On 29 November 2015, I was invited to speak at the CEO Signature Event, organized by Venture Platform, held at Clarke Quay Central, Singapore. The event was designed exclusively for CEOs, chairmen, managing directors, and entrepreneurs, providing them with insights into business growth strategies.
My session was titled “Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing.”
Topics I Covered
During my talk, I shared key strategies for building a strong online presence, including:
- The basics of digital marketing and why it matters for business growth
- How to achieve Online Local Domination in competitive markets
- 6 essential digital marketing tactics to gain visibility and attract target audiences
- Practical steps for SMEs to leverage SEO, social media, and content marketing effectively
My Role & Responsibilities
- Delivered a 2‑hour seminar tailored for top‑level executives
- Shared practical frameworks and case studies to illustrate digital marketing success
- Engaged participants through Q&A and interactive discussion
- Represented the perspective of a digital marketing agency CEO (then leading OOJO)
Impact
- Provided CEOs and senior executives with clarity on digital marketing fundamentals
- Helped attendees understand how to apply online strategies to dominate their local markets
- Sparked meaningful conversations with business leaders who sought further consultation
- Strengthened my reputation as a trusted advisor for C‑suite executives exploring digital transformation
Tools & Methods
- PowerPoint slides to structure and visualize strategies
- Case studies and real‑world examples to make concepts relatable
- Audience engagement techniques such as Q&A and post‑session networking
About the Event
The CEO Signature Event is a series of talks and workshops created by Venture Platform to support SMEs in Singapore. The program covers a wide range of topics — from leadership and operations to marketing and innovation — with the goal of equipping business leaders with the knowledge to grow and sustain their companies.
About Venture Platform
Venture Platform is a Singapore‑based business community and events organizer that connects entrepreneurs, SMEs, and executives with experts across industries. Its mission is to empower business leaders through knowledge‑sharing, networking, and collaboration opportunities.
Closing Note
“The CEO Signature Event was unique because the entire audience consisted of CEOs and top executives. It was a privilege to share digital marketing strategies at such a high level, and the post‑session conversations were especially rewarding. Many leaders were eager to explore how digital marketing could transform their businesses, and I was glad to contribute to their journey.”
– Timotheus Lee
