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Introduction
Hi Everyone! Welcome to another episode of Digital Marketing 101.
Today, we are going to discuss another Off Page SEO Technique that works. And that is getting backlinks with Podcasts.
What are Podcasts? How to do Off Page SEO with it? Let’s discuss in this blog post.
Digital Marketing
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Watch: Off Page SEO Techniques That Work – Podcasts – Episode 23 – Digital Marketing 101
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What are Podcasts?
Podcasts are great for building brand exposure, and as a result builds brand awareness. It is an audio clip of a recording.
In that recording, you speak about a certain topic, or you could have a conversation with a guest speaker about a certain topic. You can share your podcasts on platforms like Buzzsprout, Spotify, Soundcloud, and many more. These platforms have millions of active users who engage with them every day.
As such, when you publish podcasts, you have the opportunity to earn a new audience. You can connect with your target audience here.
Again, this can drive traffic to your website. As such, podcasting can be a huge driver of organic growth.
Podcasts for Link Building
Podcasts are also a great way for link building. Firstly, you need to create quality content. You can do so by creating entertaining or interesting podcasts.
The ones that people really get value out of it. When people enjoy your podcasts, they will share them.
For the purpose of SEO, you will need to create dedicated landing pages on your site for each of your episodes. This creates more content for search engine bots to crawl and index. And possibly get ranked high, too.
On top of this, your audience can link to these dedicated landing pages on your site. And that can be backlinks.
Another way to earn backlinks is when you have guests appearing on your podcasts. You can encourage your guests to promote their appearance on your show through their own social channels, or even on their site. And, there you go, this is another backlink opportunity.
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Off Page SEO Techniques That Work – Podcasts – Episode 23 – Digital Marketing 101
Timotheus Final Thoughts
Just like the previous episode where we talked about Question and Answer sites, Podcasts can also increase brand awareness and improve trust and authority.
As mentioned earlier, you can gain a new audience from the platforms where you host and share your podcasts.
This can increase traffic to your website.
And increased traffic is another signal to search engines that your site matters.
As a result, your web page or website ranking can go up higher.
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Timotheus
Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor