Challenge
In a competitive simulated market environment, the task was to design and optimize Google Ads campaigns under tight budget constraints. The challenge was to balance keyword bidding, ad copy effectiveness, and budget allocation while maximizing conversions and return on ad spend (ROAS).
Strategy
- Conducted keyword research and segmentation to identify high‑intent search terms.
- Designed compelling ad copy with clear CTAs to improve click‑through rates.
- Applied iterative bid adjustments to prioritize top‑performing keywords while reducing spend on low‑converting ones.
- Implemented budget reallocation across campaigns to maximize efficiency.
- Used A/B testing to refine ad variations and landing page messaging.
- Focused on conversion optimization by aligning ad copy with landing page content.
Results
- Achieved a 279.9% ROAS, demonstrating strong profitability in a constrained environment.
- Improved CTR and Quality Scores through optimized ad copy and keyword alignment.
- Showcased ability to analyze performance data in real time and make data‑driven adjustments.
- Validated that even in a simulated market, strategic media mix and funnel alignment can deliver measurable ROI.
Tools Used
- Google Ads (campaign management, keyword bidding, ad copy testing)
- Google Analytics (performance tracking, conversion analysis)
- Excel/Sheets (budget allocation, bid adjustment tracking)
