Challenge
GoodStuff, a Singapore‑based e‑commerce startup, was struggling to get traction on Facebook. Their ads were not delivering effectively, and they needed to build awareness, attract customers, and drive sales in a crowded online marketplace.
Strategy
I designed a year‑long Facebook and Instagram advertising strategy aligned with seasonal events and consumer behavior. Campaigns included:
- Product launches (e.g., Nakamichi speakers) with targeted interest‑based ads.
- Seasonal promotions (e.g., Europace fans during a heatwave, Mother’s Day giveaways).
- Content marketing integration with engaging visuals and copy to boost organic reach.
- Continuous A/B testing of creatives, audiences, and placements to optimize performance.
Results - Ads began delivering to the right audiences, generating consistent clicks and conversions.
- Brand awareness grew significantly, with measurable increases in page followers and engagement.
- Seasonal campaigns drove spikes in sales, proving the effectiveness of aligning ads with consumer demand.
Tools Used
- Facebook Ads Manager (campaign creation, targeting, optimization)
- Canva (ad creatives)
- Google Analytics (traffic and conversion tracking)
Closing Note
This project was especially meaningful as it demonstrated how a structured, year‑long digital strategy could transform a struggling e‑commerce brand into one with visibility and traction. It reinforced my belief that storytelling plus data‑driven execution is the key to sustainable growth.
