On 17 June 2015, I was invited to speak at a Business Seminar organized by SME Centre @ SICCI, held at the SICCI Building, Singapore. The seminar was designed to help SMEs understand how to leverage digital marketing to grow their businesses and compete more effectively in their local markets.
My session was titled “Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing.”
Topics I Covered
During my talk, I introduced participants to the fundamentals of digital marketing, including:
- Basics of digital marketing and why online visibility matters
- How to achieve Online Local Domination — being the top choice in local search results
- 6 essential tactics to gain online presence and attract target audiences
- Practical strategies for SEO, social media, blogs, and online media
- Building an email list and using autoresponders effectively
- Creating free reports and content offers to convert prospects into customers
My Role & Responsibilities
- Delivered a 2‑hour seminar to an audience of directors, senior executives, and marketing professionals
- Shared step‑by‑step strategies for SMEs to build online visibility
- Explained practical tools and frameworks that businesses could apply immediately
- Represented the perspective of a digital marketing consultant and educator in a government‑linked SME support program
Impact
- Helped SME leaders understand how to increase brand exposure and website traffic
- Provided actionable strategies to engage customers and convert prospects
- Strengthened my profile as a digital marketing trainer within Singapore’s SME ecosystem
- Marked my first digital marketing speaking engagement, which led to many more invitations afterward
Tools & Methods
- PowerPoint slides to structure and visualize strategies
- Case studies and real‑world examples to illustrate best practices
- Audience engagement techniques such as Q&A and interactive discussion
About the Event
The Business Seminar at SME Centre @ SICCI was part of a series of workshops and talks organized to support SMEs in Singapore. These events provided practical knowledge and strategies in areas such as marketing, operations, and finance, helping SMEs remain competitive in a rapidly changing business environment.
About SME Centre @ SICCI
SME Centre @ SICCI is a collaboration between Enterprise Singapore and the Singapore Indian Chamber of Commerce & Industry (SICCI). It provides business advisory services, capability workshops, and productivity initiatives to help SMEs grow and transform.
Closing Note
“This was my very first speaking gig on digital marketing. I had spoken at conferences and seminars before, but on other topics. Returning to the speaking circuit with digital marketing was exciting, and the positive response from participants gave me the confidence to continue. This event opened the door to many more speaking opportunities in the years that followed.”
– Timotheus Lee
