SME Biz Innovation Summit 2017

SME Biz Innovation Summit 2017

Event: Seminar

Event Title: Globalization of SMEs: Resilience, Innovation & Exploration

Topic Delivered by Timotheus: Digital Marketing For Global Online Visibility: Erase Boundaries

Organizer: SMB World Asia and Questex

Organizers

Date and Time: 6 July 2017, 9.00 am to 5.00 pm

Timotheus Session: 6 July 2017, 2.55 pm

Venue: One Farrer Hotel & Spa

Key Takeaways

  • Digital Marketing Strategies for Global Online Visibiity
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Content Marketing
  • Analytics

Target Audience

  • CEOs
  • Managing Directors
  • Entrepreneurs
  • Business Owners

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About Globalization of SMEs: Resilience, Innovation & Exploration

The seminar addresses the ongoing global economic challenges, disruptions and new trends of globalization. This is in recognition of the Singapore Government’s call for SMEs to embrace innovation and globalization so as to remain relevant and competitive.

In view of this topic, Timotheus was invited to speak about digital marketing and how SMEs can transition to the digital economy. Transformative digital marketing strategies need to be employed to build an impactful global online visibility.

Critical strategies such as SEO, SEM, Social Media Marketing, Email Marketing, Video Marketing and Content Marketing must work together to achieve that online visibility. Then harnessed to do wonders for brand awareness, thereby boosting sales and revenue.


Event Media

Seminar Room
Seminar Room
Timotheus on Speaker List
Timotheus on Speaker List
Synopsis of Topic Delivered by Timotheus for the Seminar
Synopsis of Topic Delivered by Timotheus for the Seminar
Timotheus with Attendees
Timotheus with Attendees
Happy Attendees
Happy Attendees
Booths outside the seminar
Booths outside the seminar


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

Coleegs Lunch and Learn

Coleegs Lunch and Learn - header

Coleegs Lunch and Learn

Event: Lunchtime Seminar

Title: Digital Marketing Magic – The Secrets to SEO, Social & Content Success

Organizer: Coleegs

Coleegs Logo

Date and Time: 30 March 2017, 12.00 pm to 1.00 pm

Venue: The Great Room, One George Street

Key Takeaways

  • Basics of digital marketing
  • Basics of Search Engine Optimization (SEO)
  • Basics of Social Media Marketing
  • Importance of Content Marketing

Target Audience

  • CEOs
  • Managing Directors
  • Entrepreneurs
  • Business Owners

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About Coleegs Lunch and Learn

The Lunch and Learn is a regular event at The Great Room, One George Street. The concept was to invite interested parties to attend a talk where delicious lunch was provided. In a casual environment, the attendees can learn from the experts while enjoying a good meal.

Manni, the CEO of Coleegs, co-organized this particular event to introduce Coleegs and the talented specialists at the company. In view of that, together with Timotheus and Christian, they designed a one-hour quick-paced introduction to the basics of digital marketing, social marketing and content marketing.

Besides introducing Coleegs, the other important agenda was to educate business owners and top management on what SEO, social media marketing and content marketing is truly all about.


Event Media

Signage of Companies at One George Street
Signage of Companies at One George Street
Entrance of The Great Room
Entrance of The Great Room
Casual Meeting Area inside The Great Room
Casual Meeting Area inside The Great Room
Inside the Great Room
Inside the Great Room
Nice View from The Great Room
Nice View from The Great Room
Attendees Listening Attentively
Attendees Listening Attentively
Facebook Ad campaign that was run to Promote Lunch and Learn
Facebook Ad campaign that was run to Promote Lunch and Learn


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

Multipreneur Talk for SMEs

Multipreneur Talk - header

Multipreneur Talk for SMEs

Event: Networking/Business Talk

Title: 6 Digital Marketing Strategies Your Business Needs To Do To Succeed

Organizer: Multipreneur

Date and Time: 20 January 2016, 7.00 pm to 9.30 pm

Venue: Singapore Sports Hub

Key Takeaways

  • 6 Digital Marketing Strategies that every business must do in order to succeed

Target Audience

  • Entrepreneurs
  • Business Owners

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About Multipreneur Talk for SMEs

Multipreneur organizes talks for SMEs on topic relevant to every aspect of business – such as HR (Human Resource), Accounting, Logistics, Operations, and Digital Marketing.

I was invited to give a talk about digital marketing, and how it can help businesses to promote their products and services. After this session, I was invited back many more times to speak on digital marketing, and various related digital marketing topics such as How to Create a Website with Good UI/UX?


Event Media

Timotheus answering questions from the floor about digital marketing
Timotheus answering questions from the floor about digital marketing
Listening to attendee pouring their woes due to bad experience with agencies
Listening to attendee pouring their woes due to bad experience with agencies
Timotheus answering attendee's question about digital marketing
Timotheus answering attendee’s question about digital marketing
Happy Attendees
Happy Attendees


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

CEO Signature Event

CEO Signature Event - header

CEO Signature Event

Event: Seminar

Title: Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing

Organizer: Venture Platform

VP Logo

Date and Time: 29 November 2015, 3.00 pm to 5.00 pm

Venue: Clarke Quay Central

Key Takeaways

  • Basics of digital marketing
  • How to achieve Online Local Domination
  • 6 essential things to gain online presence and be noticed by your target audience

Target Audience

  • CEOs
  • Chairman
  • Managing Directors
  • Entrepreneurs

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About CEO Signature Event

CEO Signature Event is a series of talks and workshops created by Venture Platform. The purpose is to support SMEs (Small and Medium Enterprises) in Singapore.

CEO Signature Event - Timotheus presenting
CEO Signature Event – Timotheus presenting

The series of talks and workshops cover a wide range of topics that will provide information to help the SMEs. One of these topics is Digital Marketing.

Back in 2015, most businesses in Singapore did not have a clear and full understanding about Digital Marketing. Venture Platform recognized this fact among their members. Many were asking for a seminar to enlighten them on online marketing and how they can apply it to promote their businesses.

Back then I was still the CEO of OOJO. Venture Platform approached one of the partners in the agency, and asked me to deliver a talk about the topic. I had recently completed a seminar at SME Centre @ SICCI. When Venture Platform heard about the seminar and the information shared there, they were keen to have the same presentation for their members.

After everything was arranged, the event was held with much success. Many attendees came forward to chat with me, and to find out more about digital marketing.


Event Media

CEO Signature Event - Timotheus presenting
CEO Signature Event – Timotheus presenting
CEO Signature Event - Timotheus asking audience a question
CEO Signature Event – Timotheus asking audience a question
CEO Signature Event - Timotheus Presenting
CEO Signature Event – Timotheus Presenting
CEO Signature Event - Attendees Chatting with Timotheus
CEO Signature Event – Attendees Chatting with Timotheu


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

Business Seminar at SME Centre at SICCI

Digital Marketing Consultant - Talk at SME Centre at SICCI

Business Seminar at SME Centre at SICCI

Event: Seminar

Title: Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing

Organizer: SME Centre @ SICCI

Date and Time: 17 June 2015, 3.00 pm to 5.00 pm

Venue: SICCI Building

Key Takeaways

  • Basics of digital marketing
  • How to achieve Online Local Domination
  • 6 essential things to gain online presence and be noticed by your target audience

Target Audience

  • Directors
  • Senior Executives
  • Marketing Managers
  • Marketing Executives

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About the Seminar

Online Local Domination is when your company is an easily found business of its type in a given local area. In addition, your business is always at the top of local search results, normal search results and geo-targeted generic results.

Introduction of Timotheus - Digital Marketing Consultant
Introduction of Timotheus – Digital Marketing Consultant

There are a wide variety of tried and tested digital marketing methods that can help you see desired sales results. But how much do you know about managing the following areas to enhance your digital marketing efforts?

Through this seminar, SMEs will understand:

  • 6 essential things to market their business online
  • How to achieve Online Local Domination to increase brand exposure
  • Ways to enhance brand awareness & draw traffic to your website
  • How to engage interested customers in your products & services
  • Different tactics to convert prospects into customers

Email Newsletter that Promoted this Event

Click on image to see full newsletter.

Digital Marketing Consultant - Talk at SME Centre at SICCI - email newsletter promoting event - thumbnail
Thumbnail of email newsletter sent out by SME Centre @ SICCI to promote this event. Click on image to see complete newsletter in another window or tab.

Event Media

The Talk at SME Centre at SICCI commences
The Talk at SME Centre at SICCI commences
Timotheus in the midst of sharing digital marketing strategies
Timotheus in the midst of sharing digital marketing strategies
Captive Audience at the Talk
Captive Audience at the Talk
Timotheus explaining Social Media Marketing
Timotheus explaining Social Media Marketing


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

Digital Marketing Consultant in Singapore – Timotheus – Wishes Everyone Happy New Year 2018!

Digital Marketing Consultant Singapore Wishes Everyone Happy New Year 2018!

Digital Marketing Consultant in Singapore – Timotheus – Wishes Everyone Happy New Year 2018!

Hi! Timotheus here, Digital Marketing Consultant in Singapore. I would like to wish everyone a Happy & Bright New Year!

May 2018 brings you good health, joy, peace, harmony, wealth & success!

Please watch the New Year Greeting Video that I created below, specially for you.


If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this. Happy Holidays!

Best wishes to All!

Timotheus

Digital Marketing Consultant in Singapore – Timotheus – Wishes Everyone Merry Christmas!

Digital Marketing Consultant Singapore Wishes Everyone Merry Christmas header

Digital Marketing Consultant in Singapore – Timotheus – Wishes Everyone Merry Christmas!

Hi! Timotheus here, Digital Marketing Consultant in Singapore. I would like to wish everyone a Merry Christmas! Have a wonderful and enjoyable time!

Please watch the Christmas Greeting Video that I created below, specially for you.


If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this. Happy Holidays!

Best wishes to All!

Timotheus

How To Rank On YouTube?

How To Rank on YouTube

How To Rank On YouTube?

In today’s post, I am going to share with you How To Rank On YouTube with your videos. I will first start with why it is important to get ranked on the First Page of Youtube?

Then I will share with you some of the videos that I have already ranked on First Page of YouTube. Just a few of the many videos that I have ranked because if I showcased them all, this will be a very long post.

Tell you what, in case there are readers interested to see all the videos that I have ranked, I will add them to my Portfolio soon. That way, after you read this post, and if you want to see more of my case studies, you can refer to them there.

The last part of this article will be about How To Get Your Video Ranked on The First Page of YouTube? If you read some of my earlier posts, you will be in for a pleasant surprise to see how it all ties in.

Will not give more details at this point as I do not want to ruin the surprise. Let’s start, shall we?


Why Is It Important to Get Ranked On First Page of YouTube?

Video is the future. I have said this often. It is the future of marketing. It was the big success story of 2016, and so far in 2017 it is still the star. And it will be for a long while.

Here we present what research has found out so far about video marketing:

  1. By 2019, video will account for 80% of all consumer Internet traffic (SmallBizTrends)
  2. 64% to 85% of consumers are likely to buy a product after watching a video about that product (Hubspot)
  3. 76% of businesses say that video provides good return on investment (wyzowl)
  4. 92 percent of mobile video viewers share videos with others (Source: RendrFx)
  5. More than 60% SMB owners and marketers plan to increase investment in video (animoto)

And why YouTube? Why is it important to get ranked on First Page of YouTube?

  1. YouTube has over a billion users, almost one-third of total internet users. (YouTube)
  2. More than 500 million hours of videos are watched on YouTube each day  (WordStream)
  3. 45% of people watch more than an hour of Facebook or YouTube videos a week. (WordStream)
  4. YouTube reports mobile video consumption rises 100% every year (Hubspot)

And that is just the tip of the iceberg. There are lots more data and statistics that prove video is now the media that people prefer to consume from the Internet.

And if that is the case, when you promote your business, your products and services using videos on YouTube, you gain higher online visibility. Also, the opportunity to convert viewers into customers.


Videos That I have Ranked On First Page of YouTube

I have ranked many videos on the First Page of YouTube. As I mentioned earlier, it will be too many to add to this article. And will result in a really long post, which I have heard from some people that they prefer shorter posts.

So here are some of the videos that I have Ranked on First Page of YouTube:

Keyword Phrase: Baby Bath Tub

Rank on YouTube: Number 3

This is an amazing achievement. For a generic keyword phrase like Baby Bath Tub, the video is ranked Number Three out of 4,050,000 videos!

You can imagine how competitive this generic keyword phrase is. Those selling Baby Bath Tubs should talk to me about doing Video SEO for them! (And not just them. Anyone selling anything online should talk to me about this.)

Additional note: This video is also ranking on First Page for many other keyword phrases like Outdoor Pond, Recycle Baby Bath Tub, and more.

How To Rank On YouTube - Baby Bath Tub - small
Click On Image above for Larger Image

Keyword Phrase: Things To Do In Changi Airport

Rank on YouTube: Number 6

This video used to rank higher. Over time, new videos took its place, and it is now steady at Number 6. It is also ranking on first page for other keyword phrases; such as Things To Do In Singapore Changi Airport.

It is fantastic when a video ranks for many different keyword phrases. This means people are finding the video with a healthy variety of keywords, and it is getting traffic from all the various keyword phrases.

How To Rank On YouTube - Things To Do In Changi Airport - small
Click On Image above for Larger Image

Keyword Phrase: Malay Wedding

Rank on YouTube: Number 1 !!!

Another video ranking well with a very competitive keyword phrase. It took some time, and now it is Number One !!!

Like the videos above, it is also ranking for other keyword phrases such as Malay Wedding Drummers and Malay Wedding in Singapore.

Do you have an event? Or are you an event planner? You need to get your videos on First Page of YouTube too!

How To Rank On YouTube - Malay Wedding - small
Click On Image above for Larger Image

Keyword: Petronas Twin Towers Kuala Lumpur

Rank on YouTube: Number 4

Travel sites can benefit from having their videos on First Page of YouTube. The amount of organic traffic is great for business. This is one of the many videos we do for travel website – Asia Travel Gems.

And many of them are on First Page of YouTube. We even have their playlists on the First Page!

How To Rank On YouTube - Petronas Twin Towers - small
Click On Image above for Larger Image

Keyword: The Face Suites Kuala Lumpur

Rank on YouTube: Number 2

Here’s another one for Asia Travel Gems. Number Two on YouTube. Sweet!

This time it is for a hotel. Any hotel will benefit from being on the First Page of YouTube. It is an opportunity to showcase the rooms, the facilities, cafes, restaurants, and all that a hotel has to offer.

How To Rank On YouTube - The Face Suites Kuala Lumpur - small
Click On Image above for Larger Image

Again, I have lots more videos ranked on First Page of YouTube. Will update my Portfolio soon. Watch for it!


How To Get Your Video Ranked On First Page of YouTube?

The first and most important element is Keywords!

Keywords are words that people use on search engines such as Google, Yahoo, Bing, and even YouTube to search for what they want or need. And it is critical to know what keywords people are using to search for products and services like yours.

With the right keywords, you can apply Video SEO tactics to get your video ranked on First Page of YouTube. But first, you must know how to find the right keywords. Read my article – How To Find Keywords For A Website The Right Way – for more info.

To Find Right Keywords, Use This Free Keywords Tool

After you have read that article, proceed to this other article – Get Ranked On First Page With 7 Video SEO Tips. It will provide you some tips and tactics to get your video ranked on the First Page of YouTube, just like what I achieved for my videos. The tips include keywords (of course), titles, tags, social media, video marketing, and more.


If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

How To Find Keywords For A Website The Right Way

How To Find Keywords For A Website The Right Way

How To Find Keywords For A Website The Right Way

Over the years, as I consult for businesses or when I deliver presentations at conferences, forums and seminars, I met many business owners, marketers, digital marketing specialists, and even experts from agencies who are doing their keyword research completely wrong. Some do not even know what is keyword research, the importance of it and How To Find Keywords For A Website The Right Way.

At the same time, I cannot really fault them for that. They had been led astray by a lot of the noise out there, all that bits of misinformation. Most of which hardly share the essentials of keyword research. In this post, I will share those with you.

How To Find Keywords For A Website The Correct Way - Get Ranked On 1st Page of GoogleAs a website owner, I am sure you want search engine success. You want your website to Get Ranked on First Page of Google, and other search engines such as Bing and Yahoo. If this is true for you, then it is imperative that you must understand the importance of keywords, how to do keyword research, how to find the right and high quality keywords for your website.

But first things first. Let us discuss the basics such as What Are Keywords? How to Do Keyword Research? And finally, I will share with you the THREE Key Pillars of Effective Keyword Research.

* Tip: Don’t Miss Free Keyword Tool at end of article


What Are Keywords?

So, what are keywords?

It starts with a person goes looking for a product or service such as the one your business provides. This person does not know your brand, your product, your service or anything about your business.

Then goes to Google and other search engines to find websites providing information of the product or service as well as selling them. The same person types in words to do a search; for example, How To Find Keywords For A Website The Right Way.

Search engines like Google returns pages of search results with listings. Each listing is a link to a website or web page. The words that the person enters for search are Keywords.

Why Are Keywords Important?

How To Find Keywords For A Website The Correct Way - Optimize Your Website with High Quality Keywords and Get Ranked On 1st Page of GoogleGoogle and other search engines are in the business of providing quality and relevant search results for their users. Imagine if Google or other search engines show a listing of cake stores when the user is searching for affordable and good hotels?

Very soon, users will abandon using that search engine because the results have no relevance, and no quality. So, can you see how important it is for search engines to show good search results?

On the website owner side, that is you, it is important for you to find the right keywords that reflect accurately what product or service you are providing. With high quality keywords and relevance, your website can reach 1st Page of search results such as those of Google.

Another very important point is that there has been a report by Chitika that  91.5% of users choose a business that is on the first page of search results. This means that websites on first page get more traffic that they can convert into customers, buying customers!


How to do Keyword Research?

In a very short time, I will show you how to do effective keyword research using a very powerful tool. It is the same keywords tool that I use to get my website and all my clients’ websites to first page of Google and other search engines.

It is also the same keywords tool that I use for content marketing, where content created are ranked high on search results too. And the same keywords tool can be used for your online advertising campaigns.

I will keep the process very simple. It does not need to be complicated. All you have to do is take action on what I teach you.

Deal? Are you ready?

Here we go.


The 3 Main Pillars of Effective Keyword Research

When doing keyword research, there are THREE things that I always check and make sure of. I will show you what are these THREE things that I call the 3 Main Pillars of Effective Keyword Research.

1. LOW COMPETITION

When I start with keyword research, whether for a website, blog post, online video or online advertising campaign, I focus on this metric. When a keyword is shown to have too much competition, also referred to as high competition, I will not consider using it.

The reason is that with high competition, it is harder to rank a website for those keywords. It will take longer, and most times will not even reach 1st Page. Without the online visibility of being on 1st Page, there will be no traffic. With no traffic, there will be no one visiting your website, no one to convert as a customer.

  • * Important!  –  No ranking = No Point!

The metric to look for, that reveals to you about the amount of competition, is a metric called QSR. It means Quote Search Results. This is a valuable metric, and as far as I am aware of, there is only one keywords tool that offers this piece of data efficiently.

And that is Jaaxy.

This is the same keywords tool I used to Get My Website On 1st Page of Google as well my clients’ websites too. QSR tells you the EXACT number of web pages in Google that are competing for high search ranking with those keywords. This number is your REAL Competition!

* Tip: Make sure the QSR is less than 300
(this means 300 competing pages in Google).

The lower the number of QSR, the closer to ZERO, the better. But not too close to ZERO and make sure there is traffic, which comes to my next point.

This is the First Keyword Pillar – Under 300 QSR!

2. Must Have Traffic!

In all the presentations I deliver at conferences, business forums and seminars, I always highlight that having traffic for the selected keywords is Very Important!

There is no point in choosing the keywords that have ZERO traffic. Sure you can rank high faster. Maybe even reach Page 1 of search results. But what is the point of being on 1st Page if there is no one using those keywords to search?

ZERO traffic for keywords = ZERO traffic to your website

So how much traffic is ideal?

Most people will say as high as possible. But take note, keywords with high amount of traffic usually have high competition. This means that it will be harder to rank high or on 1st Page of search results.

Again, lack of online visibility = less or no traffic = no point!

One rule of thumb I follow and use is that as long as the search term has over 50 searches per month, it is a candidate for use as keywords. Again, balance this with competition. If competition is still high for 50 or slightly over 50 searches, try to find other keywords that has better results.

Some of you will say that 50 searches is so low. That is true. But you are not going to just use one keyword phrase. For every page of content you create for your website, you can use keywords.

Each page with keywords get ranked high, and you add up the traffic of all to get substantial traffic. Also, with lower competition, these moderate traffic keywords usually are more relevant and can convert better. 

Second Keyword Pillar – Over 50 searches per month

3. Must Make Sense

There are keywords that can have high traffic and low or moderate competition. These are tempting to use. But watch for those that syntactically do not make sense. 

For example, the title of this article is How To Find Keywords For A Website The Right Way. The title makes sense because the target keywords fit naturally within the title. It also works and is natural when writing it into the main body of the article.

See this – How To Find Keywords For A Website The Right Way vs How Find Keywords Website Right Way

You can see the latter will be hard to to use in the main body text. Also, as a title it really does not make sense. 

Just as important, Google and other search engines now notice keywords and content that are natural. What this means is they give preference to text written in a natural way. Not words awkwardly forced into content just for ranking.

The reason is the content is for people. It should make sense to people. 

* Tip: Write content for people, not search engines

Third Keyword Pillar – Must Make Sense To A Human Being!


So, are you ready to try some keyword research?

Consider the topic or theme of your website. Think of keywords people will use to find products or services like what you are offering.

Type it in to the FREE Keywords Tool below.

Remember to follow the THREE Pillars of Keyword Research!

When you do, you will be super successful going forward. I can assure you of that!


If you have any questions about keyword research or how to find quality keywords to use on your website, just ask. I have 25 years of digital marketing experience, and I will be more than happy to help you out.

Best wishes,

Timotheus

GoodStuff

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - GoodStuff header

Client: GoodStuff

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - GoodStuff logo

GoodStuff is an online marketplace offering a wide range of products for the best prices.

Country: Singapore


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Project: Facebook Marketing

Challenge

Work closely with the GoodStuff team to create and run ad campaigns on Facebook and Instagram. One of the main issues was that the ads were not delivering. Also, the goal was to keep increasing sales for the ECommerce business.


Solution

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Ad Campaign for Nakamichi speakers 1We mapped out an entire year’s marketing plan and strategy for GoodStuff.

Ad Campaigns were planned throughout the year plan, and special festivals and occasions were noted especially  for relevant unique offers.

One of the ad we ran was the ad campaign to promote the Nakamichi MyMaiku Bluetooth Speaker.

It was concurrent with the Soft Launch of their website.

We worked with the Sales department on the ideal pricing that was low enough to attract interest, and yet with enough profit to not make losses.

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Instagram Ad Campaign for Nakamichi speakers 1

The ad was implemented on Facebook and Instagram platforms.

For a few days, the ads were not delivering, just as GoodStuff experienced it. After I made a couple of tweaks, it started to deliver, and reached the target audience.

Here is another ad campaign that we did for GoodStuff.

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Instagram Ad Campaign to Beat The Heat

Singapore was experiencing a heatwave at that time.

While this was not originally in the marketing plan, our team reacted to the current situation.

And we came up with a promotion for all the electrical appliances that have cooling capabilities.

As with the earlier advertisement, we came up with the header, body copy and images.

By now, we knew what was preventing the ads from delivering.

So we set up the ad with the tweaks in place, and the ad started to deliver almost immediately after it was approved by Facebook.

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Mother's Day Ad Campaign

 

For E-Commerce businesses, special events, occasions, observances and public holidays are opportunities to run contests, gain more fans and followers, and get more sales.

Mother’s Day was no exception. Here is an ad that offered a plush teddy bear for Free in exchange for likes, shares and comments.

The goal was to increase brand awareness, and favorable association with the brand.


Results

When GoodStuff ads were not delivering, we stepped in and gave it a couple of tweaks. After that, it started to deliver to the target audience. There were plenty of likes and comments. More importantly, there were clicks and conversions.

We also advised GoodStuff that brand awareness is essential, especially for a new online marketplace. They agreed, and campaigns like the Mother’s Day Giveaway was implemented. There was an increase in brand awareness as word started to get out about a new ECommerce player in town.


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus