SEO & Digital Marketing Consultant in Singapore
★ SEO Singapore Consultant ★ Digital Marketing Consultant ★ Content Creator ★ SEO Copywriter ★ Trainer/Facilitator ★ (Freelance)
Also Expert in ★ Social Media Marketing ★ PPC ★ SEM ★ Email Marketing ★ Video Marketing ★ Content Marketing ★ Online Advertising (e.g. Facebook Advertising, Instagram Advertising, Twitter Advertising, etc)

Graduated with Master of Science in Marketing awarded by University College Dublin (UCD) ► First Class Honours, GPA 3.70. Achieved Top 3 Student Award ► Programme Achievement Award 2013.

 

Career Accomplishments
===================
★  Turnaround revenue that had stagnated at $9M for years at APRO. Increased sales by $10,000,000 in 9 months.

★  Turnaround revenue that had stagnated at $5M for years at Pico Guards. Increased sales by $7,000,000 in 9 months.

Experience

April 2015 to Current

★ Content Creator ★ SEO Copywriter ★ Digital Marketing Consultant ★ Trainer/Facilitator ★ (Freelance)
Freelance

Roles & Responsiblities for Digital Marketing:

● Created online & offline marketing plan.

● Managed Facebook, Instagram and Twitter Ad Campaigns
● SEO Copywriting

 

Roles & Responsibilities for Training:

● Designed and developed curriculum, lessons, presentations and facilitator’s and learners’ guides for Digital Marketing Online Courses
● Delivered Digital Marketing Online Courses with clarity, using handouts, slides, examples, case studies, etc

 

Clients:

Gather Success for Udemy – June 2016 to current
Associate Trainer/Course Developer

 

Apro Training Centre – June 2016 to current
Associate Trainer
Significant Achievement
=====================
★ Results of WSQ Courses conducted – Average pass rate per class : above 92%
★ Feedback from students – Average feedback score on training abilities, standard and quality – 4.95/5

 

AXA Insurance – May 2016 to current
Digital Marketing Consultant/SEO Copywriter

 

Goodstuff Singapore (Ecommerce store of Distasia) – Mar 2016 to May 2016
Digital Marketing Consultant/Content Creator/SEO Copywriter

 

posiTVty – Apr 2015 to current
Digital Marketing Consultant/Content Creator/SEO Copywriter

June 2014 to Current

★ Managing Director (- Feb 16) ★ Digital Marketing Consultant ★ Trainer/Facilitator (Jun 14 -)
OOJO

Significant Achievement
★ Ranked OOJO and clients’ websites on Page 1 of Google and other search engines within 2 months, that resulted in increased visitors and sales leads.
★ Raised above target amount – US$25,000 – within 2 weeks, Crowdfunding project for One World Center Michigan.

 

Roles & Responsiblities
● Designed and implemented sales and marketing plan for OOJO.
● Developed and implemented digital marketing and online plans, strategies and advertising campaigns for OOJO and clients in various industries such as Ecommerce, Hotel, Travel, Technology, Finance, F&B, Import/Expert, etc.; included SEO/SEM, Social Media Marketing, Email Marketing, Video Marketing, Content Marketing, and more.
● Adroit at interpreting data, metrics, insights and analytics to create and fine tune digital marketing campaigns towards achieving business and marketing objectives.
● Supervised and guided team throughout implementation of marketing plans and ensured it met customer requirements.
● Guided team throughout customer proposal process and ensured it met customer requirements.
● Earned new businesses and strengthened relationship with existing customers.
● Supervised account servicing team to build rapport with clients.
● Created and implemented business vision, plans, strategy and direction.
● Built, led and motivated the senior executive team.
● Targeted and initiated business partnerships with other companies.
● Overseen day-to-day operations of organization, and made critical decisions.
● Allocated funds that were aligned to the company’s priorities.
● Continually analyze data, competitive environment, consumer and market trends.
● Modeled, set and drove the company’s culture.
● Be the face of OOJO at public events such as networking sessions as well as speaker at public events such as CEO Signatures, workshops at SME Centres, Meetup Groups.

2013 to 2014

★ Digital Marketing Consultant ★ Trainer/Facilitator ★ Copywriter
Freelance

Significant Achievements
★ Won Sime Darby Hospitality online marketing project, value: $200,000.
★ Increased unique visitors traffic to Adrian Angelus website by 656%.
★ Increased Facebook community and Likes by 800% within 2 months for Ace Rental & Travels.
★ Drove traffic from Facebook to physical store, and increased sales by 500% for Delcie’s Desserts.

 

Digital Marketing Consultant & Copywriter Roles
● Created ad campaigns various industries; e.g. luxury products, FMCG, properties, financial, IT, retail, etc. Brainstormed with creative team, created copy and message that communicated clearly and effectively the brand essence and product’s unique selling points.
● Developed and implemented social media marketing plan for clients; included SEO/SEM, Social Media Marketing for clients such as Riverview Hotel.
● Created copy for traditional & new media; print advertisements/brochures/take-one, websites, social media, online & offline banner ads, DMs & EDMs, online & offline newsletters, etc.

Trainer/Facilitator Roles
● Prepared lessons by reviewing & familiarizing with facilitator’s & learners’ guides
● Prepared for class using checklists (facilitator materials, equipment, learners’ materials, logistics, contingency plans, etc.)
● Established programme objectives with teachers
● Managed classrooms of up to 40 learners
● Contextualized programme for learners with special needs
● Delivered subject matter with clarity, using handouts, slides, examples, videos, stories, etc
● Built rapport & encouraged active participation from all learners
● Monitor progress of learning by techniques such as questioning, group discussions, active listening, etc
● Graded assignments & ensured learning outcome & transfer of learning when learners could apply knowledge to all aspects of life
★ E.g. Media Literacy Programme conducted @ secondary schools, Civica

2011 to 2012

Business Development Manager
Pico Guards

Significant Achievement
★ Increased sales by $7,000,000 within 9 months (formerly stagnated at $5M for past years).

 

Roles
● Devised and implemented a comprehensive and effective sales and marketing plan to drive sales (based on analysis of data and market trends).
● Won new and renewal accounts through providing careful attention and service, clear communication of brand and unique selling points, prompt response to queries, superior and consistent after-sales support.
● Key contact person for all media matters, responded to media queries and built relationship with media.

2009 to 2011

Sales & Marketing Executive
APRO

Significant Achievement
★ Increased sales by $10,000,000 within 9 months (formerly stagnated at $9M for past years).

 

Roles
● Devised and implemented a comprehensive and effective sales and marketing plan to drive sales (based on analysis of data and market trends).
● Won new and renewal accounts through providing careful attention and service, clear communication of brand and unique selling points, prompt response to queries, superior and consistent after-sales support.

2006 to 2009

★ Centre Manager ★ Facilitator
Cosmic Phoenix

● Created the business plan, successfully found investors, managed pre-setup logistics and finally set up 1 large studio, 1 small studio and a retail shop.

● Generated substantial sales by boosting brand awareness and building rapport with customers.

● Increased year-on-year sales by leveraging reference-able accounts to build credibility.

 

Facilitator Roles
● Developed enrichment workshops & courses (e.g. stress management)
● Established workshop/course objectives and duration
● Planned and prepared lessons, ensured material and structure is informative, relevant and interesting
● Prepared and ensured safe learning environment
● Gathered information of learners’ profiles, and contextualized content when necessary
● Delivered subject matter with clarity, using handouts, slides, examples, videos, stories, etc
● Built rapport and encouraged active participation from all learners
● Monitor progress of learning by techniques such as questioning, group discussions, active listening, etc
● Conducted post-course/post-workshop evaluations

2004 to 2006

Centre Manager
Como Shambhala Urban Escape (owned by Club 21)

Significant Achievement:
★ Participated in trade shows. Introduced new workshops and sessions. Provided careful attention and service, prompt response to queries/requests/feedback, and superior and consistent after-sales support. Strengthened relationship with customers.
★ Outcome achieved: Increased membership and business by 150%.

 

Roles:
● Implemented several marketing and advertising communications to increase brand awareness.

● Hired, trained and supervised Customer Service Representatives » e.g. guiding them in their daily activities, how to handle customers as well as product knowledge.

● Authored ‘Operations Handbook’ that set standard operating procedures for all staff to follow.

2001 to 2003

★ Marketing Consultant ★ Copywriter ★ Facilitator
Freelance

Significant Achievements:
★ Edited whitepaper for a development project titled ‘Voices of Weavers & their Textiles from the Chittagong Hill Tracks’ » United Nations Development Program (UNDP).

★ Created concept & wrote copy for direct marketing campaigns » Ogilvy One for American Express.

★ Researched on properties & the amenities/facilities around them. Wrote copy that communicated each property’s unique character and charm. » The Ascott website & brochures.

 

Marketing Consultant Roles:
● Developed & implemented marketing plans and marketing communications programs (online & offline) for SMEs.

● Worked with advertising/design agencies, pitched for new accounts and created ad campaigns for brands in various industries » e.g. luxury products, FMCG, properties, financial, IT, retail, etc.

● Created copy for traditional and new media » e.g. print advertisements/brochures/take-one, websites, social media, online and offline banner ads, DMs & EDMs, online and offline newsletters, etc.

 

Facilitator Roles:
● Developed courses such as web design using Dreamweaver, and animation using Flash
● Designed and developed curriculum, lessons, presentations and facilitator’s and learners’ guides
● Established programme objectives with head of department
● Managed classrooms of up to 40 learners. Delivered subject matter with clarity, using, role, handouts, slides, examples, videos, stories, etc
● Built rapport and encouraged active participation from all learners. Monitor progress of learning by techniques such as questioning, group discussions, active listening, etc
● Conducted post-course/post-workshop evaluations
● Assessed website and animation projects, and graded them
● Ensured learning outcome and transfer of learning when learners could apply knowledge and skills to personal projects
★ Example: Web and multimedia courses conducted at secondary schools, Creative Bits

1999 to 2000

Marketing Communications Manager
Strategic Intelligence

Significant Achievement:
★ Worked closely with CEO. Designed and wrote copy for presentation that secured multimillion dollars investment from Jupiter Research.

 

Roles:
● Developed and implemented comprehensive marketing plan that created brand awareness through marketing communications (online & offline).
● Worked closely with vendor for market positioning, brand positioning, image and awareness.
● Helped build strong brand equity (worth millions).

1996 to 1999

Creative Director
Silicon Illusions – subsidiary of Creative Technology

● Led a team of 3 designers, 1 sound editor, 1 video editor, 2 programmers, 2 2D animators and 3 3D animators.

● Key contact on a day-today basis for major and important clients such as Prime Minister’s Office, Attorney General’s Chambers, Ministry of Education, Microsoft, MediaCorp Radio, Visa, MasterCard and many more MNCs, with the overall responsibility of managing and responding to client briefs, service issues and quality deliverables.

● Drove the direction of the team towards development of websites and multimedia presentations that matches the requirements of the client’s objectives, and ensured overall client satisfaction.

● Fostered excellent business relationship by building trust and rapport with customers that resulted in new businesses through referrals by existing customers.

● Established, strengthened and maintained long-term customer relationships at all levels.

● Wrote story scripts for games.

1995 to 1996

Scriptwriter
MediaCorp TV

● Wrote hit and award-winning TV series, ‘Growing Up’ as well as ‘Phua Chu Kang’, ‘Ah
Girl’, ‘Triple Nine’, and ‘Living with Lydia’.

1991 to 1995

★ Marketing Executive ★ Animator ★ Demo Artist ★ Trainer/Facilitator
Softimage – subsidiary of Microsoft

● Worked in: Australia, China, Hong Kong, India, Japan, Malaysia, New Zealand, Philippines, South Korea, Taiwan, & Thailand.
● Implemented marketing plan that created brand awareness through flyers, brochures, print banners & participation in trade shows within the Asia Pacific region.
● Worked closely with vendor to develop & implement ad campaigns and trade shows.
● Responsible for driving all marketing communications.
● Created presentations that demonstrated the power of proprietary animation software owned by Softimage that achieved successful sales.

 

Trainer/Facilitator Roles
● Pre-sales support: demonstrate 2D/3D animation software to potential clients. Upon successful sales, provide training for clients’ animators; either at client’s location or at training centre in Singapore
● Designed & developed curriculum for 2D/3D animation software courses
● Established course objectives & duration with management/client/head animator
● Prepared lessons using facilitator’s guide, learners’ guide & checklists
● Gathered information of learners’ profiles, & contextualized content when necessary
● Delivered subject matter with clarity, using sample animations, ‘live’ productions, handouts, slides, examples, videos, stories, etc
● Built rapport & encouraged active participation from all learners
● Monitor progress of learning by techniques such as observing progress of course project, questioning, group discussions, active listening, etc
● Conducted post-course evaluations
★ Outcome achieved: Achieved learning outcome & transfer of learning for each course when learners produced required project at end of each course, were able to apply skills & knowledge at work

1988 to 1990

Visualizer (1988), Art Director (1989 to 1990)
Calnet – subsidiary of Informatics Group

● Led a team of 3 designers, 5 editors, 2 salespersons, and 1 Marketing Manager.

● Steered the direction for the team towards creating brand awareness through marketing communications such as flyers, brochures, banners, advertisements and promotions.

● Designed and created communications such as monthly in-house magazines.

● Created artwork 1st Generation Internet – Teleview by SingTel.

Education

2011 to 2013

Master of Science (Marketing), 1st Class Honours
University College Dublin, National University of Ireland (Dublin)

★ 1st Class Honours
★ Award GPA: 3.70
★ Top 3 Student Award Prize Winner ► Programme Achievement Award 2013

Test Scores

GPA 3.70

Research Paper 1 – A

Research Paper 2 – A

Organisational Behaviour & Work – A

Corporate Financial Management – A

Brand Management – A

Business Policy – B+

Strategic Marketing Management – B+

Marketing Communications – C+

2013

Advanced Certificate in Training and Assessment (ACTA)
Institute for Adult Learning Singapore

1984 to 1986

Advanced Diploma in Systems Analysis and Programming
Japan Singapore Institute of Software Technology - Singapore Polytechnic
Executive Courses

2015

Winning Negotiation Strategies
University College Dublin, National University of Ireland (Dublin)
Organizations

since 2015

UCD Alumni Singapore
Member
Causes

2013 to Current

Expedition Agape
Chief Marketing Officer

Significant Achievement
★ Continually attracted individual and corporate donors that raised funds above target for Expedition Agape.

 

Roles
● Developed and implemented online marketing plans and strategies; included SEO/SEM, Social Media Marketing.

Languages

English

Professional working proficiency

 

Chinese

Professional working proficiency

 

Cantonese

Professional working proficiency

Interests

Timotheus loves to meet up with people over coffee to chat and catch up. He also enjoys TV shows & movies, photography and travel. He practices meditation, and conducts meditation classes, seminars and workshops.

Skills

★ SEO

★ Digital Marketing

★ Video SEO

★ SEO Copywriting

★ Video Marketing

★ Social Media Marketing

★ PPC

★ SEM

★ Email Marketing

★ Content Marketing

★ Online Advertising (e.g. Facebook Advertising, Instagram Advertising, Twitter Advertising, etc)

Skills

SEO
Digital Marketing
SEO Copywriting
Content Creation
Social Media Marketing
Branding
Online Advertising
Website Development