On 6 July 2017, I was invited to speak at the SME Biz Innovation Summit 2017, organized by SMB World Asia and Questex, held at One Farrer Hotel & Spa, Singapore. The summit’s theme was “Globalization of SMEs: Resilience, Innovation & Exploration”, addressing how small and medium enterprises (SMEs) can adapt to global economic challenges and embrace innovation to remain competitive.
My session, titled “Digital Marketing for Global Online Visibility: Erase Boundaries,” was delivered in the afternoon segment of the conference.
Topics I Covered
During my talk, I shared strategies for SMEs to build strong online visibility and compete globally, including:
- Search Engine Optimization (SEO) as the foundation of digital visibility
- Social Media Marketing for brand awareness and engagement
- Email Marketing to nurture customer relationships
- Video Marketing as a powerful storytelling tool
- Content Marketing to attract and convert audiences
- Analytics to measure performance and refine strategies
My Role & Responsibilities
- Delivered a conference presentation to an audience of CEOs, managing directors, entrepreneurs, and business owners
- Shared practical digital marketing frameworks tailored for SMEs
- Engaged with attendees during and after the session to answer questions and provide insights
- Represented the perspective of a digital marketing consultant and educator in a high‑level SME forum
Impact
- Helped SME leaders understand how to leverage digital marketing for global competitiveness
- Provided actionable strategies that participants could implement immediately in their businesses
- Strengthened my profile as a thought leader in digital marketing within the SME community
- Encouraged SMEs to embrace innovation and globalization in line with Singapore’s national economic direction
Tools & Methods
- PowerPoint slides to structure and visualize strategies
- Case studies and real‑world examples to illustrate best practices
- Audience engagement techniques such as Q&A and informal networking discussions
About the Event
The SME Biz Innovation Summit 2017 was a full‑day conference organized by SMB World Asia and Questex, focusing on the theme “Globalization of SMEs: Resilience, Innovation & Exploration.” The event addressed global economic challenges, disruptions, and new trends, while encouraging SMEs to embrace innovation and digital transformation to remain relevant and competitive.
About Questex
Questex is a global business information and events company that connects buyers and sellers across industries including technology, healthcare, travel, and hospitality. Through conferences, summits, and digital platforms, Questex helps businesses discover new opportunities and drive growth.
✅ Closing Note
“Speaking at the SME Biz Innovation Summit 2017 was a rewarding experience. While attendees enjoyed a buffet lunch during the sessions, I was delighted to see their genuine interest in my talk. Many approached me afterward with questions about digital marketing, which confirmed that the insights resonated and added value.”
