SME Biz Innovation Summit 2017

Event: Seminar

Event Title: Globalization of SMEs: Resilience, Innovation & Exploration

Topic Delivered by Timotheus: Digital Marketing For Global Online Visibility: Erase Boundaries

Organizer: SMB World Asia and Questex

Date and Time: 6 July 2017, 9.00 am to 5.00 pm

Timotheus Session: 6 July 2017, 2.55 pm

Venue: One Farrer Hotel & Spa

Key Takeaways

Digital Marketing Strategies for Global Online Visibiity
Search Engine Optimization (SEO)
Social Media Marketing
Email Marketing
Video Marketing
Content Marketing
Analytics

Target Audience

CEOs
Managing Directors
Entrepreneurs
Business Owners

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About Globalization of SMEs: Resilience, Innovation & Exploration

The seminar addresses the ongoing global economic challenges, disruptions and new trends of globalization. This is in recognition of the Singapore Government’s call for SMEs to embrace innovation and globalization so as to remain relevant and competitive.

In view of this topic, Timotheus was invited to speak about digital marketing and how SMEs can transition to the digital economy. Transformative digital marketing strategies need to be employed to build an impactful global online visibility.

Critical strategies such as SEO, SEM, Social Media Marketing, Email Marketing, Video Marketing and Content Marketing must work together to achieve that online visibility. Then harnessed to do wonders for brand awareness, thereby boosting sales and revenue.