On 2017, I was invited to speak at the Coleegs Lunch and Learn session, held at The Great Room, One George Street, Singapore. This event series was designed to bring professionals together in a casual setting where they could enjoy lunch while learning from industry experts.
My session was titled “Digital Marketing Magic – The Secrets to SEO, Social & Content Success.”
Topics I Covered
During my talk, I introduced participants to the fundamentals of digital marketing, including:
- SEO (Search Engine Optimization) — why it is the foundation of online visibility
- Social Media Marketing — how platforms like Facebook and LinkedIn drive engagement
- Content Marketing — creating valuable content to attract and convert audiences
- The importance of integrating SEO, social, and content into a cohesive strategy
My Role & Responsibilities
- Delivered a one‑hour, fast‑paced session introducing digital marketing concepts
- Collaborated with Coleegs and co‑speakers to design a program that balanced education with networking
- Engaged participants through examples, Q&A, and practical tips
- Represented the perspective of a digital marketing consultant and educator in a casual, business‑friendly environment
Impact
- Helped attendees — many of whom were business owners and senior managers — understand the essentials of SEO, social, and content marketing
- Provided actionable insights that participants could apply to their businesses immediately
- Strengthened Coleegs’ positioning as a platform for connecting companies with skilled specialists
- Expanded my professional network through direct conversations with attendees after the session
Tools & Methods
- PowerPoint slides to structure the session
- Storytelling and real‑world examples to make concepts relatable
- Audience engagement techniques such as Q&A and informal discussions during lunch
About the Event
The Coleegs Lunch and Learn series was created to combine learning with networking in a relaxed setting. Organized by Coleegs, the event introduced the company’s network of specialists while providing valuable knowledge to business leaders. Attendees enjoyed lunch while gaining insights into digital marketing, social media, and content strategies.
About Coleegs
Coleegs was a Singapore‑based platform that connected businesses with vetted freelance specialists across industries. By curating talent and offering flexible expertise, Coleegs aimed to help companies scale projects efficiently while maintaining quality.
Closing Note
“The Coleegs Lunch and Learn was a refreshing experience — a casual yet impactful way to share digital marketing knowledge. I enjoyed engaging with business leaders over lunch, and it was rewarding to see how the session sparked new ideas for their marketing strategies.”
– Timotheus Lee
