It is customer reviews. Listings with the best reviews containing targeted keywords, in addition to location modifiers, will find their way to the top of the search results.

It is not enough to be listed on the three major local business results sites mentioned above. You should seek out other directory listings, and be on them, too.

Regularly track any changes in your business, and update your listings so that they remain relevant and consistent with your website and other online collateral. It will also help you monitor what works, and what doesn’t.

Also, be patient. This is not something that can happen overnight. Give it 3 to 4 weeks for the results you desire.

Natural Results

Natural results are basically results that you do not pay for. They are generated by search engines, and often referred to as organic results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleThey are typically placed below local searches with map, and paid search results. Most people would consider these to be the most valid type of search results.

It is possible to achieve a variety of listings in the natural results. To be included in natural results, you must have relevant content, especially content that has been search engine-optimized.

Search engine rankings can include the following:

  • Your Main Business Website
  • Social Media Content
  • Social Bookmarks
  • Directory Listings
  • Articles
  • Blog Posts
  • Videos
  • Press Releases
  • Other Web 2.0 content
  • Landing Pages

As mentioned before, keyword research is vital to the success of your business website, especially ranking in the natural results of search engines. So do not take this step lightly. Remember, relevance of your content is essential to placement.

Here are the other ranking factors that can cause an impact on your rankings:

  • Keywords in Content.
  • Keywords in Page Links.
  • Congruency and Consistency in Content.
  • Back links.
  • Links Pointing Back to Your Business Website or Content.
  • Google Page Rank.

When you are able to get more back links to your business website, you will get higher ranking in search results. So do get links to your site from local directories, blogs, article marketing, social bookmarks, and video marketing.

In fact, good relevant content, with keywords and back links can assure you of being at the top of many categories within a given period of time.


Directory Submission

Links are one of the keys to getting listed high in search engine results. Focus on getting your business website listed in as many places as possible.

One of the excellent places to list is on directories. Directory submissions get How To Promote Your Business Online - Tasks That Repeat - Get Listed on Directoriesyour business website’s link out there. Do not let naysayers tell you that business directories are outdated. They still have great value in getting back links to your website.

When you get listed in directories, you validate your company’s existence for search engines. This creates back links and citations that help the search engines index your company.

==> CLICK HERE for List of Directories to get listed on for FREE <==

Newer directories with Web 2.0 capabilities, such as adding reviews, results in creating even more content for a site. This means better natural search results and local search results for your business.

Your presence in relevant directories will get you near the top of results. As a result, your website traffic and phone inquiries will increase. This is why directory submissions are a solid part of any digital marketing plan.

But be wary when someone offers you a directory submission service that submits to hundreds or thousands of directories. These services most probably submit to low quality directories that Google frown upon.

What you want is to submit manually (either by you or a true digital marketing expert) to a handful of good web directories that have a real human reviewing each submission. Most directories are free of charge. Some may have a fee associated with them. If it is a reputable and powerful directory, it is definitely worth the investment.

Directories that you should submit to are as follows:

  • Major Directory; for example Yahoo Directory where Google crawls all the time.
  • Local Directories, and Specific Group Directories.
  • Industry Specific and Niche Directories.
  • Phone Listing Directories.
  • Review Directories. These directories serve a variety of purposes, such as:
    • Back links
    • Reviews
    • Local Rankings
    • Building Customer Trust
    • Citations

This is becoming one of the most important reasons to have your business in Review Directories. It is a 3rd-party endorsement of your business, and is a vote of confidence that Google can rely on in order to place your business at the top of search results.

Citations also create credibility in the eyes of search engines. In other words, the more citations you have, that are linked from other reputable sites, the better for you.


The Importance of Web 2.0

Web 2.0 refers to applications on the Internet that allow users to interact. Social networks, video sharing sites, wikis and blogs are some examples of the more commonly used Web 2.0 applications.

How To Promote Your Business Online - Tasks That Repeat - Get on Web 2.0Businesses use them as an effective part of a digital marketing campaign. In fact, because of the interactivity of these types of applications, many companies use them as an excellent resource for feedback.

The feedback received offers a wealth of opportunities:

  • Comments and suggestions from customers is very important feedback. It offers you insights to your products and/or services that otherwise is almost impossible to get, or will cost a lot to acquire.With the feedback received, you can tweak your products, improve your service, and better serve your customers. You can now be on target with their needs.
  • Testimonials received by customers can help you build credibility and trust. When others see these testimonials, they are more likely to buy from you.
  • Complaints are opportunities. Deal with them with patience, goodwill and professionalism. As you do so, you strengthen your brand and your reputation for good customer service.

Another usefulness of these Web 2.0 applications, a major one that drives traffic to your business website, is to create back links to your site. To that end, you will need to make comments on these sites, with links back to your own sites.

You will also need to create and update your own blog, videos, and social network identities so that you can share useful information to potential customers. Fans and followers can then easily share all this with others. You are now opening your business to explosive massive growth.

When embarking on any writing on the Internet, remember to use keywords strategically in your content, and keep it search engine-optimized. Again, this will ensure that you get the best ranking possible in relevant searches.

Currently Google, the leading search engine worldwide, loves Web 2.0 content such as:

  • Videos
  • Articles
  • Press Releases
  • Hub Pages
  • Squidoo

Therefore, careful use of search engine-optimized content on these sites will help give you the ranking you want in the search engines.


We’ve come to the end of the 1st Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series. The 2nd part – Part 7B – will be published soon. So do come back and visit, or subscribe to our newsletter to get updates.

==> Update: Part 7B has been published. CLICK HERE to read it now! <==

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.