As a Lecturer with University College Dublin (UCD), I taught and developed modules in digital marketing and e‑commerce for the Bachelor of Business Studies (Honours) program in Singapore and Hong Kong. My role combined academic rigor with industry practice, ensuring students gained both theoretical foundations and practical applications in digital marketing.
Teaching Engagements
- Guest Lecture, 2017 — Importance of Digital Marketing for Global Online Visibility
- Lecturer, 2017 (Singapore) — Bachelor of Business Studies, Marketing Communications & Digital Marketing
- Guest Lecture, 2018 — Digital and Electronic Marketing (eMarketing) Strategy
- Lecturer, 2018 (Singapore) — Bachelor of Business Studies, Marketing Communications & Digital Marketing
- Lecturer, 2019 (Hong Kong) — Bachelor of Business Studies, Marketing Communications & Digital Marketing
- Lecturer, 2022 (Singapore) — Bachelor of Business Studies, Digital Marketing Practice
My Role & Responsibilities
- Selected and recommended textbooks for modules
- Created study guides aligned with course objectives
- Planned, developed, and delivered lectures and tutorials
- Designed exam questions and assessments
- Marked exam papers and provided feedback to students
- Developed a PPC module that continues to be taught at UCD today
Impact
- Delivered practical, industry‑relevant digital marketing education to undergraduate students in Singapore and Hong Kong
- Helped students connect academic theory with real‑world marketing practice
- Contributed to UCD’s regional presence in Asia through high‑quality teaching delivery
- Created a lasting PPC module that remains part of the curriculum
Tools & Methods
- Academic curriculum design
- Case study analysis
- Digital marketing frameworks (SEO, PPC, e‑commerce strategy)
- Assessment design and evaluation
About University College Dublin (UCD)
University College Dublin is Ireland’s largest and most globally engaged university, founded in 1854. Ranked among the top 1% of higher education institutions worldwide, UCD has over 39,000 students and a global alumni network of more than 300,000.
Closing Note
“Teaching at UCD has been one of the most rewarding parts of my career — shaping the next generation of marketers by blending academic knowledge with hands‑on digital marketing practice.” – Timotheus Lee