On 21 November 2017, I was invited to speak at Fuji Xerox’s “Be Local, Think Global” Business Forum, held at Marina Bay Sands, Singapore. The full‑day event brought together senior executives, business owners, and decision‑makers to explore strategies for business transformation in a globalized economy.
My session, titled “Digital Marketing: The Good, The Bad & The Savvy,” was delivered in the afternoon segment of the forum.
Topics I Covered
During my talk, I shared insights on how businesses can leverage digital marketing effectively, including:
- What digital marketing is and why online visibility is critical in a global economy
- When a digital marketing campaign is truly successful
- The most effective digital marketing tactics and strategies (SEO, social media, email, video, content marketing, analytics)
- Common digital marketing mistakes businesses unknowingly commit — and how to avoid them
My Role & Responsibilities
- Delivered a conference presentation to an audience of senior executives, entrepreneurs, and business leaders
- Shared practical frameworks and case studies to illustrate effective digital marketing
- Engaged with participants during and after the session, answering questions and offering tailored advice
- Represented the perspective of a digital marketing consultant and educator in a high‑profile corporate forum
Impact
- Helped attendees understand how to apply digital marketing strategies for global competitiveness
- Provided actionable insights that participants could implement immediately in their organizations
- Strengthened my profile as a thought leader in digital marketing within corporate and executive circles
- Created meaningful connections with business leaders who sought further consultation after the session
Tools & Methods
- PowerPoint slides to structure and visualize key points
- Storytelling and real‑world examples to make strategies relatable
- Audience engagement techniques such as Q&A and post‑session discussions
About the Event
Be Local, Think Global is Fuji Xerox’s annual business transformation forum, designed to provide innovations, strategies, and insights to help organizations thrive in a globalized world. The 2017 edition featured expert speakers across multiple domains, with sessions focused on digital transformation, leadership, and competitiveness.
About Fuji Xerox (now FUJIFILM Business Innovation)
Fuji Xerox (rebranded as FUJIFILM Business Innovation in 2021) is a global leader in document services, printing solutions, and business process innovation. With decades of expertise, the company partners with organizations worldwide to drive digital transformation and workplace efficiency.
Closing Note
“Speaking at Fuji Xerox’s Be Local, Think Global Forum was an honor. The audience’s enthusiasm was overwhelming — after my session, a long line of participants formed to ask questions and exchange ideas. It was deeply rewarding to see how much value they found in my talk, and it reaffirmed my passion for sharing digital marketing knowledge with business leaders.”
– Timotheus Lee