How To Rank On YouTube?

How To Rank on YouTube

How To Rank On YouTube?

In today’s post, I am going to share with you How To Rank On YouTube with your videos. I will first start with why it is important to get ranked on the First Page of Youtube?

Then I will share with you some of the videos that I have already ranked on First Page of YouTube. Just a few of the many videos that I have ranked because if I showcased them all, this will be a very long post.

Tell you what, in case there are readers interested to see all the videos that I have ranked, I will add them to my Portfolio soon. That way, after you read this post, and if you want to see more of my case studies, you can refer to them there.

The last part of this article will be about How To Get Your Video Ranked on The First Page of YouTube? If you read some of my earlier posts, you will be in for a pleasant surprise to see how it all ties in.

Will not give more details at this point as I do not want to ruin the surprise. Let’s start, shall we?


Why Is It Important to Get Ranked On First Page of YouTube?

Video is the future. I have said this often. It is the future of marketing. It was the big success story of 2016, and so far in 2017 it is still the star. And it will be for a long while.

Here we present what research has found out so far about video marketing:

  1. By 2019, video will account for 80% of all consumer Internet traffic (SmallBizTrends)
  2. 64% to 85% of consumers are likely to buy a product after watching a video about that product (Hubspot)
  3. 76% of businesses say that video provides good return on investment (wyzowl)
  4. 92 percent of mobile video viewers share videos with others (Source: RendrFx)
  5. More than 60% SMB owners and marketers plan to increase investment in video (animoto)

And why YouTube? Why is it important to get ranked on First Page of YouTube?

  1. YouTube has over a billion users, almost one-third of total internet users. (YouTube)
  2. More than 500 million hours of videos are watched on YouTube each day  (WordStream)
  3. 45% of people watch more than an hour of Facebook or YouTube videos a week. (WordStream)
  4. YouTube reports mobile video consumption rises 100% every year (Hubspot)

And that is just the tip of the iceberg. There are lots more data and statistics that prove video is now the media that people prefer to consume from the Internet.

And if that is the case, when you promote your business, your products and services using videos on YouTube, you gain higher online visibility. Also, the opportunity to convert viewers into customers.


Videos That I have Ranked On First Page of YouTube

I have ranked many videos on the First Page of YouTube. As I mentioned earlier, it will be too many to add to this article. And will result in a really long post, which I have heard from some people that they prefer shorter posts.

So here are some of the videos that I have Ranked on First Page of YouTube:

Keyword Phrase: Baby Bath Tub

Rank on YouTube: Number 3

This is an amazing achievement. For a generic keyword phrase like Baby Bath Tub, the video is ranked Number Three out of 4,050,000 videos!

You can imagine how competitive this generic keyword phrase is. Those selling Baby Bath Tubs should talk to me about doing Video SEO for them! (And not just them. Anyone selling anything online should talk to me about this.)

Additional note: This video is also ranking on First Page for many other keyword phrases like Outdoor Pond, Recycle Baby Bath Tub, and more.

How To Rank On YouTube - Baby Bath Tub - small
Click On Image above for Larger Image

Keyword Phrase: Things To Do In Changi Airport

Rank on YouTube: Number 6

This video used to rank higher. Over time, new videos took its place, and it is now steady at Number 6. It is also ranking on first page for other keyword phrases; such as Things To Do In Singapore Changi Airport.

It is fantastic when a video ranks for many different keyword phrases. This means people are finding the video with a healthy variety of keywords, and it is getting traffic from all the various keyword phrases.

How To Rank On YouTube - Things To Do In Changi Airport - small
Click On Image above for Larger Image

Keyword Phrase: Malay Wedding

Rank on YouTube: Number 1 !!!

Another video ranking well with a very competitive keyword phrase. It took some time, and now it is Number One !!!

Like the videos above, it is also ranking for other keyword phrases such as Malay Wedding Drummers and Malay Wedding in Singapore.

Do you have an event? Or are you an event planner? You need to get your videos on First Page of YouTube too!

How To Rank On YouTube - Malay Wedding - small
Click On Image above for Larger Image

Keyword: Petronas Twin Towers Kuala Lumpur

Rank on YouTube: Number 4

Travel sites can benefit from having their videos on First Page of YouTube. The amount of organic traffic is great for business. This is one of the many videos we do for travel website – Asia Travel Gems.

And many of them are on First Page of YouTube. We even have their playlists on the First Page!

How To Rank On YouTube - Petronas Twin Towers - small
Click On Image above for Larger Image

Keyword: The Face Suites Kuala Lumpur

Rank on YouTube: Number 2

Here’s another one for Asia Travel Gems. Number Two on YouTube. Sweet!

This time it is for a hotel. Any hotel will benefit from being on the First Page of YouTube. It is an opportunity to showcase the rooms, the facilities, cafes, restaurants, and all that a hotel has to offer.

How To Rank On YouTube - The Face Suites Kuala Lumpur - small
Click On Image above for Larger Image

Again, I have lots more videos ranked on First Page of YouTube. Will update my Portfolio soon. Watch for it!


How To Get Your Video Ranked On First Page of YouTube?

The first and most important element is Keywords!

Keywords are words that people use on search engines such as Google, Yahoo, Bing, and even YouTube to search for what they want or need. And it is critical to know what keywords people are using to search for products and services like yours.

With the right keywords, you can apply Video SEO tactics to get your video ranked on First Page of YouTube. But first, you must know how to find the right keywords. Read my article – How To Find Keywords For A Website The Right Way – for more info.

To Find Right Keywords, Use This Free Keywords Tool

After you have read that article, proceed to this other article – Get Ranked On First Page With 7 Video SEO Tips. It will provide you some tips and tactics to get your video ranked on the First Page of YouTube, just like what I achieved for my videos. The tips include keywords (of course), titles, tags, social media, video marketing, and more.


 

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

How To Find Keywords For A Website The Right Way

How To Find Keywords For A Website The Right Way

How To Find Keywords For A Website The Right Way

Over the years, as I consult for businesses or when I deliver presentations at conferences, forums and seminars, I met many business owners, marketers, digital marketing specialists, and even experts from agencies who are doing their keyword research completely wrong. Some do not even know what is keyword research, the importance of it and How To Find Keywords For A Website The Right Way.

At the same time, I cannot really fault them for that. They had been led astray by a lot of the noise out there, all that bits of misinformation. Most of which hardly share the essentials of keyword research. In this post, I will share those with you.

How To Find Keywords For A Website The Correct Way - Get Ranked On 1st Page of GoogleAs a website owner, I am sure you want search engine success. You want your website to Get Ranked on First Page of Google, and other search engines such as Bing and Yahoo. If this is true for you, then it is imperative that you must understand the importance of keywords, how to do keyword research, how to find the right and high quality keywords for your website.

But first things first. Let us discuss the basics such as What Are Keywords? How to Do Keyword Research? And finally, I will share with you the THREE Key Pillars of Effective Keyword Research.

* Tip: Don’t Miss Free Keyword Tool at end of article


What Are Keywords?

So, what are keywords?

It starts with a person goes looking for a product or service such as the one your business provides. This person does not know your brand, your product, your service or anything about your business.

Then goes to Google and other search engines to find websites providing information of the product or service as well as selling them. The same person types in words to do a search; for example, How To Find Keywords For A Website The Right Way.

Search engines like Google returns pages of search results with listings. Each listing is a link to a website or web page. The words that the person enters for search are Keywords.

Why Are Keywords Important?

How To Find Keywords For A Website The Correct Way - Optimize Your Website with High Quality Keywords and Get Ranked On 1st Page of GoogleGoogle and other search engines are in the business of providing quality and relevant search results for their users. Imagine if Google or other search engines show a listing of cake stores when the user is searching for affordable and good hotels?

Very soon, users will abandon using that search engine because the results have no relevance, and no quality. So, can you see how important it is for search engines to show good search results?

On the website owner side, that is you, it is important for you to find the right keywords that reflect accurately what product or service you are providing. With high quality keywords and relevance, your website can reach 1st Page of search results such as those of Google.

Another very important point is that there has been a report by Chitika that  91.5% of users choose a business that is on the first page of search results. This means that websites on first page get more traffic that they can convert into customers, buying customers!


How to do Keyword Research?

In a very short time, I will show you how to do effective keyword research using a very powerful tool. It is the same keywords tool that I use to get my website and all my clients’ websites to first page of Google and other search engines.

It is also the same keywords tool that I use for content marketing, where content created are ranked high on search results too. And the same keywords tool can be used for your online advertising campaigns.

I will keep the process very simple. It does not need to be complicated. All you have to do is take action on what I teach you.

Deal? Are you ready?

Here we go.


The 3 Main Pillars of Effective Keyword Research

When doing keyword research, there are THREE things that I always check and make sure of. I will show you what are these THREE things that I call the 3 Main Pillars of Effective Keyword Research.

1. LOW COMPETITION

When I start with keyword research, whether for a website, blog post, online video or online advertising campaign, I focus on this metric. When a keyword is shown to have too much competition, also referred to as high competition, I will not consider using it.

The reason is that with high competition, it is harder to rank a website for those keywords. It will take longer, and most times will not even reach 1st Page. Without the online visibility of being on 1st Page, there will be no traffic. With no traffic, there will be no one visiting your website, no one to convert as a customer.

  • * Important!  –  No ranking = No Point!

The metric to look for, that reveals to you about the amount of competition, is a metric called QSR. It means Quote Search Results. This is a valuable metric, and as far as I am aware of, there is only one keywords tool that offers this piece of data efficiently.

And that is Jaaxy.

This is the same keywords tool I used to Get My Website On 1st Page of Google as well my clients’ websites too. QSR tells you the EXACT number of web pages in Google that are competing for high search ranking with those keywords. This number is your REAL Competition!

* Tip: Make sure the QSR is less than 300
(this means 300 competing pages in Google).

The lower the number of QSR, the closer to ZERO, the better. But not too close to ZERO and make sure there is traffic, which comes to my next point.

This is the First Keyword Pillar – Under 300 QSR!

2. Must Have Traffic!

In all the presentations I deliver at conferences, business forums and seminars, I always highlight that having traffic for the selected keywords is Very Important!

There is no point in choosing the keywords that have ZERO traffic. Sure you can rank high faster. Maybe even reach Page 1 of search results. But what is the point of being on 1st Page if there is no one using those keywords to search?

ZERO traffic for keywords = ZERO traffic to your website

So how much traffic is ideal?

Most people will say as high as possible. But take note, keywords with high amount of traffic usually have high competition. This means that it will be harder to rank high or on 1st Page of search results.

Again, lack of online visibility = less or no traffic = no point!

One rule of thumb I follow and use is that as long as the search term has over 50 searches per month, it is a candidate for use as keywords. Again, balance this with competition. If competition is still high for 50 or slightly over 50 searches, try to find other keywords that has better results.

Some of you will say that 50 searches is so low. That is true. But you are not going to just use one keyword phrase. For every page of content you create for your website, you can use keywords.

Each page with keywords get ranked high, and you add up the traffic of all to get substantial traffic. Also, with lower competition, these moderate traffic keywords usually are more relevant and can convert better. 

Second Keyword Pillar – Over 50 searches per month

3. Must Make Sense

There are keywords that can have high traffic and low or moderate competition. These are tempting to use. But watch for those that syntactically do not make sense. 

For example, the title of this article is How To Find Keywords For A Website The Right Way. The title makes sense because the target keywords fit naturally within the title. It also works and is natural when writing it into the main body of the article.

See this – How To Find Keywords For A Website The Right Way vs How Find Keywords Website Right Way

You can see the latter will be hard to to use in the main body text. Also, as a title it really does not make sense. 

Just as important, Google and other search engines now notice keywords and content that are natural. What this means is they give preference to text written in a natural way. Not words awkwardly forced into content just for ranking.

The reason is the content is for people. It should make sense to people. 

* Tip: Write content for people, not search engines

Third Keyword Pillar – Must Make Sense To A Human Being!


So, are you ready to try some keyword research?

Consider the topic or theme of your website. Think of keywords people will use to find products or services like what you are offering.

Type it in to the FREE Keywords Tool below.

Remember to follow the THREE Pillars of Keyword Research!

When you do, you will be super successful going forward. I can assure you of that!


If you have any questions about keyword research or how to find quality keywords to use on your website, just ask. I have 25 years of digital marketing experience, and I will be more than happy to help you out.

Best wishes,

Timotheus

Get Ranked On First Page With 7 Video SEO Tips

Get Ranked On First Page With 7 Video SEO Tips

Get Ranked On First Page With 7 Video SEO Tips

What is Video SEO? What is its importance in making your Video Marketing strategy a success?

Here, we present 7 Video SEO Tips that will get you ranked on first page of YouTube, and even Google and other search engines.

Get Ranked On First Page With 7 Video SEO Tips

There are several ways of making a successful digital marketing strategy. Yearly, digital marketing trends differ on many aspects, but there are strategies that stand firm and are used effectively by many businesses, big and small.

One of these persisting and effective type of digital marketing strategy is Video Marketing. But Video Marketing alone is not enough. Video SEO needs to be done in order for it to be successful.

The effectiveness of Video SEO have slowly paved its way to be one of the most used digital marketing strategy for any business. Video SEO created opportunities for small and large companies to penetrate markets and create engaging videos that result to higher sales rate.

As easy as some companies are able to grasp the advantages of Video SEO, other companies still seem to lag on this amazing digital marketing strategy. To make things easier to understand, you must first know the difference between Video Marketing and Video SEO.

Yes, these are two different things but are still part of digital marketing. By definition, Video Marketing is the use of videos or video contents to endorse a company, product, service, brand, promotions, etc.

Video SEO on the other hand, is improving the online visibility of the video content of a company on search engine result pages by improving the video’s ranking.

Video Marketing, in other words, is the “whole” strategy, and Video SEO is part of it. Although Video SEO is part of video marketing, it plays a big part on making the strategy effective and rank better on SERPs (Search Engine Results Pages).

This is why Video SEO is not to be ignored or given little effort. Without the right amount of effort on Video SEO, the video marketing strategy of a company may find it hard to keep up with the competition.


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Why Online Video is the Future of Content Marketing?

Many businesses have taken advantage of online videos in order to reach their target audience and customers. There are many success stories of videos that have gone viral.

For example, the campaign by Volkswagen that had its trio of videos collectively viewed 155 million times. Watch one of the three videos below. This case study demonstrated the video’s inherent power of shareability.

Videos can capture the viewers’ attention because of easy consumption. The striking images, soundtrack, dialogue or voiceover and storyline appeal to the senses and engage the emotions of the audience. This can lead to them sharing the video with their friends and family.

In addition, this drives traffic to your website, they will spend more time on the website and interacting with your brand. Online videos can affirm credibility, expertise and branding that leads to higher sales conversions.

Online Videos Brings You Closer To Your Customers

Words can be good way of communicating to customers, but a picture can tell a thousand words, and a video is even better.

Get Ranked on First Page with Video SEO - Videos communicate beyond wordsArticles can be great in introducing facts, but there are instances where it can be misunderstood or may seem a little more complicated for customers. Explaining things and facts to customers may seem boring when presented in paragraph form.

Videos on the other hand can explain the information you want to convey easily without taking too much of their time. It also creates a better “human” feel to the video since customers will view it as another person talking to them and not just another advertisement.

More Engaging and Educational

Get Ranked On First Page With 7 Video SEO Tips - Videos are engaging and educationalIf you can make a customer to stop whatever he/she is doing to watch your video until the end, then you have made the content engaging. The attention span of a normal person can be very short, and not catching a customer’s attention immediately will make your brand less interesting.

Audiences seek videos that answer their questions directly and covers most, if not all, the important issues that they may have for a business, product or service. When gathering information and creating content, be sure to create videos that are engaging and educational at the same time.

Online Videos Brings Your Branding To Another Level

Introducing a product or service and making sure it stays on a person’s mind can be tricky. Without a particular thing that can interest them, customers will eventually forget your brand.

Videos can close the gap on this especially when the video clearly shows the advantage they can get from your brand compared to others. Online videos allows your brand to be recognized with the help of the information you include in the video.

Brings Higher Click Through Rates

Get Ranked On First Page With 7 Video SEO Tips - Videos encourage higher click through ratesVideos encourages most customers to check a website and eventually click on other items, contents and videos that your website offers. And making your videos shareable will enable your customers to share and let others check your site. Higher click through means higher ranking, and higher ranking means you have better video contents compared to other sites.

As your video goes viral and is spread by more people, you are able to build links without much effort. Your customers build links for you by sharing your video/s through social media, personal blogs and other sites. Anything that they feel comfortable with and they see interesting or educational will be shared, and videos are not an exemption.

Online Videos Can Encourage Sales

Videos can be very encouraging even to the point of making customers buy the products or services you bring to their table. TV commercials act almost the same as the videos you include for your digital marketing. Only this time, you can have better control the target market you want to watch your videos and you can have a competitive edge over other businesses online.


What is Video SEO?

As you can see, Video Marketing is a very important and powerful part of a digital marketing strategy. But without an exceptional Video SEO strategy, the Video Marketing has lower chances of being a success. In order to use Video SEO effectively, it is a must to know what it is first.

To put it simply, Video SEO is the use of videos containing information or description that are often searched by users of search engines. Google, the most used search engine, started to recognize Video Marketing as a SEO tool in May 2007 together with the release of their Universal Search.

Videos are ranked mostly by their descriptions and SEO keywords. The more relevant the keywords are for the video description or title, the greater the chances that the videos of a business are ranked higher.

What Are The 7 Video SEO Tips to Get Ranked On First Page?

Video SEO has been proven to play a big part on successful digital marketing strategies. And most businesses who do it right rank well on search engine result pages, allowing them to have a better chance of being successful in terms of digital marketing.

Still, there are businesses who use Video SEO as part of their Video Marketing strategies yet fail to see its effect on their progress.

But how can you utilize it successfully?

To make it easier for your company to accomplish your goals for an effective Video SEO, you should be aware of some tricks that big and small companies do. Here are seven tips you can use for your Video SEO and have your videos ranking in no time.

1.   Gain Attention Through Engaging And Spot On Titles

Titles are very important and have been part of SEO ranking for SERPs, and this includes Video SEO. As search bots are still unable to scan and rank the contents of the videos, Video SEO allows a video to rank on the topics that it is most related to.

Get Ranked On First Page With 7 Video SEO Tips - Titles are Important for Video SEO and helps to get your video found

Having titles that will be on organic searches will definitely grab a consumer’s attention and will also increase the chance of being ranked higher.

Being ranked with your choice of keywords in the title is one thing, but making it interesting for consumers is another. Although SERPs most likely will show videos with keywords most searched for by consumers, the value of the video will be judged and are mostly made viral by the consumers.

Your video will lose credibility if you use false or misleading titles. This will make your consumers start to lose interest on your site no matter how interesting your other videos are.

2.   Check On The Tags You Will Use For Your Videos

Tags play a big role in keeping any of your contents on high ranks or SERPs. Tags determine the relevance of your keywords and make your video more visible on SERPs.

To refresh your tags 101, there are four common types of tags: Specific, Compound, Generic and Misspellings. Each tags can be used but should not be abused in your Video SEO.

Use words that are either common or are currently being used often. Uncommon and extravagant words can be great on your ears, but not for your consumers. Common words still hit higher results than over the top words.

3.   Include Relevant and Most Searched Keywords

Keywords play a big part in SEO and this is true even in Video SEO. The richer and more relevant the keywords used in both the title and the description, the better chance for your video to be on top ranks of SERPs.

As mentioned above, search bots are still incapable of skimming through videos’ contents. Thus, search engines rely mostly on the keywords used in the titles and the descriptions.

Make sure you use the hit keywords as your Video SEO strategy in order to be ranked on the SERPs higher. It won’t hurt to do some research on search engines on most popular videos that comes up in the results from the keywords that you want to use.

This will help you assess the ranking that you might get should you use a keyword or two and which keywords would likely give your video a hit.

Need to Find the Right Keywords?
Take a Look at this Free Keywords Tool

4.   Live Up To Your Title

In the race to being on higher ranks for videos, having a full description that lives up to the title and the content of the video is a must. Most video contents include having a full and well-constructed content’s description as an effective Video SEO strategy.

This means having descriptions with tags and keywords that will encourage a viewer or consumer to watch the video. Take note, however that there is a limit to your Video SEO strategy that focuses on the keywords.

Yes, Video SEO may rely a good percentage on keywords, but it does not mean you need to drown your description with all the keywords that you think are great. Overuse of keywords and tags or also called “keyword stuffing” will be noticed by search engines and will eventually get banned or ranked low on SERPs. Creating descriptions with a good density of keywords must not be overlooked to make your Video SEO a success.

5.   Take It To The Media; In This Case, The Social Media

Get Ranked On First Page With 7 Video SEO Tips - Social Media is a powerful way to get your video noticed

Social media is a phenomenon that can be used for your Video SEO. Not convinced? According to a study made by pewinternet.org, in 2014 the 52% of adults who go online uses two or more social media sites. This alone will tell you the significant turn of events should you allow your videos to be shared by millions using social media.

When you include social media in your Video SEO strategy, it means you will allow consumers and viewers to share your videos. Sharing your videos mean more click through.

The higher the click through that you generate, the higher the percentage of sale. Using social media for our Video SEO strategy hits two birds in one stone: brand recognition and trust, and a generating higher sales.

6.   Encourage Visitor to Subscribe to your Video Channels

Video channels like YouTube places a lot of emphasis on user experience. Two of the most important user experience signals are subscriptions and likes.

Get Ranked On First Page With 7 Video SEO Tips - Remember to ask visitors to Subscribe to your channel

When a visitor subscribes and/or likes your video and video channel, a strong signal is sent to the video platform that your video or video channel is popular.

Increase subscriptions and likes by asking and encouraging visitors to do exactly that. You can do that at the start of the video or at the end (preferably) of your video using the call to action messages; for example the call-to-action overlays on YouTube.

7.   Mention Your Video on Other Sites

Point 5 suggested having social media links for your viewers to share your video. Conversely, you should also mention your video on other sites including social media sites. This will drive traffic to your video.

But be careful not to place your video link all over the place. This is a sure-fire way to get banned. Remember that search engines also value quality and relevant links. So mention your video at sites that are related to the information provided in your video.

Conclusion

Video SEO is an amazing tool in achieving great ranking for your business in search engine results and also allows you to see better results for your ROIs. It is a part of Video Marketing that should not be ignored or give the least attention.

These approaches may come as a challenge at first, but will definitely put your Video SEO strategies on high standards. Not only will this put your videos on high ranks, but also generate sales and better brand recognition among your competitors.

With your engaging videos added with outstanding Video SEO strategies, your Video Marketing will surpass all your other digital marketing strategies in terms of efficiency and delivering great results for your company.


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

OOJO

Client: OOJO

Digital Marketing Consultant Singapore - Portfolio - SEO - OOJO logo

OOJO is a digital marketing agency.

Country: Singapore

 


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Project: SEO (Search Engine Optimization)

Challenge

OOJO was co-founded by a few people and me. When we first started the agency, one of the goals we had was to rank the agency’s website on the First Page of Google and other search engines.

It would be very challenging because there are many agencies in Singapore. Hence, getting ranked on first page would be not easy and very competitive.


Solution

I led a team of digital marketing experts, and we commenced with Keyword Research. After some time, we decided on a keyword phrase that many people in Singapore were using to find digital marketing agencies. And that phrase was – Digital Marketing Agency in Singapore.

I assigned one of the team members to do On Page SEO and another to do Off Page SEO. Throughout the project, I taught, monitored and guided them on tactics to optimize the website.

Back then, as the CEO of OOJO, I was more experienced and knowledgeable in all digital marketing strategies. This enabled me to know what needed to be done, and how to do it. Also, to teach them tactics they never knew about.

For On Page SEO, we did the usual. For example, strategically placing the keywords in the tags and content. For Off Page SEO, the work was more extensive. We did back links, listings on directories, article submissions, constantly creating valuable content, and more.

Then of course, there are the mechanics such as submitting sitemap to Google Webmaster, creating the right commands via robot.txt, requesting for indexing, and so forth.

The entire process is very extensive. For more information about what we did, read our blog post – How We Ranked OOJO on First Page Of Google.


Results

Digital Marketing Consultant Singapore - Portfolio - SEO - Ranking OOJO on First Page of Google
Click Image for Larger Version

A lot of time and effort were invested in this project. As mentioned above, the keyword phrase we chose was very competitive. This meant that getting to first page was not easy.

My team and I managed to achieve it within 3 months!

Here is a screen shot of the search results. Click on the image to see a larger version.

Before OOJO’s website reached Page One, the business relied on offline sales and promotions. We participated in talks to create brand awareness. We spoke to family and friends, and asked them to spread the word.

After the website hit the First Page, things turned around. People were finding OOJO on search results. The agency started to receive more inquiries.

Soon after, the boost in leads resulted in increase in sales.

I have since left the agency, and am now with Coleegs. See My CV for info.


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

Expedition Agape – SEO

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Header

Client: Expedition Agape

Digital Marketing Consultant Singapore - Portfolio - SEO (Search Engine Optimization) - Expedition Agape logo

Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.

Country: Singapore

 


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Project: SEO (Search Engine Optimization)

Challenge

Expedition Agape came to us with a problem. Their website was not ranked on first page of google or any other search engines. As such, they had very little Online Visibility.

This affected them because they relied on acquiring new volunteers for their leadership program. It is a six-month program that requires travel for a couple of weeks. There were existing volunteers who could join them for every trip. But not all volunteers have that luxury. Hence, the need to constantly recruit new volunteers.

In addition, because Expedition Agape is a volunteer-driven charity, they needed to raise funds via fundraising events or corporate sponsorship. With low brand awareness and reach, this was an uphill task for them.

The challenge given was to rank the Expedition Agape website on the First Page of search engines such as Google, Yahoo and Bing thereby increasing brand awareness and driving more traffic to the website.


Solution

After extensive discussion and long meetings with the founders of Expedition Agape, we understand that while they would like an increase in brand awareness, and more volunteers, there is a need to have it in moderation.

This is because, as mentioned above, they are a volunteer-driven charity organization. Even the founders are doing it on a volunteer basis. The concern was that if there were too many inquiries, they may find it hard to cope with attending to all of them.

With that in mind, we sought for a long-tailed keyword phrase that would have sufficient traffic. Not too many so that they get overwhelmed. Just nice to get enough new blood to the organization.

We did extensive research, and found the ideal keywords for them.

Digital Marketing Consultant Singapore - Portfolio - SEO - Keyword Research for Ideal Keywords to Rank

The traffic may not look like a lot. But bear in mind that this was long-tailed keyword. Plus, it was low hanging fruit keyword. So this made the phrase an ideal candidate.

Also, studies have found that long-tailed keywords convert better. This was because people who used this term usually were very sure of what they were looking for. They were not simply browsing.

With that in mind, we started to apply On Page SEO and Off Page SEO to the Expedition Agape website.


Results

Within a month, we ranked their website on First Page of Google. Till today, they have remained on that page. Check out the keyword phrase – Charity Events in Singapore – and you will see them on that first page.

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Website Ranked on 1st Page of Google
Click Image for Full Page View

After they have reached First Page, the founders gave us feedback that they have received more inquiries that converted to new volunteers. A check on Google Analytics also discovered that more traffic was driven to their website. There was an increase by 383%.

We have achieved the increase in brand awareness as well as increasing their volunteers at a rate they are comfortable with. Even, the teenagers who needed help learned about Expedition Agape, and reached out for help.


Testimonial from Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Founder, Expedition Agape


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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

How To Promote Your Business Online - Tasks That Repeat - Part B Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

We continue the How To Promote A Business Online series with the 2nd part of the 4-parter – Tasks That Repeat. CLICK HERE if you missed the 1st Part.

Up to speed on this series? Continue reading, my friend.


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Social Media and Social Networking

“Investment in Social Media Will Become a Necessity, Not a Luxury” – Forbes, 2013

The above was reported by Forbes in 2013, and since then this has proven true. The report said that social media will evolve from ‘should have’ to ‘must have’.

How To Promote Your Business Online - Tasks That Repeat - Social Media MarketingAlready, businesses are realizing that they need to integrate their social media efforts with their overall marketing strategy. Many businesses are seeing the impact of social media in terms of lead generation, referral traffic and increase in revenue.

The benefits of social media are many, and they include the following:

  • Create strong branding
  • Increase brand exposure and brand awareness
  • Improves social signals (which is a factor in search ranking algorithm)
  • Enhances buzz marketing; also known as word-of-mouth advertising
  • Increase customer loyalty and trust
  • Improve audience reach and influence

Of all the social media networks currently available, you should definitely be on Facebook, Google+, Instagram and Twitter at the very least. These social networks are very important digital marketing tools that can help businesses create a strong online presence.

However, to achieve that you need to post updates on each social network regularly. Some believe posts must be done daily. That is all right as it doesn’t hurt the brand, unless you are posting irrelevant topics.

For me, I believe in quality postings. And I find that, while it is all right to post daily initially, in time it is more efficient to post during times when most of your fans or followers are online. After all, it is best to fish in the area where and when there are most fishes, right?

After some time, after studying data analytics and insights, you may discover How To Promote Your Business Online - Tasks That Repeat - Analytics can help improve your digital marketing strategythat these optimum times could be just 3 to 4 times a week, these would be specific days and timings when a majority of your fans and followers are online, and watching your Facebook Page, Google+, Instagram or Twitter accounts.

Even then, it takes a lot of time and effort just to do research and find interesting and relevant topics to post. After all, you don’t just always post about your products and services. While people who are your fans and followers are interested in your products and services, they are also interested in news and information related to the field and industry your products and services are within.

And to gather a constant flow of such news and services, besides just information about your products and services, can be daunting. Don’t forget you need to do copywriting.

Don’t just share an online article without adding your own thoughts to it. Social media is about engaging people. You need to write copy that is interesting and engages your fans and followers. Especially when you want them to take action and lead them to your website or make a purchase.

How To Promote Your Business Online - Tasks That Repeat - Photos and videos brighten up a blog post, makes it more interesting, easier to consumeAlso, not all photos look great. So you will need to know a bit of digital imaging to make photos look good enough to capture your audience’s attention.

Remember, your posts will be on your fans and followers’ newsfeed. You need to catch their attention amongst all other postings on their newsfeed. And surveys have found that posts with photos or videos definitely capture people’s attention.

I know all this can be intimidating. Especially for those who are short on time and resources, or who isn’t a fan of social networking. But if you want your digital marketing strategy to be successful, you need to be on social media, and be regularly active on the aforementioned networks. An alternative is to outsource to a digital marketing expert or firm, which is a good idea as you can leverage on their expertise.

When building your social networks, be sure to also engage with your fans and followers. They will interact with you, and leave comments. Be sure to reply to their comments. Even if there are negative comments, do reply.

Take this opportunity to clarify points, convert people to customers, and build good PR and brand that will give a good impression to the public as well as your existing customers. You have an opportunity to build and develop a relationship that is becoming increasingly important to people when deciding who they choose to do business with.

There is another aspect of social media that many businesses often overlook. You can befriend other businesses that are complementary to yours. One of the advantages is that when you like or comment on a post on their social accounts, their fans and followers get to see it. This way, you have just increased brand exposure and awareness to another group of potential new customers.

Besides Facebook, Google+, Instagram and Twitter, here are a few more social media sites that you might like to consider:

  • Pinterest
  • YouTube
  • LinkedIn
  • Social Bookmarking Sites

Blogging

Many business websites have jumped on the blogging bandwagon. This is because they have realized that it is one of the most effective ways to get to the top of search engine results for chosen keywords.

Google and other search engines love such applications. They visit blogs often How to Promote Your Business Online? - Blogging is an essential part of promoting your business online. It is one of the Tasks That Repeatsto re-index the content found there.

Do consider having a blog on your business website. Blog regularly, and your site will get increasingly better results in search engines.

Blogging is one of the repeated tasks that does take up a lot of time, effort and resources. Yet, it is easier and faster to produce compared to articles and press releases. Blogs can be shorter than an article, and has fewer guidelines than a press release.

Do take note that you should apply SEO techniques for maximum effectiveness.

For example, you should focus on keywords, especially long-tail keywords. At the same time, be careful not to stuff keywords into the text. There should be a natural flow to the style of writing.

Also, write in a way that people will enjoy reading your blog, and will want to keep coming back to it. The best is when they like it so much that they subscribe to your RSS feed.

Here are some tips for blogging:

* Most Important Tip: Use keywords in the title, and in one or two paragraphs within the blog.

Keep your blog posts within 800 – 2,000 words

Of course, do not be too restricted by this tip. Write naturally, and let the length be how much it should be. This tip is just a guide.

Add Graphics, Photos and Videos when possible.

These days, people don’t like to read anything with too much text. They only do so when they are really interested, and wish to get more details.

Also, studies have discovered that people prefer blogs, articles and postings with photos, graphic images or videos. It attracts them to the blog, article or posting.

It is a break from the amount of text. It is interesting. A picture tells a thousand words. Plus, it encourages them to dive deeper and continue reading.

Schedule Posts Regularly.

Scheduling a post is very subjective. It all depends on the industry you are in. At the same time, it is ideal for your blog to have a new post on a regular basis.

Start with releasing a new post every 3 days. Monitor the response. Then try to post more often, and see if this schedule attracts more people.

Relevance

Your blog should be relevant to the latest news, happenings and events in the world. Especially if you are in an industry that follows trends, do keep up with it, and keep your blog trendy.

* Tip: Here is a Do Not. Don’t use your blog to rant about something. It is not your anger management tool or punching bag. Keep it professional. Keep it informative.

There are ways to draw and increase traffic to your business website using blogs. You can create more back links when you submit your offsite blog posts to social networking and social news sharing sites.


The Importance of Blog Comments

Your blog offers an opportunity to interact with your customers, and people interested in your product and/or service. Those who make comments are likely to be existing customers or potential customers.

How To Promote Your Business Online - Tasks That Repeat - Engage your customers when they give feedback via comments. Be professional - positive, polite, pleasant.Remember this is your business blog. Keep your responses professional, polite and friendly.

You must always answer all valid questions, reply to comments, and even respond to complaints. The way you handle negative comments and complaints speaks volumes to all watching and following your blog.

First thing to note – do not delete negative comments or complaints. They are also feedback from your customers, and you can learn a lot from these negative comments and complaints, which is very valuable. Your next big product or service could be waiting to be discovered in the feedback.

When people share with you the little things that bother them most about your product and/or service, or what they would like as an ideal addition to it, you are receiving free advice on how to create a new and improved version of your product and/or service, or invent a totally new one. This interaction allows you to garner valuable knowledge that can help your business grow.

Get active on other blogs, too. Comment on blogs that are related to your field, and leave your business website address to create more valuable back links.

But be careful.

There is a thin line here. Do not callously just make a comment in order to advertise for your business. It is frowned upon, and may even be deleted eventually. Write relevant and helpful comments. Leave your business website URL only in spaces provided.


Video Marketing

We live in a culture that grew up watching television shows. It has become a natural thing to do. We watch TV when we awake, we watch it when we come home from school or work, and we watch it on weekends.

It is no surprise that as the Internet bandwidth get wider, and video gets higher in resolution, watching videos on the Internet is gaining popularity. More and more people prefer to watch a video to get information rather than reading for it.

How to Promote Your Business Online? - Video Marketing is the Future

Hence, Video Marketing is the next wave in digital marketing.

It is an ideal method to get a message across to a large audience. More importantly, it is very cost effective, more so than advertising on print or TV. Plus, mass media often has a lot of wastage. Video Marketing can be a form of targeted marketing.

There are a wide variety of options when creating your video. One of which is to educate through the use of slides. It is just like a live presentation. The information is displayed like a slideshow while a narrator explains in further details.

As explained in the Blogging chapter, make good use of graphics and photos to give your video a great visual effect. Sometimes, sound effects and music can add that extra touch to your video, making it entertaining while being informative.

Another option is to use an actual video clip or edit video clips into an entire video. You may also consider combining the use of slides with video clips, too.
Video Marketing is very powerful. It allows you to:

  • Provide Information About Your Products and/or Services.
  • Give Instructions on How to Use Your Products.
  • Deal with Questions.
  • Share Expert Articles.
  • Do Demonstrations.
  • Offer Solutions to Common Problems.
  • Show Amazing ‘Before’ and ‘After’ Results.
  • Conduct Webinars.
  • Share Testimonials.
  • Show Company Overviews.
  • Give a Tour of Your Facilities.
  • Present the Owner of the Company in an Interview.

There are many more uses for video marketing. More importantly, it can meet a variety of marketing needs, such as:

  • Branding.
  • Public Relations.
  • Building Trust.
  • Use it to inform and/or educate people.
  • Use it to grab the attention of visitors, and have them explore your business website further.
  • A lot of people are busy, and always on the go. Hence, they have very little time to read mass amounts of text. They would rather watch a short video.
  • Use it offsite to grab searchers and redirect them to your business website or call your phone.
  • Use it to get rankings for multiple keywords.
  • Use it to spice up external landing pages, and Web 2.0 digital properties.

It is not that complicated to create quality video. But it does require a lot of time, and some knowledge. Do consider a video production company, or have your digital marketing firm add this as part of your digital marketing strategy. This way, you can save time and focus on your business while leveraging on their expertise.


We’ve come to the end of the 2nd Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series.

Here are the other parts:

  1. Tasks That Repeat: 1st of 4-parter
  2. Tasks That Repeat: 3rd of 4-parter
  3. Tasks That Repeat: 4th of 4-parter

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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes,

Timotheus

Get Your Website Ranked First Page On Google – Just Like Mine

Get Your Website Ranked First Page on Google

Get Your Website Ranked First Page On Google – Just Like Mine

My website, this website – timotheuslee.com – has reached Page One on Google and other search engines. Wouldn’t you like to Get Your Website Ranked First Page on Google and other search engines too?

This is not the first website that I ranked on 1st Page of search engines. In the past I ranked for other clients’ sites and my digital marketing agency – OOJO – which is still ranking on 1st page for many keywords. For example, I managed to get OOJO on First Page of Google, and till today, they are still on that much sought after position. Speaking of positions, in fact, OOJO now ranks for multiple keywords and many are not only on the first page, they are also ranking at number one.

So what happens after your website achieves 1st Page? How will it benefit your business? What will this coveted space mean for your brand? This will all be discussed further down the article.

But before that, let me show you some of the screen shots of the winning ranking position my website has gained.

Get Your Website Ranked First Page on Google and be a Winner!


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Rank on First Page on Google

Here is a screen shot of getting Ranked on First Page on Google. The screen shot was taken on 18 July 2017.

Get Your Website Ranked First Page on Google - thumbnail
Click on image for larger view

I will be honest with you. It took eight months for my website to reach first page on Google. On Yahoo and Bing, it was a little faster. It took only three months.

It would have been faster on Google, but I was busy with training, delivering talks at seminars and conferences as well as doing digital marketing projects for clients. Despite a very heavy work schedule, I did manage to spend as much free time as I can doing SEO for my website. So, achieving first page in eight months is quite good, don’t you agree?

A lot of effort was put into getting this website to the 1st page. There was, of course, On Page SEO, which includes title tags, headers and more.

And of course, let us not forget Off Page SEO that included Social Media Marketing to create Social Signals, back links from directory listings and other sites, and many other Off Page tactics.

Not to forget the important strategy to keep creating content. Google and other search engines love fresh content. And this post is just another fresh content for them to relish.

In case you prefer not to click on the above image to see a larger version of the screen shot, here is a close up of the top of it. I grabbed this portion of the screen shot to show that the search engine is Google, and also to show the keyword phrase I have competed and ranked for.

Get Your Website Ranked First Page on Google - Search Results Page Close Up on Google logo

Below is another grab of the lower part of the screen shot to highlight that my website is really listed on the first page.

Get Your Website Ranked First Page on Google - Close Up to Ranking on First Page


Totally Worth The Journey

I started doing SEO (Search Engine Optimization) on this website in November 2016. As with any website that I am working on, I started with Keyword Research. And chose the best keyword phrase that has good amount of traffic and medium competition. This is the same that I will do for all my clients.

After selection of the keyword phrase, next was On Page SEO. Careful placement of the keywords at the right places, in the right amounts was required. We do not want to be doing Keyword Stuffing, right?

* Tip: Do not do Keyword Stuffing; i.e. excessively placing your keywords all over any page on your website or the entire website. Google will penalize!

Next was Off Page SEO that took a longer time. As mentioned above, one of the tactics was to get back links. One way was to find relevant directories and get listed on them.

* Tip: Directories must be RELEVANT. For example, my website is about Digital Marketing. I get this website listed on either marketing or digital marketing sub categories of directories.

Back links, in itself, is quite extensive. It is not just about getting listed on directories. There are many ways to get back links. For example, guest blogging on other sites and getting a back link from that, participating in forums and crediting your participation with a back link, and many more.

* Tip: Always remember that wherever you place your back link, it must be Relevant to your website’s main topic.

Then there is Social Media where you can generate Social Signals that will indicate to the search bots that your website or brand is relevant and popular. Plus many more other Off Page SEO strategies.

There are a lot more Off Page strategies, and it would take a whole article or many articles to write about them all. I have written some on my blog. And will write and share more. So do remember to subscribe to my newsletter to get updates.


Rewards of Ranking on First Page

Throughout this website, especially on topics about SEO and Online Visibility, I would reiterate the many Rewards of Ranking on First Page. For one, there will definitely be an increase in traffic. A live example here is my website reaching the first page, and the traffic has grown significantly, and is still growing.

When there is higher traffic to your website, it means more people are finding your website and visiting it. This is an opportunity to get them to leave behind a contact, usually an email address.

As you collect more email addresses, you are growing your list of subscribers. This list is very valuable. Take time to nurture your followers. And eventually, you can convert them to customers. This means increase in sales.

Isn’t that great? This is what your business needs to get more revenue.


Rank First Page on Bing

According to a report on April 2017 by Smart Insights, Google now has 77.43% of the search engine market share.

That’s huge, right?

But let us not forget the other search engines that are taking the rest of the 22.57% search engine market share. The percentage might not seem like a lot. But do not forget that the market share is in the billions.

That same insights reported that there were 6,586,013,574 searches a day worldwide! For that month, Bing had 873,964,000 searches per day. And Yahoo had 536,101,505 searches per day.

To me, seems silly to ignore that huge number of searches. After all, a visitor is a visitor, a lead is a lead. And each can be converted to be a customer.

As such, I don’t ignore the other search engines. And here is a screen shot of my website getting ranked on first page of Bing.

Rank First Page Bing
Click on image for larger view of result page

First Page on Yahoo

As mentioned above, Yahoo too has a substantial amount of searches. So do get your website ranked on first page there too. Here is a screen shot of my website ranked on first page of Yahoo.

First Page Yahoo
Click on image for larger view of result page

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We have come to the end of this sort of ‘press release’. To all my friends, fans and followers who congratulated me when timotheuslee.com reached first page of Google – My heartfelt thanks!

If you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out. Or if you simply wish to connect and leave a comment, it will be most welcome. I would love to hear from you.

Do remember to subscribe to my newsletter.

Best wishes,

Timotheus

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-A

How To Promote A Business Online - Start With One Time Tasks

How To Promote A Business Online? – Start With One-Time Tasks – Part Six-A

Now that you have created your Simple Digital Marketing Plan, the entire project may seem rather daunting. Do not feel overwhelmed. There is a way to approach this that will make you feel at ease.

Take a good look at the list of digital marketing tasks. Many of the items on that list are important and can make a difference to your digital marketing strategy. Some are ongoing tasks, and some are just one-time tasks.

Start with these one-time tasks:

1.   Identify and find your ideal customers.

2.   Do detailed keyword research.

3.   Do onsite Search Engine Optimization updates.

4.   Add a lead capture system to your business website.

5.   Complete personal branding changes.


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These tasks are the foundation of your digital marketing plan. They are essential for increasing your online presence. Without them, many of your other digital marketing strategies may fail.

Similarly, they must work together with your other digital marketing strategies. If you only do these tasks, there is no guarantee your business website will rise to the top of search results, or even on the first page of it.

So it is very important for you to take note that you cannot simply do only these one-time tasks, and then stop. You need to do the other tasks, too. To help you and to make sure you do that, set yourself a deadline for the completion of these tasks. Then once all have been completed, move on to the other digital marketing tasks.

How To Promote A Business Online - Start With Finding Your Target Audience


Identify And Find Your Ideal Customers

In the previous chapter, Your Simple Digital Marketing Plan, we discussed about this. All you have to do is to sit down, and think of who your target audience is. Consider the following:

    • Who uses your product or service?
    • What need do they fulfill when they purchase your product or service?
    • What is the motivation to buy? For example, are you adding pleasure or removing pain?
    • Who is the decision maker that says the final yes or no to the purchase of your product or service?
    • What is their gender?
    • What is their income?
    • What is their occupation?
    • Where are they located?
    • When do they buy your product or service?
    • What other interests do they have?
    • Do they have any concerns about products and services like yours?
    • Why should they buy from you rather than your competitor?
    • How do they like to be communicate with?

These are just some examples of questions that can help you identify and find your ideal customers. Feel free to add more questions that can help you achieve that.

How To Promote A Business Online - Start With Doing Detailed Keyword Research


Doing Detailed Keyword Research

Carrying out detailed keyword research goes hand in hand with identifying and finding your ideal customers. After discovering who your ideal customers are, you need to find them, lead them to your business website, and successfully convert them into actual paying clients.

Remember, they are prospects until they buy your product and/or service. Then they become your actual customer.

Detailed keyword research is typically a one-time task that should be done at the beginning of your digital marketing campaign. I say ‘typically’ because there are sites that require ongoing keyword research. For example, an ECommerce site that is always adding new products will require keyword research for every new product.

But for most, this can be a one-time task. My advice is to delegate this to a keyword research specialist for they are very good at this job, and can yield extremely effective results.


The Necessity of Keyword Research

In the past, you may have been stumbling around in the dark, wondering what your potential clients are searching for and what words and phrases they use in search when they look for similar products and/or services like what you have to offer. Keyword research is like turning on the light.

When you do keyword research, you will no longer guess, but you will know exactly what words and phrases people use when they look for products and/or services like your products and/or services.

Fortunately, this is a task that needs to be done once. It is repeated only when you have a new line of products or services to offer, or when you open a new division of your company. You get the gist, basically when your products and/or services are affected by changes.

To find out what are the keywords that people use to find products, services or businesses in your field, you need to ask yourself the following questions:

How Will People Search For You?

Ask yourself these questions:

    • What types of phrasing do you think your potential customers will use when searching for you?
    • Will they look for an occupation, a type of business, an industry, a type of solution, or perhaps even a product or service type?
    • Will they use geographic modifiers such as a city, a country, or even a region? What about motivation?

Some people are motivated by certain factors to search for a particular product or service, and it can come through in their search by using specific words such as ’24 hour’.

Here are some examples for your three considerations:

Specific person:

“Plumber”, “plumbing contractor”, etc.

Geographic modifiers:

“plumber Singapore”, “plumber Kowloon”, “plumber Budapest”, etc.

Motivation levels:

“emergency plumber Taipei”, “24 hour plumber”, etc.

A keyword research tool can be very useful, and you should employ it as a critical part of your keyword research. There are many such tools available in the market.

There is a free tool that is of great help as it can also generate keyword ideas for you as well as synonyms is Google’s Keyword Tool. It also cross references your keywords with geographic modifiers. This becomes very useful and effective in getting your business website ranked for strong keywords.

Alternatively, consider hiring a digital marketing firm to do it all for you. Besides building a list of long-tail keywords, your digital marketing expert can help you find out which specific keywords are most valuable. Plus, they can also gather intelligence on keywords that your competitors are using.


Document Data for Future Use

It is always good to keep records of everything you do. Archiving allows you access to past efforts or even use data for current or future projects. This is why it is wise to keep a tab on all the keywords that you discover. Also, it will reduce the need to repeat any keyword search.

The keywords will become very valuable to you. They can be used in every aspect of your digital marketing. This research that is done one-time and in the beginning, about your ideal client and what he or she searches, will be used in all your online content. You can use the keywords for the following:

    • Search Engine Optimization
    • Social Media
    • Ads
    • Videos
    • Audios
    • Articles
    • Blogs
    • Press Releases
    • Tags

Use a couple or more keywords from your keyword list every month. Just by simply adding one or more traffic methods to your existing traffic generating strategies can produce significant results.

How To Promote A Business Online - Start With Doing On Page SEO


Do Onsite Search Engine Optimization Updates

This is a one-time activity that will that will transform your business website significantly. Your site will be changed from its current state to a search engine-optimized version that will be very attractive to web crawlers.

It is a very important step that gets your business website ranked as high as possible in search engine results. Many website owners are not aware that while some features on a website may look aesthetically pleasing, they may not be appealing to a search engine. In fact, some of these fancy programming can be detrimental as they can produce negative results from search engines.


Analyze What You Have

First of all, you must analyze your current business website. Check the following items:

    • The look and feel of your business website; for example does it reflect the type of industry your business is in?
    • Is it attractive to your target audience? Etc.
    • Is your business website optimized for visitors?
    • Is your business website optimized for search engines?
    • Does your site work for multiple browsers?

These days, more and more people surf the Internet on their mobile phones. The small screen on a mobile phone does present some problems with viewing the content of a website. To meet this need, many websites are now done with responsive web design.

This is a form of design that provides optimal viewing experience for the user. Websites with responsive web design adapts the layout according to the device used. As such, here is one more item for your checklist:

Is your website with responsive web design?


Critical Components of a Good Website

Over the years, when we did audits of many a website, we did discover many critical components missing. It is quite disappointing to find some web creators not providing their best for their clients, or perhaps they too are not aware of these critical components. Nevertheless, do know that these components are essential for the success of your business website.

They will make your business website appealing not only to visitors but also search engines. Go through this list and make sure all are in place. If not, include them immediately for the best results.

Easy Navigation

A website that is easy to use will encourage your visitor to stay a little longer and explore the site. Keep the navigation straightforward; for example, clear menu options that are always displayed at the same location on every web page.

Vital Information ‘Above The Fold’

Not everyone will bother to scroll down, go to a next page, or click on a link to another page unless you made it so enticing for them to from the home page. So it is best to place all the important information on the home page for the visitor.

All Links Working

It is frustrating to visitors and search engines when a link is broken. Make sure all links are working well at all times.

Home Page, Products Page, Services Page, Testimonials, About Page and Contact Form

Do ensure that, at the very least, all these pages exist on your business website, and filled with useful and timely content.

Lead Visitors Through The Site

Once you captured your visitor’s attention, lead them to where you want them to go on your site. Do this in order to eventually have them make a purchase.

Specific Instructions

Be specific with any instructions on any page on your business website.

Multiple Calls To Action

Encourage your visitors to take action throughout your site. Of course, do it elegantly. Don’t be loud, or scream at your audience, or be tacky. Use motivating words like ‘Call now’, ‘Buy now’, etc.

Pictures Used Correctly

Pictures should match the content. Better if it provides explanation of the content. After all, a picture tells a thousand words. Using pictures correctly includes proper sizing of pictures as well as captions for it.

Non-Distracting Design

The design should not distract the visitor from the content, unless the design is the content. For example, do not use animated background that is too distracting. Also, keep the fonts simple and standard. Do not use funny looking fonts, try to avoid italics, and preferably do not underline any text.

Dark Text On A Light Background

Studies have found that people find it easy to read when the text is dark and the background is of a light color. Keep that in mind, and make it standard on your business website.

Multiple Ways To Contact

A contact number and/or email address should be available on every page, discreetly and elegantly positioned at the same area. This makes it easy for the visitor should he or she decides to contact you.

Trust Factors

Your business website is the best place to showcase your trust certificates and awards. If possible, find a way to highlight this on your home page. If not, have at least a link to web page that features these.

Testimonials

Nowadays, testimonials are displayed on the home page, especially websites with responsive web design. Some even make the testimonials displayed using a slideshow. Testimonials are a great way to build trust for your brand. When visitors see what others have to say about your brand, they feel confident to do business with you.

Personal Branding

As discussed in Your Simple Digital Marketing Plan chapter, a strong brand is a valuable asset. Besides a logo and a slogan, there are many other elements that make up your brand.

For example, in your About Us section of your website, pictures of you, the management, and your staff communicates who you are, as a brand, to your audience. Other forms of communicating your brand include branding vehicles, online videos, audios, social media, and many more.

Optimization for Keywords

I have said it before, and I will say it again for I believe repetition to be a good learning style. You must take the time and effort to do keyword research. This is so that your keywords are optimized properly.

Using good keywords is a huge plus for search engines. For example, one way of using your keywords is to have them in your business website with title tags, meta tags, the URL, the headers and description of a web page.

Also, ensure that all the text on your business website is search engine-optimized with strategic use of keywords. At the same time, beware of duplicate content. This can have detrimental effect on search results of your website.

Relevancy

Search engines love it when websites contain content that has relevance to the main subject of the website. You can create relevancy by starting broad, and then drilling down within themes. Tip: Always optimize for one keyword per page. Don’t do it for multiple keywords per page.

Lastly, Avoid Flash and Frames

These do not add any value to your business website, especially when optimizing for search engines.

By now, with the implementation of the above critical components, your business website should naturally move closer to the top of search engine results.

But a word of caution here. Do not just rely on this alone.

You need to also implement the other tasks in your digital marketing plan; for example, maintaining a blog, regular updates on social networks, implementing other Web 2.0 applications, submitting articles with links back to your site in order to increase traffic, building quality one-way links, etc.


There are two more one-time tasks to discuss, and it will be in the second part of this article. It is in two parts because having all the information in one part is too long, and I have had feedback that it is too much to read at one go.

Continue reading – How To Promote A Business Online? – Start With One-Time Tasks – Part Six-B


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If you have ANY questions about this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to all!

Timotheus

How To Promote A Business Online? – 6 Things You Should Be Doing – Part Two

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two

How To Promote A Business Online? Part Two

6 Things You Should Be Doing

Over the 26 years that I have been doing Digital Marketing, I have met business owners who simply set up a website, did nothing to promote their business online, and just hope for the best.

Then there are those who think they know how to promote a business online. So they create a website and set up a few social network accounts. Unfortunately, this group thinks that posting on their social media once in a blue moon is good enough for people to find them.

Of course, there are those who have an inkling what Digital Marketing is all about. But they only use a select few techniques to drive traffic to their site.

Which of these types of business owners are you?


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At the same time, I must say that I totally empathize with all types of business owners. The reason is they are not in the business of marketing – whether online or offline. So it is not reasonable to expect them to know much about it or be an expert at it. As a business owner, it is understandable that as you are focusing more on your core duties and responsibilities to run and grow your business. And leave the marketing to the experts like me. Still, it is worthwhile to know at least what online marketing is all about. So it is good you are reading and learning more about it now.

There are times when you will find that many internet marketing efforts require some testing to find out what works and what does not work. For example, Facebook Ads with hard selling copy may work for a certain target audience, but may not for another. All that testing will take up a lot of your time and effort.

The good news is – with this series – How to Promote A Business Online? (start reading from part one if you have not done so) – you are given an enormous advantage. From a wide variety of tried and tested internet marketing methods, I have narrowed it down to a few for you to start. These are ideal for you to see real results in your sales.

Here, I present 6 Things That You Should Be Doing to enhance your digital marketing efforts. Not many know of all these 6 tried and tested marketing methods. And everyone and every business should be doing them. So when you do apply all six of them, you can produce some serious results.

And – drum roll – here they are:

1.   SEO (Search Engine Optimization)

2.   Social Media

3.   Blogs

4.   Online Videos

5.   Build a List

6.   Free Reports


1.    Basic SEO (Search Engine Optimization)

Did you spend a lot of money for your business website to be created?

Whether you did spent a lot, not so much or very little, the more important question is – did you spend enough or at all for your website to be search engine optimized?

If your website is not search engine optimized, it will never get ranked high in the search results. The effect of this is nobody will know the existence of your business website, your business and your brand.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - SEO - Search Engine Optimization
SEO – Search Engine Optimization

SEO is an important digital marketing tool to promote your businesses online. More and more people are becoming aware of this, and are doing it for their websites, whether by themselves or hiring professionals to help.

So how does SEO help to promote your business online?.

Search engines use an Internet bot, often called a spider, to collect information on the World Wide Web, and build lists. This includes strategic use of keywords, backlinks, and more.

When your website does not have any strategic use of keywords, plus a significant number of links to your site, and many other SEO elements, your website will have a hard time achieving ranking on the first page of search results. Without online visibility, it will be virtually impossible for people to learn about your business through online means.

Important Tip for SEO!

Do not use sluggish elements like Flash.

For years, I have highly recommended to many clients to not have Flash on their website, especially the home page. While it can look impressive, websites with Flash do not get indexed properly by search engines. The simple truth is that search bots cannot read Flash content.

Nowadays, having Flash can even hurt your search rankings as search engines have begun blacklisting such sites. They regard these websites as deceptive, having no keywords, and no content.


2.   Social Media

Today, for every business, Social Media is a must have.

In 2013, Jayson DeMers reported on Forbes that:

“Investment in Social Media Will Become a Necessity, Not a Luxury”

Today, those prophetic words have proven to be true. Social Media is a priority for your business, and complements as well as augments your SEO efforts. It will improve your website’s search rankings and allow your business to be found.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Social Media
Social Media

As part of your marketing and PR (public relations) mix, it will help your business to increase brand exposure and enhance brand awareness. This makes it a great tool to establish a stronger brand for your business.

You can use social media to build a community of people interested in your products and services. It is an excellent tool to share your expertise and knowledge on your products and services as well as interact and receive valuable customer feedback.

All business owners know that marketplace insight is very valuable. With social media, you can get this valuable information direct from the source. Never before has businesses had such access that can help improve and grow the business.

Social media has many other benefits. It can also be used to drive traffic to your website, generate leads, and boost sales by converting loyal fans to customers.


3.   Blogs

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Bloggiing
Blogging

Important Tip for SEO!

Search engines Love new and fresh content!

Blogging is one way of keeping content fresh on your website. This will enhance your chances of being at the top of search engines. Also, you can blog such that your content has all the right long-tailed keywords.

In addition, when you blog posts that are interesting and captures the attention of people, you can build a following. This following is immediately your potential customers ready and ripe for you to market your products and services to.

After all, when they follow you, it means they have an interest in what you are offering to them. Again, just like social media, they can be a valuable source of feedback and marketplace insight.


4.   Online Video

Online videos are the next wave in content marketing.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Online Video
Online Video

You can create a simple video using text slides, and do a voiceover with or without background music. Or a video presenting your products and services. The content for video is virtually limitless.

And the best part is that more and more people love watching videos rather than read a lot of text. Hence, you now have another hot digital marketing vehicle to reach numerous customers and prospects. For maximum effectiveness, just be sure to place the online video where people can find it; e.g. social media, your website, YouTube, etc.


5.   Build A List 

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Build Your List
Build Your List

One of the goals of your online marketing plan should be to build an email list. It is a database of people who opt in; that is they consent to receiving emails from you about your products and services.

To capture such data and increase your email list, you need an autoresponder. This is an indispensable tool for all businesses. It saves time for you because it is there on a page of your website, twenty four hours a day, seven days a week, ready to accept input from people who wish to sign up and receive emails from you.

It is a set of standardized letters that are set up once, and the necessary contact with each new individual who opts into your email list is taken care of automatically. Hence, it is actually very good for lead nurturing that is absolutely essential in demand marketing.


6.   Free Reports

Everyone loves free stuff, especially when there is some valuable information available that is pertinent to their interests. When you offer free reports on a particular area of interest to your potential customers, you will firstly establish yourself as an expert in that particular field.

How to Promote Your Business Online? - 6 Things You Should Be Doing - Part Two - Free Stuff
Free Stuff

Of course, first you need to create reports that are of value to others because they offer useful information. When you have that, you can offer them on your website. Get people to provide their name and email address (at the very least) in exchange for a free report. As you can guess by now, this is another way to build your email list.

 

 


Conclusion

When you apply the above 6 Things You Should Be Doing, you will find that your website will be placed higher in search engine results ranking.

As a result, more and more people will be able to find you on the Internet, and connect and engage with you. You will now have more opportunities to communicate with them, and convert them into customers.

I am sure you noticed that this is just an overview of the 6 Things You Should be Doing. There will be more details in future blog posts. Do sign up for my newsletter to be updated. Or Connect With Me on Social Media where I will post updates, too.

Click this link if you missed Part One – How To Promote A Business Online – Introduction. If you had already read Part One, continue the series to Part Three – How To Promote A Business Online – Online Local Domination.


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If you have ANY questions about this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to all!

Timotheus

How To Promote A Business Online? – Introduction – Part One

How To Promote A Business Online? A series of articles that will help business owners (or anyone with a website) to learn what are the essential strategies to help create awareness of your brand, to have high online visibility for your website and brand

How To Promote A Business Online? Part One

Your Customers Are Searching For You Online … Can They Find You?

Are you a local business owner? Or a business targeting a specific region?

Over the past few years, have you noticed a drop in demand for your products or services?

Or perhaps you are a new business, and sales has been really slow or not at all?

In my years of experience, I have met many businesses that were facing one of the above two situations. Of course, there were many other situations a business could be facing. Some businesses could be doing well and yearn to do better but do not know how to achieve that growth.

Whichever one of these situations that you are in, this series – How To Promote A Business Online – is for you. You will learn ways to increase brand exposure, Enhance Brand Awareness, draw traffic to your website, engage with people who are interested in what you are selling, and tactics to heighten the chances of converting prospects into customers.

To help you achieve all that, I will share with you the following:

Before all that, I will share with you why traditional marketing doesn’t work anymore, and why it is imperative that you start marketing online.


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Traditional Marketing Is Not Working Anymore

The Internet revolution is well under way, and the way to reach and communicate with your target audience must change. Today, your target audience that you seek has become increasingly fragmented due to new technologies that allow them to experience media in myriad platforms.

The fact of the matter is that traditional media such as television, radio, magazines, and newspapers are well on their way to the fate of the dinosaurs. Advertising on traditional media to reach your market may work in the past, but it is no longer as effective as before, and will not bring in business as expected. This is particularly true for print media that many people do not pay attention to anymore.

Businesses that are still using such outdated forms of advertising are throwing away many thousands in expenses on ineffective marketing every month. It is easy to do a quick survey to find out if this is true. Simply ask a few people where their copy of the Yellow Pages is. The answers will astound you.

Some may say that they have it in some storage area, gathering dust. Some may have thrown it away (may even cite waste of space as a reason). How does that make you feel about the money you’re spending?

So where are people going to when they need to find products and service?

How To Promote A Business Online? - People are searching online to buy products and services
People are shopping online

The answer is the Internet.

They are scouring the Internet to connect with their friends and family, and search for products and services they need. So businesses that want to reach out to existing customers and have new customers find them simply must have a quality online presence. And this means not just having an ineffective website that looks like it was done as a school project.

Today, most websites are well thought out. The design, layout and content are interesting and informative. The interface and experience are personable. Due to the fact that many people now surf the Internet on mobile devices, many websites have become what is known as responsive websites.

All these effective websites utilize a myriad of savvy digital marketing techniques that improve their search rankings and make them stand out from their competitors. For example, if you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results.

And having a website alone is not enough for your business nowadays. You need to be on social networks such as Facebook, Twitter, Instagram, Google+, Pinterest, Youtube, etc., where your target audience is hanging out and communicating. Social media enables you to reach out and communicate with your target audience on a personal level. This is very powerful, and has never been available with traditional media.

Of course, besides having a website and being on social networks, there are other digital marketing techniques and strategies that you must do. We will discuss and explore all these in the rest of this series.


Why Is Internet Marketing Important?

In every form of media, there are specific marketing strategies that apply to that particular media. The Internet is no exception.  In order to get traffic to your website, you need to stay on top of these digital marketing strategies, and implement them. Otherwise, you’ll miss out on one of the most efficient and lucrative sources to get new customers for your business.

In my years of experience, I have encountered many local business owners who did not apply any digital marketing strategies to grow their customer base. This is simply because they have no idea what needs to be done.

It is understandable as digital marketing is so new and foreign to most business owners. They are so busy running their business, managing their staff, and taking care of their clients. And that is all right as they should rightly focus on their core business.

How To Promote A Business Online? - Which strategies to use? Where to start? Are many of the questions business owners often ask
Which strategies to use?

Some don’t even know where to start. Most don’t have the time to learn what digital marketing is all about. Plus, it is constantly evolving. So to keep themselves updated takes up quite a lot of time and effort.

Then there are those who know and understand the value of digital marketing, and how it can bring increasing returns to their businesses. They are aware of some digital marketing strategies, but don’t have the time and resources to do it. Like the other business owners mentioned in the previous paragraph, they are bogged down by the running of their business, staff management, and providing the best services and products to their existing clients. They, too, know that this is an arena where it is always evolving.

To find out if you are familiar with digital marketing, ask yourself the following questions:

  • What are long-tailed keywords?
  • What is keyword density?
  • What is Web 0? And Web 3.0?
  • How do you set up an autoresponder?
  • How do you change the tags on your website?
  • How do you create videos and audios for your website?

If you don’t know the answers to the above questions, don’t panic. It is okay.

It is absolutely normal. You, like most business owners, have wisely spent your time focusing on your core role; that is to manage your business and ensure it become successful. You have mastered other aspects of your business that were crucial to your business.

But now, you need to learn more!

It is time for you to discover what needs to be done in order to have an effective Digital Marketing Plan for your business.


The Importance of Having a Good Online Presence

Today, most local business owners are running lean and hungry. Hungry for more business. Hungry for that sales phone to ring. Hungry for more customers to walk in through the door.  But the economic and business landscape is always changing, always in constant flux.

Today, reaching your target market cost-effectively is nothing like it was a decade or decades ago. Business owners need to understand these changes, adapt accordingly, and meet the challenges they are facing. This is essential to the survival of your business

Case Study:

In 2011, I was the newly appointed Business Development Manager of a local business that was spending thousands of dollars on Yellow Pages advertising. The business has been doing that for the previous past years, and nobody was tracking if this expenditure was bringing in any new customers.

A quick survey and phone calls to our current clientele proved that not one customer used the Yellow Pages to search and find that local business. Needless to say, when it was time to renew the advertising contract, I put a stop to it, and saved thousands of dollars for the company.

There would be those who are not savvy at digital marketing, and would be at a loss as to what to do with that big budget so as to get the best possible returns on the company’s marketing investment. All that money could be poured into online strategies that might either fall flat or backfire. The learning curve is sharp and unforgiving.

As someone who had been practicing digital marketing for 25 years, I knew and understood that this big budget needs to be re-channeled to advertising on the Internet so as to get the best possible returns on the company’s marketing investment.

Just like me, there are entrepreneurs who realize that the Internet is the future. In August 2014, Google reported that they now process “over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide”. This number grows by more than 40% to 60% each year. In fact, 81% of people search online before they make a purchase.

What is more important is that a large majority of these people search online for local services and products before making a buying decision. Very few turn to the local newspaper to find what they want. Even fewer think of the Yellow Pages anymore. This is why it is essential that local business owners need to have an online presence, and have effective digital marketing in place.


Unlimited Potential for Growth

Understanding how digital marketing works, and using the tactics and techniques correctly to promote your business can easily result in huge increase in sales. When your digital marketing strategies work effectively and there is increased sales, you create positive impact on your own business that can have positive effect on the world around you.

When you encourage more money to be spent locally by having a steady stream of new customers, you also improve your local economy. There could be fewer downsizing and layoffs. Sometimes, new jobs could even be created.

How To Promote A Business Online? - Digital Marketing can lead to High Potential Exponential Profit Growth
High Potential Exponential Profit Growth

In fact, no matter how the economy changes, because you are able to reach those who are interested to buy from you, 24 hours a day, 7 days a week, and your business will grow. And that is what effective marketing is all about!

Digital marketing has the potential for exponential profit growth. If you’re not ready for your business to double or even more, stop reading now!


Important Statistics You Need To Know

Statistics are great for understanding your customers. Here are some statistics that show you how people are using the Internet to search for what they want:

  • Over 5 billion searches occur every day, and 1 in 3 searches is local.
  • 91.5% of people searching on Google will choose a business that is on the first page of their search results.
  • 5% of clicks go to the #1 ranked site of search results.
  • 6% of clicks go to the #2 ranked site of search results.
  • 4% of clicks go to the #3 ranked site of search results.

From the above statistics, you can see how important it is to have a strong online presence, to be ranked high for search results. Thus, it is imperative that your business develop and implement an effective digital marketing strategy. This is so that those looking for products and services that you provide can find you. Even when they don’t know your brand or business name.


Making Changes to Your Online Marketing Methods

You would like to get maximum results from your digital marketing plan and strategy. To achieve that, you will need to make some pretty drastic changes to your digital marketing methods. To help you with that, here are some insider facts you need to know.

First, it is a fact that there is a potential to grow your business using digital marketing. And that potential can be phenomenal, no matter what industry you are in. You just have to learn what needs to be done, and cultivate this opportunity.

There are six extremely useful digital marketing techniques that you should be doing. Again, you have to learn these techniques. Then put them into practice and you will be able to outperform your competitors quickly.

Have you ever heard of Online Local Domination? Well, this is a goal you need to accomplish. And you can do by learning and mastering a four step process. When you follow the four step process diligently, you will have higher chances of getting the results you desire.

Every marketing effort needs a good plan, and has the best results because of it. You will need to create a Digital Marketing Plan and follow it as closely as possible. A plan is essential for managing all the crucial tasks that can take your business to the top of the search results as well as attract new customers for you.

It is critical to do an Audit of Your Past Marketing Efforts, if any. By taking the time to thoroughly analyze what you have been doing in the past, you are better equipped to create and implement a new and better digital marketing plan. Also, you can measure the progress by comparing past results to results from your new digital marketing efforts.

Most business owners can get overwhelmed by the number of tasks required from the new digital marketing plan. This need not be so. You just need to make the tasks more reasonable by breaking them down into bite-sized chunks. A good place to start is to do the Tasks that are One-Time Jobs. Especially those that are also the foundation of your digital marketing plan. For example, content for your website. Make them into a checklist and have fun ticking them off.

Once the one-time tasks are done, focus next on the tasks that repeat. These would be the long-term commitments that require monthly, weekly, or even daily attention. For example, blog updates or Facebook postings.

Speaking of these long-term tasks that repeat and require constant attention, you should consider hiring a vendor to do this role. Perhaps even the entire digital marketing plan. The reason is these tasks take up a lot of time. You need to do research to find fresh, interesting and relevant articles or spend time creating your own unique ones. Then there is the copywriting to be done. This itself is an art.

Good copywriting captures people’s attention and inspires them to act; e.g. visit your website or make a purchase. Plus, good pictures and videos not only captivate an audience but also reinforce your brand image. Now, videos are the choice form of communicating with your target audience. Videos are great as they can appeal to the senses, touches the emotions, and is easy to digest. I believe the future is Video Marketing, and will share more about this later. All this require the right digital marketing partner with the right experience, expediency and skills to help you make your digital marketing a success.

Finally, you need to create a system for tracking the results of your digital marketing efforts. More importantly, it can determine and improve your Return On investment (ROI) thereby measuring the increase in your business income.

This is just an example of how tracking your digital marketing results are useful. There are, of course, many other ways to track and measure the performance of your digital marketing efforts. By doing so, you know how your business is growing, and how to further enhance the growth through digital marketing.

That’s all I have for the introduction. I know it’s lengthy. I did think of breaking this introduction into two parts, but thought better not to. After all, it is an introduction. And also I was concerned that when done in two parts, the essence of the points may be diluted.

Continue the series to Part Two – How To Promote A Business Online – 6 Things You Should Be Doing.


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If you have ANY questions about this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to all!

Timotheus