Content Marketing can offer huge growth potential for a business. It is a strategy where businesses have potential clients find their content and see great value in it. By then, most of the selling is done. When the prospect contacts the business, they are already convinced that the business is the one they wish to work with or purchase a product or service from.
Take note from the above that there is hardly any high pressure sales tactics. In fact, most of the time, there is hardly any sales tactic when doing Content Marketing. This is because the trust has been built.
When done well and correctly, the Return on Investment (ROI) can be phenomenal.
Content Marketing is Good for SEO
Content Marketing provides additional content for all other Digital Marketing Strategies. In fact, aligned with the theme I am advocating now – SEO encompasses all Digital Marketing Strategies, Content Marketing is a part of SEO. For example, good content can be built on a business website that generates natural inbound links that is good for SEO.
The same quality content can be used for Social Media Marketing. This can produce strong social signals, which is also good for SEO. Along the same lines, the content on social media can drive traffic to a business website as well as generate natural inbound links that contributes to the SEO efforts.
I am sure you can see where I am going with this?
One of the good SEO tactics is to create good and quality content. Then apply Content Marketing that will boost SEO efforts. This can result in higher ranking for your website, drive more traffic, and boost brand awareness and sales.
Why Does Content Marketing Work So Well?
A customer buying process basically starts with Awareness. The customer has a need. The question is – what is the solution to that need? When the consumer becomes aware that there are solutions available, they start to do Research. They start looking around, trying to find that solution. They educate themselves on options, and find the one most suitable to meet their needs.
This brings us to the next step – Consideration. At this point, the consumer compares all the products or services that offers the solution. They compare points like features, pricing, etc. This to make sure they get what they believe is the best quality product or service at the right price. Then they make the decision and Purchase.
From this buying process, you can see that Content Marketing plays a major part in the first three steps – Awareness, Research and Consideration. Having the content out there on the Internet, it facilitates getting the customer Aware of possible solutions.
The content then plays a part in the Research phase by educating the consumer about a product or service. And when the customer needs information to Consider if the product or service is suitable, the content is able to provide that.
Forms of Content for Content Marketing
Content comes in many forms. Here, I will mention a few that are more popular for use with Content Marketing.
The first, of course, will be web pages. And I am talking about web pages that have content that people find useful, informative and helpful. When you offer content like this, people will come to your website in droves. They may visit your website with the original intent to get some help regarding some topic. As a result, they gain awareness of your business and the products or services you offer.
Nowadays, Infographics are popular and great for converting complex ideas into simple graphics. The graphics are usually long and vertical containing useful information, charts and graphs. This form of content is effective when consumers find it useful, and share it.
Video is the Future. I have said it, and I will continue to say this. Videos are great for creating brand awareness, driving traffic to your website, and even boosting sales. They are easy to consume, appeal to the senses, and engages the viewers’ emotions. They can affirm credibility, expertise and branding.
These are just a few examples of the content that can be used for Content Marketing. There are plenty more to be considered. Think about it.
Of course, Content Marketing is so much more than just the above. I will cover more about it in my Blog. Please subscribe to my newsletter so that you receive updates whenever I update my blog.