UCD Alumni Panel of Experts 2017

Event: UCD Singapore Alumni Network Event

Event Title: Top Industry Trends for 2018

Topic Delivered by Timotheus: Digital Marketing Trends of 2018 

Organizer: UCD (also known as National University of Ireland, Dublin), UCD Michael Smurfit Graduate Business School

Date and Time: 23 November 2017, 7.00 pm to 9.00 pm

Timotheus Session: 23 November 2017, 7.00 pm to 9.00 pm

Venue: The Grand Hyatt, Singapore

Key Takeaways

• Global Trends of 2018 in the Aviation, Procurement, Global Clearing (Future & Options) and Digital Marketing areas

Target Audience

• UCD Alumnus that include the following: CEOs, CIO, IT Directors, Managing Directors, Senior Management Executives, Heads of Departments, Entrepreneurs, and Business Owners

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About UCD Singapore Alumni Network Event

The Business Alumni Relations Team of UCD returns to Singapore for an evening of learning, discussion and networking. It is an evening network and mingle with fellow alumni and friends in Singapore in a relaxing atmosphere.

The highlight of the event was the Alumni Panel of Experts who shared their insights, experiences and expertise on the topic of ‘Top Trends for 2018’. The event was hosted by Patrick Blaney, the Chairman Aviation Leasing, Finance and Law, UCD Michael Smurfit Graduate Business School.

In view of the topic, Timotheus shared the digital marketing trends he predicted to happen in 2018. Some of which were that SEO (Search Engine Optimization) will encompass all other digital marketing strategies, AI (Artificial Intelligence) will get faster and cheaper, and in effect will be very effective when analyzing Big Data.

Also, companies that are able to catch micro moments of consumers will win big. Plus, after the success of Pokemon, companies are going to find really creative ways to use Augmented Reality to promote their products. He mentioned a few more trends, too.

Event Media

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Thank you for reading this.

Best wishes to All!

Timotheus