Digital Marketing – An Introduction
Your Customers Are Searching For You Online … Can They Find You?
Traditional Marketing is not working as well as before anymore. Today, businesses must reach out to their target audience on the Internet. And to make matters worse, there are so many online platforms for people to be on, and that has resulted in increasingly fragmented consumers.
As a business, you must have a quality online presence. And this means more than just having a website. You must have a strong digital marketing strategy that encompasses a myriad of savvy digital marketing strategies. All that must work together to get your website to the 1st page of search engine results pages.
Plus, strong branding and online presence across a wide range of online assets. For example, Facebook, Google+, Twitter, Instagram, Pinterest, YouTube, and more. These are Internet sites where your target audience is hanging out, and communicating with each other.know that this is an arena where it is always evolving.
Important Statistics You Need To Know
There are over 7 billion searches done every day on the Internet. And 91.5% of people searching on Google will choose a business that is on the first page of their search results.
I have had many businesses that gave me feedback on how their sales grew in leaps and bounds after their website arrived on the first page of search engine results pages.
So What Are These Digital Marketing Strategies?
There are many. And I focus on the few important ones. One of them is SEO, which is Search Engine Optimization.
To me, SEO encompasses all the other digital marketing strategies, such as Social Media Marketing, Video Marketing, Content Marketing, Email Marketing, SEM (Search Engine Marketing), PPC (Pay Per Click), and more. When put together as a strong and smart digital marketing strategy, you will get great results.
To get you started, I have created a How To Promote A Business Online series of articles that can help you understand more about Digital Marketing, and get you started. Begin with Part One – Introduction.
Another good resource is my Blog with lots of info about Digital Marketing. Go to my Contact page to connect with me. I scour the Internet for the latest tips, tricks and trends. I update what I find on my social networks.
Also, take a look at the other sections (coming soon).