In October 2018, I joined the Marketing Institute of Singapore (MIS) as a Training Consultant. MIS is Singapore’s national body for sales and marketing professionals, offering executive development and corporate training programs. My role was to design and deliver digital marketing courses for both public run classes and customized corporate training, helping individuals and organizations build practical, industry‑ready skills.
Teaching Engagements
Public Run Classes
- Introduction to Digital Marketing
- Facebook Marketing and Advertising
- SEO (Search Engine Optimization)
- Search Engine Marketing (SEM)
- Fast Track Digital Marketing
Corporate Classes
- Asatsu DK — Fast Track Digital Marketing
- Globalmami — Customized Digital Marketing (all strategies)
- Welbilt Asia Pacific Private Limited — Customized Digital Marketing, Intermediate Level (all strategies)
My Role & Responsibilities
- Delivered public run courses for individuals seeking to upskill in digital marketing
- Designed and conducted customized corporate training tailored to client needs
- Guided learners through hands‑on exercises, case studies, and frameworks
- Provided strategic insights into SEO, SEM, social media, and integrated digital marketing
- Ensured training outcomes aligned with MIS’s standards for professional development
Impact
- Trained aspiring marketers, professionals, and corporate teams in essential digital marketing skills, not only in Singapore but also from across Southeast Asia, including learners from the Philippines, Indonesia, and beyond.”
- Helped organizations like Asatsu DK, Globalmami, and Welbilt Asia Pacific strengthen their digital capabilities
- Supported MIS’s mission to be the leading institution for marketing excellence in Singapore
- Empowered learners to apply practical strategies immediately in their roles and businesses
Tools & Methods
- Case study analysis
- Practical workshops and group exercises
- Digital marketing frameworks (SEO, SEM, social media, integrated strategy)
- Customized curriculum design for corporate clients
About the Marketing Institute of Singapore (MIS)
The Marketing Institute of Singapore is the national body for sales and marketing professionals. Established in 1973, MIS provides executive development, corporate training, and networking opportunities for marketing practitioners in Singapore and the region.
Closing Note
“As a Training Consultant with the Marketing Institute of Singapore, I had the privilege of teaching both public and corporate classes in digital marketing. From foundational skills to customized strategies, these sessions helped individuals and organizations strengthen their digital presence and drive growth.” – Timotheus Lee