UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class – November 13 2017
Class: UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017
Lecture Delivered by Timotheus: Importance of Digital Marketing for Global Online Visibility
Organizer: UCD (also known as National University of Ireland, Dublin), UCD Michael Smurfit Graduate Business School
Date and Time: 13 November 2017, 6.30 pm to 10.30 pm
Timotheus Session: 13 November 2017, 6.30 pm to 10.30 pm
Venue: Kaplan Singapore @ Wilkie Edge, Singapore
Key Takeaways
- What is Digital Marketing
- Importance of Digital Marketing for Global Online Visibility
- Importance of Ranking on 1st Pages Across Search Engines
- Digital Marketing Strategies to Rank on 1st Pages Across Search Engines
- Such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website, Social Media Marketing, Content Marketing, Mobile Marketing, PPC (Pay Per Click) Advertising, Analytics, Reports and more.
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About UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017
UCD is ranked in the top 1% of universities worldwide (Times Higher Education World University Rankings 2013/2014).
UCD School of Business is one of the 70 elite business schools in the world to receive the Triple-Crown Accreditation from AACSB, EQUIS and AMBA (www.mba.today)

The Bachelor of Business Studies (Honours) programme has been designed to meet the growing demand for graduates in this field across Asia. The objectives of this programme include providing students with a solid conceptual and practical understanding of business and management.
Also to provide a learning experience in which interactive debate is a key educational component. To help students develop the necessary technical, knowledge-application, communication, team building and leadership skills consistent with the changing needs of modern day businesses, and facilitate lifelong learning and demands for personal development and confidence building.
Timotheus’ Lecture on the Importance of Digital Marketing for Global Online Visibility

Timotheus delivered a lecture that provided the following information:
- Why is Online Visibility Important?
- Why is it Important to Rank on 1st Page Across Search Engines
- What is Digital Marketing?
- What are the Digital Marketing Strategies that every digital marketer must know?
- What are the Digital Marketing Strategies that every business must know, understand and apply to succeed?
- Websites and How to Use Them Effectively for Business Success?
- What is SEO (Search Engine Optimization?
- Black Hat SEO vs White Hat SEO
- What are Keywords?
- The Importance of Keywords for Online Marketing Success
- What is On Page SEO and Off Page SEO?
- What is Social Media Marketing and the Importance of It
- What is Content Marketing and Why It is Important for the Success of a Business?
- What is Video Marketing and Why It is Important for the Success of a Business?
- Audio Marketing, Article Marketing, Press Release, Mobile Marketing, PPC (Pay Per Click) Advertising, Email Marketing, Analytics, Reports and more.
More Media from the Lecture







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Best wishes to All!
Timotheus