How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B

How To Promote A Business Online - Start With One Time Tasks

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B

This is part two of a 2-part article. It is better to read the first part, then this part, so as to get the whole picture. If you have not read the first part, here is the link – How to Promote A Business Online? – Start with One-Time Tasks – Part Six A

How To Promote A Business Online - Start With Lead Capture Systems

Add a Lead Capture System to Your Website

Driving traffic to your business website alone is not enough. You mustn’t be a passive participant who waits for people to contact you and purchase your product and/or service.

You need to take control of the communication process by adding a lead capture system to your business website.

A lead capture system enables you to have the opportunity to acquire the names and contact information of those who visit your business website. You know what this means, right? Now, you can capture information of potential customers, build it into a database, and market your products and/or services to them!

Effectively, you have created a database of sales leads. This is something tangible to work from to get more sales. I am sure you can see the value of having a lead capture system by now.

Lead Capture Systems Defined

A lead capture system comprises an opt-in online form on a web page where visitors can enter a name and an email address in exchange for more information; for example a free report, free audio, free online video or free eBook. Sometimes it is simply to subscribe for e-newsletter to be updated on latest news of a product or service.

Some lead capture systems may ask for more details such as a mailing address and/or a phone number. When setting up a lead capture system, try to refrain from asking the visitor to provide too much information. It will turn people off, and reduce the likelihood of them completing the sign-up form, or worse they won’t submit it.

Those who visit your business website, and opted in to be on your email list have actually indicated to you that they are interested in your products and/or services. You can be confident that these leads will mostly likely be your future customers.

After setting up the lead capture system on your business website, you need to nurture the leads that eventually end up in your database. You must keep regular contact with these people, and you can do this by sending them newsletters regularly, keep them updated on new sales and offerings, make them feel special by offering unique deals only for those who are in your email list (a good way to generate business when sales is slow).

The entire lead capture system requires not just an opt-in form. As part of an entire process, you need to do some of the items mentioned in the 6 Things You Should Be Doing chapter. For one, you need to have autoresponders in place. This is so that when people sign up, the autoresponder will automatically send them a greeting, a welcome email to acknowledge their inclusion in your email list.

In that same welcome email, take the opportunity to introduce a little more about your products and/or services. Over time, with regular e-newsletters, you can feed more information about your products and/or services so as to encourage them to make a purchase.

As you build your email list, and market your products and/or services to them regularly, with useful information, you will enjoy the power of a larger customer base, and be able to generate cash on demand.

Building an Email List

Most large businesses recognize the value of email lists. And lately, more and more small and medium businesses are beginning to realize the benefits of having an email list, too. Here are the advantages to having an email list:

Multiple Selling Opportunities

Without a lead capture system, visitors to your business website may just leave without buying anything, and they may be gone for good, too. At least, with a lead capture system, you will still be able to maintain contact with them. This way, you have lots of opportunities to sell your products and services to that visitor in the future.

Selling to Existing Customers

Your existing customers should be on your email list. If they are not, you should make sure they are. Then have some form of indication in your database to show that they are your existing customers. Every now and then, create special offers and promotions to your loyal customers, to induce further sales.

Referral Opportunities

With an email list, you can write to them and ask for referrals. Chances are you will most probably get it.

Deals and Offers

People love specials, deals, offers and sales. So when the time is right, send these out to your email list. It is known that during festive season, people are more in a buying mood. And sales usually go up during these times. So take note of all festive seasons, where you are at, and send out that holiday special in a timely fashion.

Branding and Image

Communicate regularly to your email list, especially with useful information that positions you as an expert in the field. Again, building a brand and image creates trust. And with trust, people are more willing to buy from you.

As you can see, effective use of your email list can help your business to thrive, and you will be able to see growth in your sales.

How To Promote A Business Online - Start With Personal Branding

Making Personal Branding Changes

Strong branding can establish you as a trusted expert in that field, in your local market. Figure out the kind of feel you would like your website, and all other online property where you have a presence, to have. They should reflect who you are, and what your brand is.

By tapping into the unique resources the Internet has to offer, you can have strong branding. You can increase traffic to your business website, and create more buying customers, too.

Today, the people who surf the Internet are a sophisticated audience. Compared to the past, they are savvy, and wary of things marketers throw at them. Most will conduct some form of research before making purchases. Their attention spans are relatively short, and they make quick decisions.

More and more of them are comfortable with buying things online, especially the younger generation. Of course, often they buy from brands they trust. When they come across your business website, you would want that trust from them, or at least build that trust with them.

As such, you must show them who you are, what your company is all about, your commitment to service, and most importantly, your trustworthiness.

The right and accurate content on your business website can help you build that trust, and your brand. It can reassure these people that you are able to offer them the right products and services with good quality.

These days, especially with the advent of social media, people want to get up close and personal with businesses. You should do the same. Get to know the people who are interested in your products and/or services. Engage them, and let them know who they are doing business with.

Unless the field in which your business is in requires it, try to stay away from the ‘stuffy’ corporate type of website or any online presence that you have. Some tweaks to your business website can give that impression, and help increase sales for you.

Here are some of the things that you can include on your business website to help you create that special personal touch:

    • Photographs of the owner (you) and your staff, plus information about them.
    • Expert articles that you have written.
    • Professional Associations.
    • Business Groups that you are a member of.
    • References from other businesses.
    • Audio or video message from the owner (again, that’s you)
    • Audio or video testimonial from clients.

As mentioned earlier, you and your business need to be perceived as friendly, not stuffy. Take some time to invest in personal branding. You will discover that it is worth it as it will attract more and more buying customers. Also, you can gain the trust you needed to be successful in the online marketplace.

I hope you enjoyed this article? Do write a comment to let me know if you? Or if there is a particular topic you would like me to share, feel free to suggest it. Also, if you have not done so, please do subscribe to my newsletter for updates. More good things coming soon. I promise.

How To Promote A Business Online? – 6 Things You Should Be Doing – Part Two

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two

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How To Promote A Business Online? Part Two

6 Things You Should Be Doing

Over the 26 years that I have been doing Digital Marketing, I have met business owners who simply set up a website, did nothing to promote their business online, and just hope for the best.

Then there are those who think they know how to promote a business online. So they create a website and set up a few social network accounts. Unfortunately, this group thinks that posting on their social media once in a blue moon is good enough for people to find them.

Of course, there are those who have an inkling what Digital Marketing is all about. But they only use a select few techniques to drive traffic to their site.

Which of these types of business owners are you?

At the same time, I must say that I totally empathize with all types of business owners. The reason is they are not in the business of marketing – whether online or offline. So it is not reasonable to expect them to know much about it or be an expert at it. As a business owner, it is understandable that as you are focusing more on your core duties and responsibilities to run and grow your business. And leave the marketing to the experts like me. Still, it is worthwhile to know at least what online marketing is all about. So it is good you are reading and learning more about it now.

There are times when you will find that many internet marketing efforts require some testing to find out what works and what does not work. For example, Facebook Ads with hard selling copy may work for a certain target audience, but may not for another. All that testing will take up a lot of your time and effort.

The good news is – with this series – How to Promote A Business Online? (start reading from part one if you have not done so) – you are given an enormous advantage. From a wide variety of tried and tested internet marketing methods, I have narrowed it down to a few for you to start. These are ideal for you to see real results in your sales.

Here, I present 6 Things That You Should Be Doing to enhance your digital marketing efforts. Not many know of all these 6 tried and tested marketing methods. And everyone and every business should be doing them. So when you do apply all six of them, you can produce some serious results.

And – drum roll – here they are:

1.   SEO (Search Engine Optimization)

2.   Social Media

3.   Blogs

4.   Online Videos

5.   Build a List

6.   Free Reports

1.    Basic SEO (Search Engine Optimization)

Did you spend a lot of money for your business website to be created?

Whether you did spent a lot, not so much or very little, the more important question is – did you spend enough or at all for your website to be search engine optimized?

If your website is not search engine optimized, it will never get ranked high in the search results. The effect of this is nobody will know the existence of your business website, your business and your brand.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - SEO - Search Engine Optimization
SEO – Search Engine Optimization

SEO is an important digital marketing tool to promote your businesses online. More and more people are becoming aware of this, and are doing it for their websites, whether by themselves or hiring professionals to help.

So how does SEO help to promote your business online?.

Search engines use an Internet bot, often called a spider, to collect information on the World Wide Web, and build lists. This includes strategic use of keywords, backlinks, and more.

When your website does not have any strategic use of keywords, plus a significant number of links to your site, and many other SEO elements, your website will have a hard time achieving ranking on the first page of search results. Without online visibility, it will be virtually impossible for people to learn about your business through online means.

Important Tip for SEO!

Do not use sluggish elements like Flash.

For years, I have highly recommended to many clients to not have Flash on their website, especially the home page. While it can look impressive, websites with Flash do not get indexed properly by search engines. The simple truth is that search bots cannot read Flash content.

Nowadays, having Flash can even hurt your search rankings as search engines have begun blacklisting such sites. They regard these websites as deceptive, having no keywords, and no content.

2.   Social Media

Today, for every business, Social Media is a must have.

In 2013, Jayson DeMers reported on Forbes that:

“Investment in Social Media Will Become a Necessity, Not a Luxury”

Today, those prophetic words have proven to be true. Social Media is a priority for your business, and complements as well as augments your SEO efforts. It will improve your website’s search rankings and allow your business to be found.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Social Media
Social Media

As part of your marketing and PR (public relations) mix, it will help your business to increase brand exposure and enhance brand awareness. This makes it a great tool to establish a stronger brand for your business.

You can use social media to build a community of people interested in your products and services. It is an excellent tool to share your expertise and knowledge on your products and services as well as interact and receive valuable customer feedback.

All business owners know that marketplace insight is very valuable. With social media, you can get this valuable information direct from the source. Never before has businesses had such access that can help improve and grow the business.

Social media has many other benefits. It can also be used to drive traffic to your website, generate leads, and boost sales by converting loyal fans to customers.

3.   Blogs

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Bloggiing
Blogging

Important Tip for SEO!

Search engines Love new and fresh content!

Blogging is one way of keeping content fresh on your website. This will enhance your chances of being at the top of search engines. Also, you can blog such that your content has all the right long-tailed keywords.

In addition, when you blog posts that are interesting and captures the attention of people, you can build a following. This following is immediately your potential customers ready and ripe for you to market your products and services to.

After all, when they follow you, it means they have an interest in what you are offering to them. Again, just like social media, they can be a valuable source of feedback and marketplace insight.

4.   Online Video

Online videos are the next wave in content marketing.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Online Video
Online Video

You can create a simple video using text slides, and do a voiceover with or without background music. Or a video presenting your products and services. The content for video is virtually limitless.

And the best part is that more and more people love watching videos rather than read a lot of text. Hence, you now have another hot digital marketing vehicle to reach numerous customers and prospects. For maximum effectiveness, just be sure to place the online video where people can find it; e.g. social media, your website, YouTube, etc.

5.   Build A List 

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Build Your List
Build Your List

One of the goals of your online marketing plan should be to build an email list. It is a database of people who opt in; that is they consent to receiving emails from you about your products and services.

To capture such data and increase your email list, you need an autoresponder. This is an indispensable tool for all businesses. It saves time for you because it is there on a page of your website, twenty four hours a day, seven days a week, ready to accept input from people who wish to sign up and receive emails from you.

It is a set of standardized letters that are set up once, and the necessary contact with each new individual who opts into your email list is taken care of automatically. Hence, it is actually very good for lead nurturing that is absolutely essential in demand marketing.

6.   Free Reports

Everyone loves free stuff, especially when there is some valuable information available that is pertinent to their interests. When you offer free reports on a particular area of interest to your potential customers, you will firstly establish yourself as an expert in that particular field.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Free Stuff
Free Stuff

Of course, first you need to create reports that are of value to others because they offer useful information. When you have that, you can offer them on your website. Get people to provide their name and email address (at the very least) in exchange for a free report. As you can guess by now, this is another way to build your email list.

Conclusion

When you apply the above 6 Things You Should Be Doing, you will find that your website will be placed higher in search engine results ranking.

As a result, more and more people will be able to find you on the Internet, and connect and engage with you. You will now have more opportunities to communicate with them, and convert them into customers.

I am sure you noticed that this is just an overview of the 6 Things You Should be Doing. There will be more details in future blog posts. Do sign up for my newsletter to be updated. Or connect with me on Social Media where I will post updates, too.

 

I hope you enjoyed reading this. Please like and share this post. And of course, definitely leave a comment for me. I would love to hear from you.

Blessings.

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