Project: Facebook Marketing
Client: Delcie’s Desserts
Delcie’s is the leading healthy bakery in Singapore serving cakes to health conscious consumers, those on diets, diabetics, vegans, vegetarians, plus people with eggs, dairy, soy, wheat and/or nuts allergies.
Country: Singapore
Challenges Faced by Delcie’s Desserts
Delcie has wondered for a long time – How to engage my Facebook community plus attract them to visit my store?
Solution for Delcie’s Desserts
We looked at Delcie’s Facebook Page. She has great products; such as lovely cakes, and delicious desserts. All her creations were very yummy. Trust us. We tasted.
But her posts never drew much attention. Likes were few. Engagement practically none.
After much thought, we realized that all Delcie needed was a simple tweak to her posts.
We suggested to Delcie that since she is posting about her wonderful new cakes, why not offer free samples?
A simple call to action such as – Anyone wants to taste test for me? – would surely get some fans interested. Who doesn’t like some free samples right?
Results
Delcie tried what we suggested, and that post received the highest number of likes and comments the Facebook Page ever experienced.
Delcie reported to us that the number of people coming to her store increased.
So did her sales for that day. ROI was more than 500%!