UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class – November 13 2017

UCD BBSMKT50 Class - header

UCD  Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class – November 13 2017

Class: UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017

Lecture Delivered by Timotheus: Importance of Digital Marketing for Global Online Visibility

Organizer: UCD (also known as National University of Ireland, Dublin), UCD Michael Smurfit Graduate Business School

UCD Michael Smurfit Graduate Business School logo

Date and Time: 13 November 2017, 6.30 pm to 10.30 pm

Timotheus Session: 13 November 2017, 6.30 pm to 10.30 pm

Venue: Kaplan Singapore @ Wilkie Edge, Singapore

Key Takeaways

  • What is Digital Marketing
  • Importance of Digital Marketing for Global Online Visibility
  • Importance of Ranking on 1st Pages Across Search Engines
  • Digital Marketing Strategies to Rank on 1st Pages Across Search Engines
  • Such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website, Social Media Marketing, Content Marketing, Mobile Marketing, PPC (Pay Per Click) Advertising, Analytics, Reports and more.

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About UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017

UCD is ranked in the top 1% of universities worldwide (Times Higher Education World University Rankings 2013/2014).

UCD School of Business is one of the 70 elite business schools in the world to receive the Triple-Crown Accreditation from AACSB, EQUIS and AMBA (www.mba.today)

Triple Gems
Triple Gems

The Bachelor of Business Studies (Honours) programme has been designed to meet the growing demand for graduates in this field across Asia. The objectives of this programme include providing students with a solid conceptual and practical understanding of business and management.

Also to provide a learning experience in which interactive debate is a key educational component. To help students develop the necessary technical, knowledge-application, communication, team building and leadership skills consistent with the changing needs of modern day businesses, and facilitate lifelong learning and demands for personal development and confidence building.


Timotheus’ Lecture on the Importance of Digital Marketing for Global Online Visibility

Timotheus Delivers Digital Marketing Lecture
Timotheus Delivers Digital Marketing Lecture

Timotheus delivered a lecture that provided the following information:

  • Why is Online Visibility Important?
  • Why is it Important to Rank on 1st Page Across Search Engines
  • What is Digital Marketing?
  • What are the Digital Marketing Strategies that every digital marketer must know?
  • What are the Digital Marketing Strategies that every business must know, understand and apply to succeed?
  • Websites and How to Use Them Effectively for Business Success?
  • What is SEO (Search Engine Optimization?
  • Black Hat SEO vs White Hat SEO
  • What are Keywords?
  • The Importance of Keywords for Online Marketing Success
  • What is On Page SEO and Off Page SEO?
  • What is Social Media Marketing and the Importance of It
  • What is Content Marketing and Why It is Important for the Success of a Business?
  • What is Video Marketing and Why It is Important for the Success of a Business?
  • Audio Marketing, Article Marketing, Press Release, Mobile Marketing, PPC (Pay Per Click) Advertising, Email Marketing, Analytics, Reports and more.

More Media from the Lecture

Timotheus arrived at Kaplan
Timotheus arrived at Kaplan
Halls of Learning
Halls of Learning
UCD BBSMKT50 Class
UCD BBSMKT50 Class
Dr Markus Delivering Lecture To His Class
Dr Markus Delivering Lecture To His Class
Timotheus Throwing Questions To Engage Students
Timotheus Throwing Questions To Engage Students
Timotheus Explaining Why Online Visibility Is Important For Businesses to Succeed
Timotheus Explaining Why Online Visibility Is Important For Businesses to Succeed
Timotheus Answers Questions From Students After Lecture
Timotheus Answers Questions From Students After Lecture


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

UCD Alumni Panel of Experts 2017

Timotheus Sharing Digital Marketing Trends of 2018 at UCD Alumni Panel of Experts - header

UCD Alumni Panel of Experts 2017

Event: UCD Singapore Alumni Network Event

Event Title: Top Industry Trends for 2018

Topic Delivered by Timotheus: Digital Marketing Trends of 2018 

Organizer: UCD (also known as National University of Ireland, Dublin), UCD Michael Smurfit Graduate Business School

UCD Michael Smurfit Graduate Business School logo

 

Date and Time: 23 November 2017, 7.00 pm to 9.00 pm

Timotheus Session: 23 November 2017, 7.00 pm to 9.00 pm

Venue: The Grand Hyatt, Singapore

Key Takeaways

  • Global Trends of 2018 in the Aviation, Procurement, Global Clearing (Future & Options) and Digital Marketing areas

Target Audience

  • UCD Alumnus that include the following: CEOs, CIO, IT Directors, Managing Directors, Senior Management Executives, Heads of Departments, Entrepreneurs, and Business Owners

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About UCD Singapore Alumni Network Event

The Business Alumni Relations Team of UCD returns to Singapore for an evening of learning, discussion and networking. It is an evening network and mingle with fellow alumni and friends in Singapore in a relaxing atmosphere.

The highlight of the event was the Alumni Panel of Experts who shared their insights, experiences and expertise on the topic of ‘Top Trends for 2018’. The event was hosted by Patrick Blaney, the Chairman Aviation Leasing, Finance and Law, UCD Michael Smurfit Graduate Business School.

In view of the topic, Timotheus shared the digital marketing trends he predicted to happen in 2018. Some of which were that SEO (Search Engine Optimization) will encompass all other digital marketing strategies, AI (Artificial Intelligence) will get faster and cheaper, and in effect will be very effective when analyzing Big Data.

Also, companies that are able to catch micro moments of consumers will win big. Plus, after the success of Pokemon, companies are going to find really creative ways to use Augmented Reality to promote their products. He mentioned a few more trends, too.


Event Media

Timotheus Sharing Digital Marketing Trends of 2018 at UCD Alumni Panel of Experts
Timotheus Sharing Digital Marketing Trends of 2018 at UCD Alumni Panel of Experts
Timotheus with UCD and Kaplan team
Timotheus with UCD and Kaplan team
Timotheus with Kaplan team
Timotheus with Kaplan team


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus