How To Promote A Business Online? – Keeping On Top of Things – Part Eight
This is the last installment of the How To Promote A Business Online series. If you have not read any of the previous posts, it is suggested you do. It will be of much help.
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Earlier, we discussed about all the repeated tasks that needed to be done on a regular basis; for example updates on social networks, blogging, articles, press releases, videos, and audios. To keep the content fresh, you will need to keep your finger on the pulse of your industry, as well as related topics, to find new topics.
This way, you can quickly jump on new trends as they become popular. You can use technology to help you with this, and maintain your online market domination. But technology is always evolving.
As such, there are always new developments in the dynamic world of digital marketing. Therefore, not only must you keep your finger on the pulse of your industry, you need to stay abreast of new technologies and new trends.
The following can help you with that:
- Social Media
- Seminars & Webinars
- Monitoring the Competition
- Subscribing to RSS Feeds
- Subscribing to Email Lists
Have you heard of Google Alerts? This is one of the great online tools to use to keep you on top of things that are happening either your own industry, or in a field relevant to yours. It can also help you learn digital marketing trends.
On Google Alert, you enter a search term. The service will then search for new content found on the Internet, and automatically sends you an email to alert you of the new articles.
This helps you to keep abreast of things so that you can share relevant information in a timely manner, and drive people to your website for relevant solutions.
Outsourcing: The Answer to Easy Implementation
Just like any type of marketing, digital marketing is multi-faceted. It requires a great amount of work, and there is a very sharp and steep learning curve for those who have never done it before.
Plus, today’s marketing requires a much higher level of maintenance than was previously the case. Even Web 2.0 applications need constant monitoring and daily checks that can eat up lots of your precious time in your schedule.
It’s All About Time
There are many advantages to outsourcing your digital marketing. And they are as follows:
- You can be assured that your digital marketing will be done with those who are trained, focused and skilled in this field
- You will be saving a lot of time, your own time. Time that can be better spent on tasks that only you can perform, and can grow your business
- If you implement those digital marketing initiatives on your own, you may have to learn how to do them, and then actually do them yourself. This takes time, and can slow the process, which will in turn produce slower results and sales.
When you outsource to experts who already have the experience, the initiatives can be completed more quickly and efficiently. Thereby produce faster results, and effect a quicker change in your sales.
As a business owner, you should be spending your time doing the things that are necessary to be successful. You are the master of your domain, and you know what you are doing in your own field of expertise.
To learn and master Digital Marketing techniques will take away extraordinary amounts of precious time from you. And this does not make sense.
What does make sense is for you to continue doing the things you know how to do well. And that is to make your business grow and be successful. Let those who are masters in Digital Marketing to take care of that are for you. Your time and resources will be well spent, and this makes business sense.
Time is a crucial factor in anything we do. Marketing your business is no exception. With the help of a professional Digital Marketer, your business could easily Rank Number One in Google searches for local keywords in a very short time.
Now, if you were to try to do this yourself, where would your business website rank in say, a month? Which part of the process would you be at with regards to implementing your digital marketing plan? Would you still be learning?
Perhaps something else has taken precedence in your core role, and this has been delayed? Do you even have the time to devote yourself to this?
When you hire a Digital Marketing firm, they can take care of things such as:
- General Marketing Consulting
- Design and Development of your business website
- Social Media Management and Marketing
- Video creation, and video marketing
- Directory Submissions
- Article Marketing
- Landing Pages for PPC Campaigns & PPC Campaign Management
- Email Marketing
- Backlink Generation
Of course, you do know that each of the above categories have numerous smaller tasks involved. And each must be mastered before implementing them effectively.
When you hire a professional Digital Marketing firm, all aspects and details are taken care of for you, quickly and easily. Here are some examples:
General Marketing Consultant
The sky’s the limit here, and Digital Marketers can provide:
- Anything that will improve your business. Marketing related, of course.
- Guidance and instructions on setting up any of the business tactics shown below.
Design and Development of Website
There is more to this than just creating a website. Digital marketers know how to do the following:
- Meta Tag Cleanup
- Total Redesign
- Site Cleanup
- Setting Up of Contact Forms (and any backend programming)
- Addition of audio and video.
SEO and Backlink Generation
Digital Marketers can get your website ranked higher in search engines by:
- Onsite Optimization
- Backlinks Galore
- Pick a range of backlinks you want them to add every month
A very time consuming and monumental category. A Digital Marketer can handle a wide range of services including:
- Social Media Content
- Website Content
- Blog Writing
- Article Writing
- Press Release Writing
- Email Messages
- Free Reports to Give Away
- Capture Page Writing
Forbes magazine has said that this is a ‘must have’:
- Set up profiles on Facebook, Instagram and Twitter, for a start. Some may also want Pinterest, LinkedIn, and many other social networks
- Tweak backgrounds
- Add content
- Create groups
- Add friends/followers.
This can be done in the form of a slide show, animated explainer videos, video postcards, video brochures, or even videos with live action. Here, Digital Marketers can create your videos for:
- Social Media Marketing
- Capture Pages
- Off-site Properties
- Video Marketing
This can be done by:
- Submitting to video sharing sites
- Repurposing for multiple keywords, and submitting to other sites
- Submitting to external blogs.
This is key for any business, and can be achieved by:
- Submission to top directories
- Submission to local directories
- Submission to niche directories
- Picking up a number of quality directories to submit your business website; monthly
Another very time consuming task. Digital Marketers and article writing service can do the following:
- Ghostwrite your articles for publication
- Write to submit to article directories
- Position for branding and backlinks.
Landing Pages for PPC
Digital Marketers can set up a landing page that:
- Has proper keyword density
- Has an opt-in or capture page for collecting emails
PPC Campaign Management
Digital Marketers can manage your PPC Campaigns with the following:
- Google Adwords
- Yahoo Sponsored Search
- Microsoft Ad Center
- Lesser know PPC spots
Digital Marketers know how to capture emails, and with that database they will market by:
- Setting up capture pages
- Setting up autoresponders
- Writing a series of emails
- Sending giveaway reports
Over and above all these, ideally, a Digital Marketer can become your Digital Marketing Partner. As a partner, they will implement all your digital marketing tasks regularly. Essentially, what this means for your business is heightened competition proof. Your Digital Marketing Partner can handle all of the above for you, and more.
Choosing the Right Subcontractor
When you finally decide to outsource your digital marketing, take the time to find the right digital marketing firm. You can begin by deciding what you want done for you and what you plan to do yourself. But why not let your vendor do it all?
It is also a good idea to find a digital marketing firm with experts who are authorities in the field. A good choice would be a digital marketing firm who appears at the top of natural local searches. After all, a firm that manages to get there is proof they can do the same for you.
Also a good choice is a firm with key individuals who may have made presentations to business groups on the topic of Digital Marketing. If a digital marketing firm appears everywhere, including in the top several positions in the natural search results, you can feel confident that they are a leader in the field, and a good choice for you.
Options in Outsourcing
A digital marketing firm usually offers all or some of the services described above. Some may specialize in one area, while others offer all digital marketing services.
You must determine which tasks you would like to outsource to a digital marketing firm, and which you may want an employee to do. Or perhaps you would like the digital marketing firm to do it all.
Before deciding, perhaps you should take a look at what services the digital marketing firm offers, especially what they can tailor specially for your own needs.
Here are some examples of what digital marketing firms offer:
A La Carte
If you have a good knowledge of some of the areas of digital marketing, and would like to do some of it in-house, then this option is ideal for you.
This is the perfect solution for the busy local businessperson. You do not have the time or interest to learn all the nitty gritty details of digital marketing. And it is wiser to let a digital marketing do it all for you.
After all, they know their stuff. This option requires no learning curve, and the implementation of all the different elements of digital marketing is quicker. All you need to do is prepare for lots of new business.
With the purchase of a continuity program, you have a digital marketing firm on retainer. This is a program where they implement new marketing strategies monthly over a fixed period of time. Or they implement strategies at the beginning and simply maintain them over a given period of time.
Your digital marketing strategy should be to get more potential customers to your business website, and convert them into paying customers. It is really that simple.
And you can achieve this by using a wide variety of digital marketing techniques to target those customers, and make sure they find your business when they search online for products and/or services that you provide.
When they find your business on the Internet, whether directly to your website or on your social networks, you would have a myriad of digital marketing tools ready to convert them into buying customers.
In order to do this effectively, most of your focus will be on two major aspects of your marketing plan:
1. Using keywords in all online content,
2. And creating as many links as possible to your business website.
The more backlinks you have, the better your site will place in search engine results, and the more people will find your website. The more effectively you use keywords, the more search engine friendly your content is and, therefore, more likely to be ranked.
Naturally, when you get more visitors to your business website, you have the opportunity to convert them into new customers. And this means a rise in the number of new customers.
New customers mean an increase in sales and profit. This is what I meant when I mentioned earlier that digital marketing has the potential for exponential growth for your business.
Techniques to Increase Your Business’ Profits
Your goal, for including digital marketing strategies, is to increase your profits. It doesn’t matter if you are just starting out, or have suffered a downturn, or striving to build your business to a higher level. Increasing profits is your goal.
Here are four basic ways that can help you improve your profits, using digital marketing:
1. Increase Customers
a. By increasing traffic.
b. By using PPC, SEP, local business results, article marketing, etc.
c. By adding product offerings to make them more compelling.
2. Increase the number of transactions per customer
a. By building a mailing list.
b. By offering them upsell opportunities.
c. By increasing customer communications through autoresponders, newsletters, broadcast messages, etc.
d. By sending out reminders; e.g. specials.
3. Increase the average amount per transaction
a. By offering bundle packages and upgrades. (strong reasons to purchase)
4. Decrease costs, finding free traffic, lowering cost per click
a. By increasing conversions, and decreasing costs.
b. By offering a bonus, changing a headline, or offering a free consultation.
When putting a digital marketing plan in place, and following through with it, you can achieve all of these goals. You can easily improve your profits through the strategic use of digital marketing techniques that will increase customers, increase the number of transactions per customer, increase the average amount per transaction and decrease costs, while, at the same time, finding free traffic.
All of which leads to a lower cost per click.
Do take the time today to find out if your website and all other online properties are doing all they can to attract new customers for you. If they are not, or doing it too slowly or the number of new customers are too few, apply all that has been shared in this online series, especially start putting in place a simple digital marketing plan. And implement it on your own, or with the help of a professional digital marketing firm.
Go and get started now! Rescue your business with your new digital marketing plan!
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As mentioned, this is the final installment of the How to Promote A Business Online series.
If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.
Thank you for reading this.
I wish you all the best!