Client: OOJO

Digital Marketing Consultant Singapore - Portfolio - SEO - OOJO logo

OOJO is a digital marketing agency.

Country: Singapore

Project: SEO (Search Engine Optimization)


OOJO was co-founded by a few people and me. When we first started the agency, one of the goals we had was to rank the agency’s website on the First Page of Google and other search engines.

It would be very challenging because there are many agencies in Singapore. Hence, getting ranked on first page would be not easy and very competitive.


I led a team of digital marketing experts, and we commenced with Keyword Research. After some time, we decided on a keyword phrase that many people in Singapore were using to find digital marketing agencies. And that phrase was – Digital Marketing Agency in Singapore.

I assigned one of the team members to do On Page SEO and another to do Off Page SEO. Throughout the project, I taught, monitored and guided them on tactics to optimize the website.

Back then, as the CEO of OOJO, I was more experienced and knowledgeable in all digital marketing strategies. This enabled me to know what needed to be done, and how to do it. Also, to teach them tactics they never knew about.

For On Page SEO, we did the usual. For example, strategically placing the keywords in the tags and content. For Off Page SEO, the work was more extensive. We did back links, listings on directories, article submissions, constantly creating valuable content, and more.

Then of course, there are the mechanics such as submitting sitemap to Google Webmaster, creating the right commands via robot.txt, requesting for indexing, and so forth.

The entire process is very extensive. For more information about what we did, read our blog post – How We Ranked OOJO on First Page Of Google.


Digital Marketing Consultant Singapore - Portfolio - SEO - Ranking OOJO on First Page of Google
Click Image for Larger Version

A lot of time and effort were invested in this project. As mentioned above, the keyword phrase we chose was very competitive. This meant that getting to first page was not easy.

My team and I managed to achieve it within 3 months!

Here is a screen shot of the search results. Click on the image to see a larger version.

Before OOJO’s website reached Page One, the business relied on offline sales and promotions. We participated in talks to create brand awareness. We spoke to family and friends, and asked them to spread the word.

After the website hit the First Page, things turned around. People were finding OOJO on search results. The agency started to receive more inquiries.

Soon after, the boost in leads resulted in increase in sales.

I have since left the agency, and am now with Coleegs. See My CV for info.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Expedition Agape – SEO

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Header

Client: Expedition Agape

Digital Marketing Consultant Singapore - Portfolio - SEO (Search Engine Optimization) - Expedition Agape logo

Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.

Country: Singapore

Project: SEO (Search Engine Optimization)


Expedition Agape came to us with a problem. Their website was not ranked on first page of google or any other search engines. As such, they had very little Online Visibility.

This affected them because they relied on acquiring new volunteers for their leadership program. It is a six-month program that requires travel for a couple of weeks. There were existing volunteers who could join them for every trip. But not all volunteers have that luxury. Hence, the need to constantly recruit new volunteers.

In addition, because Expedition Agape is a volunteer-driven charity, they needed to raise funds via fundraising events or corporate sponsorship. With low brand awareness and reach, this was an uphill task for them.

The challenge given was to rank the Expedition Agape website on the First Page of search engines such as Google, Yahoo and Bing thereby increasing brand awareness and driving more traffic to the website.


After extensive discussion and long meetings with the founders of Expedition Agape, we understand that while they would like an increase in brand awareness, and more volunteers, there is a need to have it in moderation.

This is because, as mentioned above, they are a volunteer-driven charity organization. Even the founders are doing it on a volunteer basis. The concern was that if there were too many inquiries, they may find it hard to cope with attending to all of them.

With that in mind, we sought for a long-tailed keyword phrase that would have sufficient traffic. Not too many so that they get overwhelmed. Just nice to get enough new blood to the organization.

We did extensive research, and found the ideal keywords for them.

Digital Marketing Consultant Singapore - Portfolio - SEO - Keyword Research for Ideal Keywords to Rank

The traffic may not look like a lot. But bear in mind that this was long-tailed keyword. Plus, it was low hanging fruit keyword. So this made the phrase an ideal candidate.

Also, studies have found that long-tailed keywords convert better. This was because people who used this term usually were very sure of what they were looking for. They were not simply browsing.

With that in mind, we started to apply On Page SEO and Off Page SEO to the Expedition Agape website.


Within a month, we ranked their website on First Page of Google. Till today, they have remained on that page. Check out the keyword phrase – Charity Events in Singapore – and you will see them on that first page.

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Website Ranked on 1st Page of Google
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After they have reached First Page, the founders gave us feedback that they have received more inquiries that converted to new volunteers. A check on Google Analytics also discovered that more traffic was driven to their website. There was an increase by 383%.

We have achieved the increase in brand awareness as well as increasing their volunteers at a rate they are comfortable with. Even, the teenagers who needed help learned about Expedition Agape, and reached out for help.

Testimonial from Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Founder, Expedition Agape

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!