In 2021 and 2022, I taught with Avado Learning on the award‑winning Squared Online program, developed in partnership with Google. This program was designed to equip professionals with leadership skills and advanced digital marketing knowledge, blending academic frameworks with practical, industry‑relevant applications.
Teaching Engagements
As part of Squared Online, I delivered live online sessions and guided learners through a wide range of modules, including:
- Digital Disruption and Marketing Transformation
- Marketing Strategies for the Digital Age
- Customer Journey
- Content
- Search
- Display
- Programmatic
- Introduction to Data and Analytics
- Google Analytics
- Organisational Culture
- Attribution
- Single Customer View
- Emerging Technologies
My Role & Responsibilities
- Delivered live online lectures and tutorials across multiple modules
- Facilitated interactive discussions to connect theory with real‑world practice
- Provided feedback and mentoring to help participants apply concepts to their professional contexts
- Ensured alignment with Google’s digital leadership framework and Avado’s learning outcomes
Impact
- Helped mid‑career professionals and aspiring digital leaders gain confidence in digital strategy and execution
- Supported learners in developing practical skills across the full digital marketing spectrum — from search and programmatic to analytics and attribution
- Strengthened participants’ ability to lead digital transformation initiatives within their organizations
- Contributed to the success of an internationally recognized program that has trained thousands of digital professionals worldwide
Tools & Methods
- Virtual classroom delivery (live online sessions)
- Case study analysis and project‑based learning
- Digital marketing frameworks (SEO, PPC, programmatic, analytics)
- Google Analytics and data‑driven decision‑making models
About Avado with Google — Squared Online
Avado is a UK‑based digital learning provider known for delivering accredited online programs in partnership with leading organizations. Squared Online, developed with Google, is Avado’s flagship digital marketing and leadership course designed to help professionals build strategic, data‑driven skills for the digital economy. The program has trained thousands of learners globally and is recognized for its interactive, cohort‑based learning model.
Closing Note
“Teaching on the Squared Online program allowed me to empower professionals with the skills and confidence to lead digital transformation — bridging the gap between marketing theory and the fast‑changing realities of the digital economy.” – Timotheus Lee