How To Promote A Business Online? – Tasks That Repeat – Part Seven B

How To Promote Your Business Online - Tasks That Repeat - Part B Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

We continue the How To Promote A Business Online series with the 2nd part of the 4-parter – Tasks That Repeat. CLICK HERE if you missed the 1st Part.

Up to speed on this series? Continue reading, my friend.

Social Media and Social Networking

“Investment in Social Media Will Become a Necessity, Not a Luxury” – Forbes, 2013

The above was reported by Forbes in 2013, and since then this has proven true. The report said that social media will evolve from ‘should have’ to ‘must have’.

How To Promote Your Business Online - Tasks That Repeat - Social Media MarketingAlready, businesses are realizing that they need to integrate their social media efforts with their overall marketing strategy. Many businesses are seeing the impact of social media in terms of lead generation, referral traffic and increase in revenue.

The benefits of social media are many, and they include the following:

  • Create strong branding
  • Increase brand exposure and brand awareness
  • Improves social signals (which is a factor in search ranking algorithm)
  • Enhances buzz marketing; also known as word-of-mouth advertising
  • Increase customer loyalty and trust
  • Improve audience reach and influence

Of all the social media networks currently available, you should definitely be on Facebook, Google+, Instagram and Twitter at the very least. These social networks are very important digital marketing tools that can help businesses create a strong online presence.

However, to achieve that you need to post updates on each social network regularly. Some believe posts must be done daily. That is all right as it doesn’t hurt the brand, unless you are posting irrelevant topics.

For me, I believe in quality postings. And I find that, while it is all right to post daily initially, in time it is more efficient to post during times when most of your fans or followers are online. After all, it is best to fish in the area where and when there are most fishes, right?

After some time, after studying data analytics and insights, you may discover How To Promote Your Business Online - Tasks That Repeat - Analytics can help improve your digital marketing strategythat these optimum times could be just 3 to 4 times a week, these would be specific days and timings when a majority of your fans and followers are online, and watching your Facebook Page, Google+, Instagram or Twitter accounts.

Even then, it takes a lot of time and effort just to do research and find interesting and relevant topics to post. After all, you don’t just always post about your products and services. While people who are your fans and followers are interested in your products and services, they are also interested in news and information related to the field and industry your products and services are within.

And to gather a constant flow of such news and services, besides just information about your products and services, can be daunting. Don’t forget you need to do copywriting.

Don’t just share an online article without adding your own thoughts to it. Social media is about engaging people. You need to write copy that is interesting and engages your fans and followers. Especially when you want them to take action and lead them to your website or make a purchase.

How To Promote Your Business Online - Tasks That Repeat - Photos and videos brighten up a blog post, makes it more interesting, easier to consumeAlso, not all photos look great. So you will need to know a bit of digital imaging to make photos look good enough to capture your audience’s attention.

Remember, your posts will be on your fans and followers’ newsfeed. You need to catch their attention amongst all other postings on their newsfeed. And surveys have found that posts with photos or videos definitely capture people’s attention.

I know all this can be intimidating. Especially for those who are short on time and resources, or who isn’t a fan of social networking. But if you want your digital marketing strategy to be successful, you need to be on social media, and be regularly active on the aforementioned networks. An alternative is to outsource to a digital marketing expert or firm, which is a good idea as you can leverage on their expertise.

When building your social networks, be sure to also engage with your fans and followers. They will interact with you, and leave comments. Be sure to reply to their comments. Even if there are negative comments, do reply.

Take this opportunity to clarify points, convert people to customers, and build good PR and brand that will give a good impression to the public as well as your existing customers. You have an opportunity to build and develop a relationship that is becoming increasingly important to people when deciding who they choose to do business with.

There is another aspect of social media that many businesses often overlook. You can befriend other businesses that are complementary to yours. One of the advantages is that when you like or comment on a post on their social accounts, their fans and followers get to see it. This way, you have just increased brand exposure and awareness to another group of potential new customers.

Besides Facebook, Google+, Instagram and Twitter, here are a few more social media sites that you might like to consider:

  • Pinterest
  • YouTube
  • LinkedIn
  • Social Bookmarking Sites

Blogging

Many business websites have jumped on the blogging bandwagon. This is because they have realized that it is one of the most effective ways to get to the top of search engine results for chosen keywords.

Google and other search engines love such applications. They visit blogs often How to Promote Your Business Online? - Blogging is an essential part of promoting your business online. It is one of the Tasks That Repeatsto re-index the content found there.

Do consider having a blog on your business website. Blog regularly, and your site will get increasingly better results in search engines.

Blogging is one of the repeated tasks that does take up a lot of time, effort and resources. Yet, it is easier and faster to produce compared to articles and press releases. Blogs can be shorter than an article, and has fewer guidelines than a press release.

Do take note that you should apply SEO techniques for maximum effectiveness.

For example, you should focus on keywords, especially long-tail keywords. At the same time, be careful not to stuff keywords into the text. There should be a natural flow to the style of writing.

Also, write in a way that people will enjoy reading your blog, and will want to keep coming back to it. The best is when they like it so much that they subscribe to your RSS feed.

Here are some tips for blogging:

* Most Important Tip: Use keywords in the title, and in one or two paragraphs within the blog.

Keep your blog posts within 800 – 2,000 words

Of course, do not be too restricted by this tip. Write naturally, and let the length be how much it should be. This tip is just a guide.

Add Graphics, Photos and Videos when possible.

These days, people don’t like to read anything with too much text. They only do so when they are really interested, and wish to get more details.

Also, studies have discovered that people prefer blogs, articles and postings with photos, graphic images or videos. It attracts them to the blog, article or posting.

It is a break from the amount of text. It is interesting. A picture tells a thousand words. Plus, it encourages them to dive deeper and continue reading.

Schedule Posts Regularly.

Scheduling a post is very subjective. It all depends on the industry you are in. At the same time, it is ideal for your blog to have a new post on a regular basis.

Start with releasing a new post every 3 days. Monitor the response. Then try to post more often, and see if this schedule attracts more people.

Relevance

Your blog should be relevant to the latest news, happenings and events in the world. Especially if you are in an industry that follows trends, do keep up with it, and keep your blog trendy.

* Tip: Here is a Do Not. Don’t use your blog to rant about something. It is not your anger management tool or punching bag. Keep it professional. Keep it informative.

There are ways to draw and increase traffic to your business website using blogs. You can create more back links when you submit your offsite blog posts to social networking and social news sharing sites.


The Importance of Blog Comments

Your blog offers an opportunity to interact with your customers, and people interested in your product and/or service. Those who make comments are likely to be existing customers or potential customers.

How To Promote Your Business Online - Tasks That Repeat - Engage your customers when they give feedback via comments. Be professional - positive, polite, pleasant.Remember this is your business blog. Keep your responses professional, polite and friendly.

You must always answer all valid questions, reply to comments, and even respond to complaints. The way you handle negative comments and complaints speaks volumes to all watching and following your blog.

First thing to note – do not delete negative comments or complaints. They are also feedback from your customers, and you can learn a lot from these negative comments and complaints, which is very valuable. Your next big product or service could be waiting to be discovered in the feedback.

When people share with you the little things that bother them most about your product and/or service, or what they would like as an ideal addition to it, you are receiving free advice on how to create a new and improved version of your product and/or service, or invent a totally new one. This interaction allows you to garner valuable knowledge that can help your business grow.

Get active on other blogs, too. Comment on blogs that are related to your field, and leave your business website address to create more valuable back links.

But be careful.

There is a thin line here. Do not callously just make a comment in order to advertise for your business. It is frowned upon, and may even be deleted eventually. Write relevant and helpful comments. Leave your business website URL only in spaces provided.


Video Marketing

We live in a culture that grew up watching television shows. It has become a natural thing to do. We watch TV when we awake, we watch it when we come home from school or work, and we watch it on weekends.

It is no surprise that as the Internet bandwidth get wider, and video gets higher in resolution, watching videos on the Internet is gaining popularity. More and more people prefer to watch a video to get information rather than reading for it.

How to Promote Your Business Online? - Video Marketing is the Future

Hence, Video Marketing is the next wave in digital marketing.

It is an ideal method to get a message across to a large audience. More importantly, it is very cost effective, more so than advertising on print or TV. Plus, mass media often has a lot of wastage. Video Marketing can be a form of targeted marketing.

There are a wide variety of options when creating your video. One of which is to educate through the use of slides. It is just like a live presentation. The information is displayed like a slideshow while a narrator explains in further details.

As explained in the Blogging chapter, make good use of graphics and photos to give your video a great visual effect. Sometimes, sound effects and music can add that extra touch to your video, making it entertaining while being informative.

Another option is to use an actual video clip or edit video clips into an entire video. You may also consider combining the use of slides with video clips, too.
Video Marketing is very powerful. It allows you to:

  • Provide Information About Your Products and/or Services.
  • Give Instructions on How to Use Your Products.
  • Deal with Questions.
  • Share Expert Articles.
  • Do Demonstrations.
  • Offer Solutions to Common Problems.
  • Show Amazing ‘Before’ and ‘After’ Results.
  • Conduct Webinars.
  • Share Testimonials.
  • Show Company Overviews.
  • Give a Tour of Your Facilities.
  • Present the Owner of the Company in an Interview.

There are many more uses for video marketing. More importantly, it can meet a variety of marketing needs, such as:

  • Branding.
  • Public Relations.
  • Building Trust.
  • Use it to inform and/or educate people.
  • Use it to grab the attention of visitors, and have them explore your business website further.
  • A lot of people are busy, and always on the go. Hence, they have very little time to read mass amounts of text. They would rather watch a short video.
  • Use it offsite to grab searchers and redirect them to your business website or call your phone.
  • Use it to get rankings for multiple keywords.
  • Use it to spice up external landing pages, and Web 2.0 digital properties.

It is not that complicated to create quality video. But it does require a lot of time, and some knowledge. Do consider a video production company, or have your digital marketing firm add this as part of your digital marketing strategy. This way, you can save time and focus on your business while leveraging on their expertise.


We’ve come to the end of the 2nd Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series. Part 7C will be published soon. So do come back and visit, or subscribe to our newsletter to get updates.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

How To Promote Your Business Online - Tasks That Repeat - Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

In Part 6 of this How To Promote A Business Online series, we talked about One-Time Tasks. Once those tasks are done, you can commence on the next phase; that is start on the Tasks That Repeat. These will become a regular part of your routine where some are done every month, some every fortnight, some a couple of times a week, and some daily. There may be a few that needs to be done less often, too.

Here is the list of tasks that you will need to do repeatedly, in order to build your digital presence, and drive as much traffic as possible to your business website:

  • Local SEO
  • Natural SEOHow To Promote Your Business Online - Tasks That Repeat 1
  • Directory Submission
  • Web 2.0
  • Social Media
  • Blogging
  • Video Marketing
  • Mobile Marketing
  • Article Marketing
  • Press Releases
  • Pay-Per-Click campaigns
  • Adding Testimonials
  • Testing and Tracking
  • Report Generation

Dealing with Tasks that Repeat

There are various ways to deal with these tasks that repeat. One of the ways is for you to do them yourself. Another is to delegate to one of your staff.

How To Promote Your Business Online - Tasks That Repeat - Get Digital Marketing Expert to do the job - Digital Marketing Consultant Singapore TimotheusThe best way is actually to subcontract them to a third party who specializes in digital marketing. By hiring experts in this field, you can tap on their expertise. This is especially useful and time saving since this is digital marketing is constantly evolving.

The experts will naturally be always on their toes, and be always updated. This takes up a lot of time and effort. You or your staff may not have the time and resources to be continually updated, unless your staff is specially hired for this role.

Even then, it is quite a monumental amount of work for one person to be constantly at the pulse of all things digital while doing all the tasks required. Leave it to the experts, I say. Most digital marketing consultants or firms can offer you an à la carte option, or a package covering all your online marketing needs.


Scheduling the Tasks that Repeat

While I advocate hiring a digital marketing consultant or firm to do the repeated tasks, I do understand there may be budget constrains for some smaller businesses. As such, when you choose to do the repeated tasks yourself, it is best you learn the digital marketing strategies of each task. Also, you need to plan each task into your work week, with some scheduled fortnightly, monthly and maybe even quarterly.How To Promote Your Business Online - Tasks That Repeat - Schedule The Tasks

Doing these tasks regularly and consistently is vital to the success of your digital marketing plan. I highly recommend that you add each repeated task into your calendar, perhaps with reminders. This will ensure the tasks are done with the frequency that is necessary.


Local SEO and Natural SEO

There can never be enough emphasis on how important Search Engine Optimization (SEO) is vital to the implementation of your digital marketing plan. The concept was introduced in 6 Things You Should Be Doing chapter, to get your digital marketing plan started successfully.

And now, to maintain that success, to keep your local business results and your natural search results ranked high, you must constantly monitor and update this.

Local Business Results

Local business results can impact your business significantly. More traffic will flow to your business website. And as a result, your phone will start ringing more frequently, bringing more business to you.

I have clients who bemoan that their phones hardly ring, even after months of setting up their businesses. Little did they know that they need to be listed in the local business results. It is because their phone number will be listed in the same local business results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleOnce their business is successfully located at the top of these results, people will start calling, inquiring with interest to make a purchase from them. The same can happen for you when you do the same strategy.

And what is this marketing strategy? It is simple. Just submit your business details to the three major local business results sites. When you secure top spots on these sites, do monitor and update your listings regularly, and make sure they are search engine-optimized.

Here are the three major local business results sites that you must be on:

Google My Business

This is, without a doubt, the most important local business result site to be on. Google owns slightly more than two-thirds of online traffic. Hence, being on Google My Business is vital to your success.

Bing

Bing was launched in May 2009 as a fundamental upgrade from Microsoft’s previous efforts into search – MSN Search. It is growing in importance, and hence secures its place as the second major local business results site that businesses must consider.

Yahoo

Once upon a time, Yahoo was a major player in the search field. It has since declined, but still maintained its position as one of the top three major local business results sites.

Follow these 7 essential tips to put your business in the top 10 search results:

1.   Optimize every aspect of your listing with strategic keywords.

2.   Reviews can raise your site’s ranking. Get reviews from your clients.

3.   Acquire back links from local online directories.

4.   Strategically choose the areas you want optimized, even if you need to establish different addresses and phone numbers for other areas.

5.   Always get listed in 4 to 5 categories related to your business.

6.   People love deals. So place coupons with the listings in order to increase conversion rates.

7.   This is a little known trade secret – when naming your YouTube videos and photos, use your keywords in the title.

Local business results pick up on select keywords, and use different local How To Promote Your Business Online - Tasks That Repeat - Keywords to Get Your Website Ranked On First Page On Googlemodifiers when ranking listings. The challenge is that most listings will include address, phone number, maps and directions to your physical address, website address, and customer reviews.

So what will improve your chances of higher rankings? It is customer reviews. Listings with the best reviews containing targeted keywords, in addition to location modifiers, will find their way to the top of the search results.

It is not enough to be listed on the three major local business results sites mentioned above. You should seek out other directory listings, and be on them, too.

Regularly track any changes in your business, and update your listings so that they remain relevant and consistent with your website and other online collateral. It will also help you monitor what works, and what doesn’t.

Also, be patient. This is not something that can happen overnight. Give it 3 to 4 weeks for the results you desire.

Natural Results

Natural results are basically results that you do not pay for. They are generated by search engines, and often referred to as organic results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleThey are typically placed below local searches with map, and paid search results. Most people would consider these to be the most valid type of search results.

It is possible to achieve a variety of listings in the natural results. To be included in natural results, you must have relevant content, especially content that has been search engine-optimized.

Search engine rankings can include the following:

  • Your Main Business Website
  • Social Media Content
  • Social Bookmarks
  • Directory Listings
  • Articles
  • Blog Posts
  • Videos
  • Press Releases
  • Other Web 2.0 content
  • Landing Pages

As mentioned before, keyword research is vital to the success of your business website, especially ranking in the natural results of search engines. So do not take this step lightly. Remember, relevance of your content is essential to placement.

Here are the other ranking factors that can cause an impact on your rankings:

  • Keywords in Content.
  • Keywords in Page Links.
  • Congruency and Consistency in Content.
  • Back links.
  • Links Pointing Back to Your Business Website or Content.
  • Google Page Rank.

When you are able to get more back links to your business website, you will get higher ranking in search results. So do get links to your site from local directories, blogs, article marketing, social bookmarks, and video marketing.

In fact, good relevant content, with keywords and back links can assure you of being at the top of many categories within a given period of time.


Directory Submission

Links are one of the keys to getting listed high in search engine results. Focus on getting your business website listed in as many places as possible.

One of the excellent places to list is on directories. Directory submissions get How To Promote Your Business Online - Tasks That Repeat - Get Listed on Directoriesyour business website’s link out there. Do not let naysayers tell you that business directories are outdated. They still have great value in getting back links to your website.

When you get listed in directories, you validate your company’s existence for search engines. This creates back links and citations that help the search engines index your company.

==> CLICK HERE for List of Directories to get listed on for FREE <==

Newer directories with Web 2.0 capabilities, such as adding reviews, results in creating even more content for a site. This means better natural search results and local search results for your business.

Your presence in relevant directories will get you near the top of results. As a result, your website traffic and phone inquiries will increase. This is why directory submissions are a solid part of any digital marketing plan.

But be wary when someone offers you a directory submission service that submits to hundreds or thousands of directories. These services most probably submit to low quality directories that Google frown upon.

What you want is to submit manually (either by you or a true digital marketing expert) to a handful of good web directories that have a real human reviewing each submission. Most directories are free of charge. Some may have a fee associated with them. If it is a reputable and powerful directory, it is definitely worth the investment.

Directories that you should submit to are as follows:

  • Major Directory; for example Yahoo Directory where Google crawls all the time.
  • Local Directories, and Specific Group Directories.
  • Industry Specific and Niche Directories.
  • Phone Listing Directories.
  • Review Directories. These directories serve a variety of purposes, such as:
    • Back links
    • Reviews
    • Local Rankings
    • Building Customer Trust
    • Citations

This is becoming one of the most important reasons to have your business in Review Directories. It is a 3rd-party endorsement of your business, and is a vote of confidence that Google can rely on in order to place your business at the top of search results.

Citations also create credibility in the eyes of search engines. In other words, the more citations you have, that are linked from other reputable sites, the better for you.


The Importance of Web 2.0

Web 2.0 refers to applications on the Internet that allow users to interact. Social networks, video sharing sites, wikis and blogs are some examples of the more commonly used Web 2.0 applications.

How To Promote Your Business Online - Tasks That Repeat - Get on Web 2.0Businesses use them as an effective part of a digital marketing campaign. In fact, because of the interactivity of these types of applications, many companies use them as an excellent resource for feedback.

The feedback received offers a wealth of opportunities:

  • Comments and suggestions from customers is very important feedback. It offers you insights to your products and/or services that otherwise is almost impossible to get, or will cost a lot to acquire.With the feedback received, you can tweak your products, improve your service, and better serve your customers. You can now be on target with their needs.
  • Testimonials received by customers can help you build credibility and trust. When others see these testimonials, they are more likely to buy from you.
  • Complaints are opportunities. Deal with them with patience, goodwill and professionalism. As you do so, you strengthen your brand and your reputation for good customer service.

Another usefulness of these Web 2.0 applications, a major one that drives traffic to your business website, is to create back links to your site. To that end, you will need to make comments on these sites, with links back to your own sites.

You will also need to create and update your own blog, videos, and social network identities so that you can share useful information to potential customers. Fans and followers can then easily share all this with others. You are now opening your business to explosive massive growth.

When embarking on any writing on the Internet, remember to use keywords strategically in your content, and keep it search engine-optimized. Again, this will ensure that you get the best ranking possible in relevant searches.

Currently Google, the leading search engine worldwide, loves Web 2.0 content such as:

  • Videos
  • Articles
  • Press Releases
  • Hub Pages
  • Squidoo

Therefore, careful use of search engine-optimized content on these sites will help give you the ranking you want in the search engines.


We’ve come to the end of the 1st Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series. CLICK HERE to continue to the 2nd Part of this 4-parter.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Blessings to all.

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B

How To Promote A Business Online - Start With One Time Tasks

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B

This is part two of a 2-part article. It is better to read the first part, then this part, so as to get the whole picture. If you have not read the first part, here is the link – How to Promote A Business Online? – Start with One-Time Tasks – Part Six A

How To Promote A Business Online - Start With Lead Capture Systems

Add a Lead Capture System to Your Website

Driving traffic to your business website alone is not enough. You mustn’t be a passive participant who waits for people to contact you and purchase your product and/or service.

You need to take control of the communication process by adding a lead capture system to your business website.

A lead capture system enables you to have the opportunity to acquire the names and contact information of those who visit your business website. You know what this means, right? Now, you can capture information of potential customers, build it into a database, and market your products and/or services to them!

Effectively, you have created a database of sales leads. This is something tangible to work from to get more sales. I am sure you can see the value of having a lead capture system by now.

Lead Capture Systems Defined

A lead capture system comprises an opt-in online form on a web page where visitors can enter a name and an email address in exchange for more information; for example a free report, free audio, free online video or free eBook. Sometimes it is simply to subscribe for e-newsletter to be updated on latest news of a product or service.

Some lead capture systems may ask for more details such as a mailing address and/or a phone number. When setting up a lead capture system, try to refrain from asking the visitor to provide too much information. It will turn people off, and reduce the likelihood of them completing the sign-up form, or worse they won’t submit it.

Those who visit your business website, and opted in to be on your email list have actually indicated to you that they are interested in your products and/or services. You can be confident that these leads will mostly likely be your future customers.

After setting up the lead capture system on your business website, you need to nurture the leads that eventually end up in your database. You must keep regular contact with these people, and you can do this by sending them newsletters regularly, keep them updated on new sales and offerings, make them feel special by offering unique deals only for those who are in your email list (a good way to generate business when sales is slow).

The entire lead capture system requires not just an opt-in form. As part of an entire process, you need to do some of the items mentioned in the 6 Things You Should Be Doing chapter. For one, you need to have autoresponders in place. This is so that when people sign up, the autoresponder will automatically send them a greeting, a welcome email to acknowledge their inclusion in your email list.

In that same welcome email, take the opportunity to introduce a little more about your products and/or services. Over time, with regular e-newsletters, you can feed more information about your products and/or services so as to encourage them to make a purchase.

As you build your email list, and market your products and/or services to them regularly, with useful information, you will enjoy the power of a larger customer base, and be able to generate cash on demand.

Building an Email List

Most large businesses recognize the value of email lists. And lately, more and more small and medium businesses are beginning to realize the benefits of having an email list, too. Here are the advantages to having an email list:

Multiple Selling Opportunities

Without a lead capture system, visitors to your business website may just leave without buying anything, and they may be gone for good, too. At least, with a lead capture system, you will still be able to maintain contact with them. This way, you have lots of opportunities to sell your products and services to that visitor in the future.

Selling to Existing Customers

Your existing customers should be on your email list. If they are not, you should make sure they are. Then have some form of indication in your database to show that they are your existing customers. Every now and then, create special offers and promotions to your loyal customers, to induce further sales.

Referral Opportunities

With an email list, you can write to them and ask for referrals. Chances are you will most probably get it.

Deals and Offers

People love specials, deals, offers and sales. So when the time is right, send these out to your email list. It is known that during festive season, people are more in a buying mood. And sales usually go up during these times. So take note of all festive seasons, where you are at, and send out that holiday special in a timely fashion.

Branding and Image

Communicate regularly to your email list, especially with useful information that positions you as an expert in the field. Again, building a brand and image creates trust. And with trust, people are more willing to buy from you.

As you can see, effective use of your email list can help your business to thrive, and you will be able to see growth in your sales.

How To Promote A Business Online - Start With Personal Branding

Making Personal Branding Changes

Strong branding can establish you as a trusted expert in that field, in your local market. Figure out the kind of feel you would like your website, and all other online property where you have a presence, to have. They should reflect who you are, and what your brand is.

By tapping into the unique resources the Internet has to offer, you can have strong branding. You can increase traffic to your business website, and create more buying customers, too.

Today, the people who surf the Internet are a sophisticated audience. Compared to the past, they are savvy, and wary of things marketers throw at them. Most will conduct some form of research before making purchases. Their attention spans are relatively short, and they make quick decisions.

More and more of them are comfortable with buying things online, especially the younger generation. Of course, often they buy from brands they trust. When they come across your business website, you would want that trust from them, or at least build that trust with them.

As such, you must show them who you are, what your company is all about, your commitment to service, and most importantly, your trustworthiness.

The right and accurate content on your business website can help you build that trust, and your brand. It can reassure these people that you are able to offer them the right products and services with good quality.

These days, especially with the advent of social media, people want to get up close and personal with businesses. You should do the same. Get to know the people who are interested in your products and/or services. Engage them, and let them know who they are doing business with.

Unless the field in which your business is in requires it, try to stay away from the ‘stuffy’ corporate type of website or any online presence that you have. Some tweaks to your business website can give that impression, and help increase sales for you.

Here are some of the things that you can include on your business website to help you create that special personal touch:

    • Photographs of the owner (you) and your staff, plus information about them.
    • Expert articles that you have written.
    • Professional Associations.
    • Business Groups that you are a member of.
    • References from other businesses.
    • Audio or video message from the owner (again, that’s you)
    • Audio or video testimonial from clients.

As mentioned earlier, you and your business need to be perceived as friendly, not stuffy. Take some time to invest in personal branding. You will discover that it is worth it as it will attract more and more buying customers. Also, you can gain the trust you needed to be successful in the online marketplace.


If you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out. Or if you simply wish to connect and leave a comment, it will be most welcome. I would love to hear from you.

Do remember to subscribe to my newsletter.

Blessings to all.

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-A

How To Promote A Business Online - Start With One Time Tasks

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-A

Now that you have created your Simple Digital Marketing Plan, the entire project may seem rather daunting. Do not feel overwhelmed. There is a way to approach this that will make you feel at ease.

Take a good look at the list of digital marketing tasks. Many of the items on that list are important and can make a difference to your digital marketing strategy. Some are ongoing tasks, and some are just one-time tasks.

Start with these one-time tasks:

1.   Identify and find your ideal customers.

2.   Do detailed keyword research.

3.   Do onsite Search Engine Optimization updates.

4.   Add a lead capture system to your business website.

5.   Complete personal branding changes.

These tasks are the foundation of your digital marketing plan. They are essential for increasing your online presence. Without them, many of your other digital marketing strategies may fail.

Similarly, they must work together with your other digital marketing strategies. If you only do these tasks, there is no guarantee your business website will rise to the top of search results, or even on the first page of it.

So it is very important for you to take note that you cannot simply do only these one-time tasks, and then stop. You need to do the other tasks, too. To help you and to make sure you do that, set yourself a deadline for the completion of these tasks. Then once all have been completed, move on to the other digital marketing tasks.

How To Promote A Business Online - Start With Finding Your Target Audience

Identify And Find Your Ideal Customers

In the previous chapter, Your Simple Digital Marketing Plan, we discussed about this. All you have to do is to sit down, and think of who your target audience is. Consider the following:

    • Who uses your product or service?
    • What need do they fulfill when they purchase your product or service?
    • What is the motivation to buy? For example, are you adding pleasure or removing pain?
    • Who is the decision maker that says the final yes or no to the purchase of your product or service?
    • What is their gender?
    • What is their income?
    • What is their occupation?
    • Where are they located?
    • When do they buy your product or service?
    • What other interests do they have?
    • Do they have any concerns about products and services like yours?
    • Why should they buy from you rather than your competitor?
    • How do they like to be communicate with?

These are just some examples of questions that can help you identify and find your ideal customers. Feel free to add more questions that can help you achieve that.

How To Promote A Business Online - Start With Doing Detailed Keyword Research

Doing Detailed Keyword Research

Carrying out detailed keyword research goes hand in hand with identifying and finding your ideal customers. After discovering who your ideal customers are, you need to find them, lead them to your business website, and successfully convert them into actual paying clients.

Remember, they are prospects until they buy your product and/or service. Then they become your actual customer.

Detailed keyword research is typically a one-time task that should be done at the beginning of your digital marketing campaign. I say ‘typically’ because there are sites that require ongoing keyword research. For example, an ECommerce site that is always adding new products will require keyword research for every new product.

But for most, this can be a one-time task. My advice is to delegate this to a keyword research specialist for they are very good at this job, and can yield extremely effective results.

The Necessity of Keyword Research

In the past, you may have been stumbling around in the dark, wondering what your potential clients are searching for and what words and phrases they use in search when they look for similar products and/or services like what you have to offer. Keyword research is like turning on the light.

When you do keyword research, you will no longer guess, but you will know exactly what words and phrases people use when they look for products and/or services like your products and/or services.

Fortunately, this is a task that needs to be done once. It is repeated only when you have a new line of products or services to offer, or when you open a new division of your company. You get the gist, basically when your products and/or services are affected by changes.

To find out what are the keywords that people use to find products, services or businesses in your field, you need to ask yourself the following questions:

How Will People Search For You?

Ask yourself these questions:

    • What types of phrasing do you think your potential customers will use when searching for you?
    • Will they look for an occupation, a type of business, an industry, a type of solution, or perhaps even a product or service type?
    • Will they use geographic modifiers such as a city, a country, or even a region? What about motivation?

Some people are motivated by certain factors to search for a particular product or service, and it can come through in their search by using specific words such as ’24 hour’.

Here are some examples for your three considerations:

Specific person:

“Plumber”, “plumbing contractor”, etc.

Geographic modifiers:

“plumber Singapore”, “plumber Kowloon”, “plumber Budapest”, etc.

Motivation levels:

“emergency plumber Taipei”, “24 hour plumber”, etc.

A keyword research tool can be very useful, and you should employ it as a critical part of your keyword research. There are many such tools available in the market.

There is a free tool that is of great help as it can also generate keyword ideas for you as well as synonyms is Google’s Keyword Tool. It also cross references your keywords with geographic modifiers. This becomes very useful and effective in getting your business website ranked for strong keywords.

Alternatively, consider hiring a digital marketing firm to do it all for you. Besides building a list of long-tail keywords, your digital marketing expert can help you find out which specific keywords are most valuable. Plus, they can also gather intelligence on keywords that your competitors are using.

Document Data for Future Use

It is always good to keep records of everything you do. Archiving allows you access to past efforts or even use data for current or future projects. This is why it is wise to keep a tab on all the keywords that you discover. Also, it will reduce the need to repeat any keyword search.

The keywords will become very valuable to you. They can be used in every aspect of your digital marketing. This research that is done one-time and in the beginning, about your ideal client and what he or she searches, will be used in all your online content. You can use the keywords for the following:

    • Search Engine Optimization
    • Social Media
    • Ads
    • Videos
    • Audios
    • Articles
    • Blogs
    • Press Releases
    • Tags

Use a couple or more keywords from your keyword list every month. Just by simply adding one or more traffic methods to your existing traffic generating strategies can produce significant results.

How To Promote A Business Online - Start With Doing On Page SEO

Do Onsite Search Engine Optimization Updates

This is a one-time activity that will that will transform your business website significantly. Your site will be changed from its current state to a search engine-optimized version that will be very attractive to web crawlers.

It is a very important step that gets your business website ranked as high as possible in search engine results. Many website owners are not aware that while some features on a website may look aesthetically pleasing, they may not be appealing to a search engine. In fact, some of these fancy programming can be detrimental as they can produce negative results from search engines.

Analyze What You Have

First of all, you must analyze your current business website. Check the following items:

    • The look and feel of your business website; for example does it reflect the type of industry your business is in?
    • Is it attractive to your target audience? Etc.
    • Is your business website optimized for visitors?
    • Is your business website optimized for search engines?
    • Does your site work for multiple browsers?

These days, more and more people surf the Internet on their mobile phones. The small screen on a mobile phone does present some problems with viewing the content of a website. To meet this need, many websites are now done with responsive web design.

This is a form of design that provides optimal viewing experience for the user. Websites with responsive web design adapts the layout according to the device used. As such, here is one more item for your checklist:

Is your website with responsive web design?

Critical Components of a Good Website

Over the years, when we did audits of many a website, we did discover many critical components missing. It is quite disappointing to find some web creators not providing their best for their clients, or perhaps they too are not aware of these critical components. Nevertheless, do know that these components are essential for the success of your business website.

They will make your business website appealing not only to visitors but also search engines. Go through this list and make sure all are in place. If not, include them immediately for the best results.

Easy Navigation

A website that is easy to use will encourage your visitor to stay a little longer and explore the site. Keep the navigation straightforward; for example, clear menu options that are always displayed at the same location on every web page.

Vital Information ‘Above The Fold’

Not everyone will bother to scroll down, go to a next page, or click on a link to another page unless you made it so enticing for them to from the home page. So it is best to place all the important information on the home page for the visitor.

All Links Working

It is frustrating to visitors and search engines when a link is broken. Make sure all links are working well at all times.

Home Page, Products Page, Services Page, Testimonials, About Page and Contact Form

Do ensure that, at the very least, all these pages exist on your business website, and filled with useful and timely content.

Lead Visitors Through The Site

Once you captured your visitor’s attention, lead them to where you want them to go on your site. Do this in order to eventually have them make a purchase.

Specific Instructions

Be specific with any instructions on any page on your business website.

Multiple Calls To Action

Encourage your visitors to take action throughout your site. Of course, do it elegantly. Don’t be loud, or scream at your audience, or be tacky. Use motivating words like ‘Call now’, ‘Buy now’, etc.

Pictures Used Correctly

Pictures should match the content. Better if it provides explanation of the content. After all, a picture tells a thousand words. Using pictures correctly includes proper sizing of pictures as well as captions for it.

Non-Distracting Design

The design should not distract the visitor from the content, unless the design is the content. For example, do not use animated background that is too distracting. Also, keep the fonts simple and standard. Do not use funny looking fonts, try to avoid italics, and preferably do not underline any text.

Dark Text On A Light Background

Studies have found that people find it easy to read when the text is dark and the background is of a light color. Keep that in mind, and make it standard on your business website.

Multiple Ways To Contact

A contact number and/or email address should be available on every page, discreetly and elegantly positioned at the same area. This makes it easy for the visitor should he or she decides to contact you.

Trust Factors

Your business website is the best place to showcase your trust certificates and awards. If possible, find a way to highlight this on your home page. If not, have at least a link to web page that features these.

Testimonials

Nowadays, testimonials are displayed on the home page, especially websites with responsive web design. Some even make the testimonials displayed using a slideshow. Testimonials are a great way to build trust for your brand. When visitors see what others have to say about your brand, they feel confident to do business with you.

Personal Branding

As discussed in Your Simple Digital Marketing Plan chapter, a strong brand is a valuable asset. Besides a logo and a slogan, there are many other elements that make up your brand.

For example, in your About Us section of your website, pictures of you, the management, and your staff communicates who you are, as a brand, to your audience. Other forms of communicating your brand include branding vehicles, online videos, audios, social media, and many more.

Optimization for Keywords

I have said it before, and I will say it again for I believe repetition to be a good learning style. You must take the time and effort to do keyword research. This is so that your keywords are optimized properly.

Using good keywords is a huge plus for search engines. For example, one way of using your keywords is to have them in your business website with title tags, meta tags, the URL, the headers and description of a web page.

Also, ensure that all the text on your business website is search engine-optimized with strategic use of keywords. At the same time, beware of duplicate content. This can have detrimental effect on search results of your website.

Relevancy

Search engines love it when websites contain content that has relevance to the main subject of the website. You can create relevancy by starting broad, and then drilling down within themes. Tip: Always optimize for one keyword per page. Don’t do it for multiple keywords per page.

Lastly, Avoid Flash and Frames

These do not add any value to your business website, especially when optimizing for search engines.

By now, with the implementation of the above critical components, your business website should naturally move closer to the top of search engine results.

But a word of caution here. Do not just rely on this alone.

You need to also implement the other tasks in your digital marketing plan; for example, maintaining a blog, regular updates on social networks, implementing other Web 2.0 applications, submitting articles with links back to your site in order to increase traffic, building quality one-way links, etc.

There are two more one-time tasks to discuss, and it will be in the second part of this article. It is in two parts because having all the information in one part is too long, and I have had feedback that it is too much to read at one go.

Continue reading – How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B

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