Explore My Work in Digital Marketing
Case studies and projects that showcase how I help SMEs and startups grow through SEO, funnels, paid ads, and training.
$10M+ client growth
delivered through digital strategies
Featured Case Study – (AI Overview / GEO)
Ranking on Google’s 1st Page & AI Overview
When I searched “Wealthy Affiliate Black Friday 2024” in incognito mode, my content ranked on Google’s 1st page and appeared in multiple AI Overview cards — under “Discounts,” “Benefits,” and as a featured card. This achievement demonstrates how forward thinking SEO and Generative Engine Optimization (GEO) can secure visibility in the evolving search landscape.
Wealthy Affiliate Black Friday Campaign
For Wealthy Affiliate’s Black Friday promotion, I built a full digital marketing funnel — from SEO‑optimized content to targeted ads and conversion‑focused landing pages. The campaign secured first‑page rankings, drove qualified traffic, and converted visitors into affiliate sales. This project highlights how strategic funnel design and content marketing can deliver measurable results.
Google Ads Simulation: 279.9% ROAS
In a competitive simulated market, I optimized Google Ads campaigns by refining keyword bids, ad copy, and budget allocation. Through iterative testing and data‑driven adjustments, the campaigns achieved a 279.9% return on ad spend (ROAS). This project demonstrates how strategic media mix and conversion optimization can maximize ROI even under tight budget constraints.
Shopify Store Build: Full Funnel + GenAI Imagery
Designed and built a Shopify storefront that combined branding, UX design, SEO‑optimized product pages, and full funnel planning. Generative AI was used to create product imagery. This project demonstrates mastery of the ten pillars of e‑commerce and how AI can accelerate go‑to‑market execution.
MAC Cosmetics Capstone: Digital Growth Strategy
As part of the BCG Rise program, my team and I began by diagnosing MAC Cosmetics Singapore’s digital presence against global and Korean competitors. We then proposed strategies to close the gaps and, for the capstone finale, presented the Glampossible ad campaign supported by a full digital marketing funnel. The project showcased not only diagnostic insight but also campaign design, funnel execution, and long‑term digital tactics to sustain growth.
AIContentInnovators.com: GenAI Tools & Trends Hub
I launched AIContentInnovators.com to explore the fast‑growing world of generative AI, with a focus on image and video creation tools. The site features reviews, tutorials, and insights on GenAI platforms, alongside articles covering broader AI trends. Along the way, I identify affiliate opportunities with trusted AI tools, building a content‑driven revenue stream while educating readers on the future of AI.
My portfolio is just one chapter. If you’d like to explore the talks I’ve given, the people I’ve taught, and the legacy I’m building for the future — step into the next pages. Click your choice below!