On 20 January 2016, I was invited to speak at the Multipreneur Talk for SMEs, held at the Singapore Sports Hub. The evening event was part of a series organized by Multipreneur, designed to provide SME owners and entrepreneurs with practical insights into different aspects of running and growing a business.
My session was titled “6 Digital Marketing Strategies Your Business Needs To Do To Succeed.”
Topics I Covered
During my talk, I introduced participants to six essential digital marketing strategies, including:
- Search Engine Optimization (SEO) as the foundation of online visibility
- Social Media Marketing for brand awareness and customer engagement
- Email Marketing to nurture leads and build customer loyalty
- Content Marketing to attract, educate, and convert audiences
- Video Marketing as a powerful storytelling and engagement tool
- Analytics to measure performance and refine strategies
My Role & Responsibilities
- Delivered a 2.5‑hour evening session to entrepreneurs and SME owners
- Shared practical frameworks and step‑by‑step strategies for digital marketing success
- Engaged participants through Q&A, live examples, and interactive discussion
- Represented the perspective of a digital marketing consultant and educator in a casual, SME‑focused forum
Impact
- Helped SME owners understand how to apply digital marketing strategies to grow their businesses
- Provided actionable takeaways that participants could implement immediately
- Built strong connections with attendees, many of whom returned for subsequent Multipreneur sessions
- Strengthened my reputation as a trusted trainer and speaker for SMEs in Singapore
Tools & Methods
- PowerPoint slides to structure the session
- Storytelling and real‑world case studies to illustrate strategies
- Audience engagement techniques such as Q&A and informal networking during dinner
About the Event
The Multipreneur Talk for SMEs series was created to support small and medium enterprises by offering talks on topics such as HR, accounting, logistics, operations, and digital marketing. These sessions were designed to be casual, interactive, and practical, often held in relaxed venues where participants could enjoy dinner while learning.
About Multipreneur
Multipreneur is a Singapore‑based initiative that organizes talks and workshops for SMEs, connecting entrepreneurs with experts across various fields. Its mission is to provide affordable, accessible knowledge‑sharing platforms to help SMEs thrive in a competitive business environment.
Closing Note
“These Multipreneur sessions were always fun and rewarding. The casual setting — with participants enjoying dinner while learning — created a relaxed atmosphere where people were more open to asking questions and sharing their challenges. I enjoyed the opportunity to guide SME owners through digital marketing strategies that could make a real difference in their businesses.”
– Timotheus Lee
