Challenge GoodStuff, a Singapore‑based e‑commerce startup, was struggling to get traction on Facebook. Their ads were not delivering effectively, and they needed to build awareness, attract customers, and drive sales…
Challenge The rapid rise of generative AI created a flood of new tools, platforms, and trends. Many professionals and creators were curious but overwhelmed, lacking a trusted hub that could…
Challenge MAC Cosmetics Singapore faced intense competition from global and Korean beauty brands with stronger digital presence. The challenge was to identify gaps in MAC’s digital strategy and propose a…
Challenge A new e‑commerce brand needed a Shopify storefront that could launch quickly, look professional, and convert visitors into buyers. The challenge was to design a store that balanced branding,…
Challenge In a competitive simulated market environment, the task was to design and optimize Google Ads campaigns under tight budget constraints. The challenge was to balance keyword bidding, ad copy…
Challenge Wealthy Affiliate’s annual Black Friday promotion is highly competitive, with affiliates worldwide vying for attention. The challenge was to cut through the noise, attract targeted traffic, and maximize conversions…
Challenge With Google shifting toward AI Overviews (AEO) and Generative Engine Optimization (GEO), traditional SEO alone was no longer enough. The challenge was to create content that could not only…
Project: Facebook Marketing Client: Riverview Hotel Riverview Hotel is an affordable 4-star hotel, located along the scenic Singapore River, for business and leisure travelers. Country: Singapore Challenges Faced by Riverview…
Project: SEO (Search Engine Optimization) Client: OOJO OOJO is a digital marketing agency. Country: Singapore Challenges Faced by OOJO OOJO was co-founded by a few people and me. When we…
Project: Facebook Marketing Client: FinalBox FinalBox provides permanent online storage service. They USP is that the storage space they offer has no expiration date. Country: Japan Challenges Faced by FinalBox…