What Is Email Marketing About?
119 Facts You Need to Know
In the Digital Marketing section of this site, I have written about the rebirth of Email Marketing. In that article, the advantages and disadvantages, automation tools and email sales funnel were presented. In particular, why your business must do Email Marketing. Today, this post expands on that with an Infographic on What is Email Marketing About? And 119 Facts Your Need to Know about it.
Below is the Infographic, courtesy of my friends from Web Builder. Thanks to their extensive research that created this colorful image that is easy to digest and filled with very useful information. After the Infographic, there is additional valuable information written by me. Don’t miss that.
Now, let us get on with this. I hope you do find the data in the Infographic useful. And if you have any questions about Email Marketing or this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.
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Why Email Marketing Works?
The reason why Email Marketing works can be easily seen in the Infographic above. But kindly allow me to add to it.
Email Marketing is the second most effective online marketing tactic. The potential reach is huge. There are 4.3 billion email accounts, and more opening every day. In that large number of email accounts is your target audience.
When your target audience is interested in your product, service or information, they will give permission for you to send them emails on a regular basis. They become Subscribers of your emails, which can be newsletters, promotional offers, and so on. As indicated in the Infographic above, 77% of Consumers prefer email for Marketing Communications. And that is a very encouraging number.
Speaking of target market, here is another reason why Email Marketing works. The email list you build can be segmented. Some of your subscribers may have particular interests. And by segmenting, you can customize certain functions or features of your product or service that matches those particular interests.
This will increase the chances of your email being read, and can lead to higher conversions, too. Look at the part in the Infographic that says 44% who received targeted emails admit at least one purchase because of the promotional message.
For example, a hotel may have a special package for families on a particular weekend. They can target the particular segment of subscribers who are married with children. If the subscriber is someone with family and looking for a package deal getaway, chances are he or she will open the email, and click on the offer.
Another good reason why Email Marketing works is because the ROI (Return on Investment) can be easily tracked. What is the percentage of your subscribers who open your emails? How many click on the Call to Action link? How many eventually make the purchase? All that can be tracked, and the ROI is quite exact and accurate.
There are many more reasons why Email Marketing is working nowadays. As technology evolves, this digital marketing strategy becomes more powerful and stronger. See the Infographic for more reasons. Also, don’t miss the part about the Biggest Email Marketing Trends in 2017
Email Converts 3 Times Better Than Social Media
For Email Marketing, the ROI that businesses are most interested in are Open Rates, Click Rates and Conversion Rates. What are these ROI? Well, Open Rate is simply the percentage of subscribers who open the email when they received it.
Click Rate is when they click on the Call to Action link presented in the email. This shows that the subscriber is interested in the information or offer, and would like to find out more.
Finally, there is the Conversion Rate is when the subscriber makes a confirmed purchase. Conversions can be simply going to the website to read an article, or accepting an invite for an event, or making a purchase. For example, it can be actually buying a product online, and payment has been made.
The Infographic above shows the average rates for each ROI, and for different types of emails. This is very useful. You can use the data to gauge how successful your campaign is.
Should the campaign not reach the average rates or your expected ROI, you can refine your Email Strategy. It will help you as you test and find out what works, and what does not. The goal is to eventually run successful campaigns.
Most Used Email Marketing Techniques
The Infographic reveals which Email Marketing Technique is the one that most businesses use. And no surprise here that Email Automation takes the lead at 74%.
Email Automation helps to make your job easier. It helps you to automatically respond when people subscribe, build lists, segment your audience to get better ROI, create campaigns and send them to your subscribers.
There are many more techniques shown above. Take a look, and try them.
Psychology of Email Recipient
When you understand the Psychology of your subscribers, you can communicate with them better, and even encourage them to make that choice to buy.
As can be seen from the image above, for example, when the subject line of an email has movie titles or song lyrics, the Email Open Rates increased by 26.2%. For example, one of the email campaigns that I ran with the subject title as ‘DC Comics Super Heroes Cafe‘ had an Open Rate of 57.1%, which is much higher than the average.
Study the statistics shown above, and get some tips on the psychology of email recipients to get better ROI.
Timotheus – Final Word
There is plenty more useful information from the research done by Web Builder. I hope you do take time to go through the entire Infographic. Do take notes, and use the data to help you do better in Email Marketing.
For example, there is the section on Personalization that helps you understand why it is important to personalized your emails. Then there is the Segmentation portion that I keep stressing on how valuable this is. When you segment your email lists, you will get higher open rates; at least 39%!
These days, almost everyone is using the mobile phone for various activities; one of which is reading emails. I know I do, too. Read the Mobile Email Statistics to get a better idea of the Usage and Growth of emails on mobile.
And especially do not miss the Companies Case Studies. Not that the rest is not important. But the case studies are great for learning.
Once again, my thanks to our friends at Website Builder for the very helpful Infographic. I look forward to more future collaborations with them.
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Again, as I said earlier at the start of this article, if you have any questions about Email Marketing or this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.
Thank you for reading this.