Timotheus Note: This page was originally published on 26 June 2017. I have updated it on 2 October 2022 – new format aligned to new branding and updated some links.
Social Media Marketing
The Rise of Social Media Marketing
I am sure you have heard of Social Media by now.
And of course, Social Networks such as Facebook, Twitter, YouTube, Instagram, YouTube, TikTok, LinkedIn, and more.
Businesses initially were unimpressed with social media. They saw it as a fad or something people use to entertain themselves. Not a digital marketing tool.
Over time, more and more people adopted at least one social network to connect themselves with friends, family and business associates. They formed communities using those networks.
Gradually, people began to use these social media for information and even news.
Businesses soon realized that their audience on traditional media is dwindling, and in order to reach out to their target audience, they too must do Social Media Marketing.
Would you like to learn how to start and grow an affiliate marketing business? Join my Free Private Facebook community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.
What is Social Media Marketing?
We have heard of Facebook Marketing, Twitter Marketing, Instagram Marketing, and so on.
So what is Social Media Marketing?
Well, basically, it is to have an account on a social network, and use the account to promote a business’ product or service.
But is that all?
Of course not.
Social Media Marketing includes updating the business social media page with relevant info that their fans and followers are interested in. And that is not just info about the business’ product or service.
It also includes topics related to the product and service that the fans and followers will appreciate.
In addition, Social Media Marketing requires the company to engage with the audience.
This is very important. The fans or followers have shown their interest in the product or service.
Now, the business must engage the audience by asking questions, answering any queries or comments, conduct polls to get a better understanding of the consumers, and so on.
Advertising on Social Media
Social networks responded to brands asking for ways to advertise, and offered ways for businesses to promote their products or services.
An example would be Facebook Advertising where businesses can advertise on Facebook to a defined target group.
The other social networks offered the same advertising tool as well as built-in data analytics tools to help companies to track the progress and engagement of their ad campaigns.
The tracking enables them to monitor and gauge if their ad campaigns are successful or not.
Social Media Strategy
Every business should spend some time to do a Digital Marketing Audit. From the audit, they can see which areas of the digital marketing efforts they are weak at, they are lacking or have done well.
Understanding that, they can then improve their Digital Marketing Plan, which includes the Social Media Strategy.
With a Social Media Strategy, the brand can maintain a strong social presence, which will strengthen its online presence. This will create an effective Social Media Strategy that can help the business to grow and be profitable.
Of course, Social Media Marketing is so much more than just the above. I will cover more about it in my Blog.
Please join my community so that you receive updates whenever I update my blog.
Would you like to learn how to start and grow an affiliate marketing business? Join my Free Private Facebook community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.
Social Media Marketing
Timotheus Final Word
In today’s world, you and your business must be on Social Media. And not just be on it. You have to be active on a social media platform.
This is because most people are using social media. As such, your brand needs to be on social media so that you can gain online visibility.
Online visibility will give you brand awareness and drive traffic to your website. When people know of your brand and your products, they can consider you as a choice for their consumption.
Ultimately, it all leads to getting sales and revenue.
I have written some articles about Social Media Marketing. And I will continue writing more articles to help you succeed with your business.
So, do remember to join my community to get updates whenever I publish these blog posts. Go to the form above, fill in your details, and click the button to join my community now.
If you have ANY questions about Social Media Marketing or any of the articles on this website, ANY at all, please submit your questions as comments below. I will be happy to help you out.
I look forward to sharing more training with you.
And I wish everyone immense wealth and success.
Timotheus
Your Online Business Coach
I would like to increase the earning of my Udemy course. It is unique in Udemy. It teaches how to start a corporate videography business. It has received positive reviews from genuine learners and 4.53/5 rating – an excellent score.
My idea is to offer a special price coupon which I will generate at Udemy for the course. I am thinking of using Facebook Ad and Google Adwords to promote the offer to people who are shooting video as a hobby or for their companies. They might want to consider monetizing their expertise to earn full/part-time income, or to start a real business.
If you are interested in this assignment, can you advise how you can help me achieve my objective? What is your rate?
Hi Frederick. Thank you for your message and enquiry.
Interesting Udemy course you have created and published. I am sure there will be those who are interested.
Regarding your assignment, kindly contact me at timotheus@timotheuslee.siterubix.com.
Thanks.