GoodStuff

Client: GoodStuff

GoodStuff is an online marketplace offering a wide range of products for the best prices.

Country: Singapore

Project: Facebook Marketing

Challenge

Work closely with the GoodStuff team to create and run ad campaigns on Facebook and Instagram. One of the main issues was that the ads were not delivering. Also, the goal was to keep increasing sales for the ECommerce business.

Solution

We mapped out an entire year’s marketing plan and strategy for GoodStuff.

Ad Campaigns were planned throughout the year plan, and special festivals and occasions were noted especially for relevant unique offers.

One of the ad we ran was the ad campaign to promote the Nakamichi MyMaiku Bluetooth Speaker.

It was concurrent with the Soft Launch of their website.

We worked with the Sales department on the ideal pricing that was low enough to attract interest, and yet with enough profit to not make losses.

The ad was implemented on Facebook and Instagram platforms.

For a few days, the ads were not delivering, just as GoodStuff experienced it. After I made a couple of tweaks, it started to deliver, and reached the target audience.

Here is another ad campaign that we did for GoodStuff.

Singapore was experiencing a heatwave at that time.

While this was not originally in the marketing plan, our team reacted to the current situation.

And we came up with a promotion for all the electrical appliances that have cooling capabilities.

As with the earlier advertisement, we came up with the header, body copy and images.

By now, we knew what was preventing the ads from delivering.

So we set up the ad with the tweaks in place, and the ad started to deliver almost immediately after it was approved by Facebook.

For E-Commerce businesses, special events, occasions, observances and public holidays are opportunities to run contests, gain more fans and followers, and get more sales.

Mother’s Day was no exception. Here is an ad that offered a plush teddy bear for Free in exchange for likes, shares and comments.

The goal was to increase brand awareness, and favorable association with the brand.

Results

When GoodStuff ads were not delivering, we stepped in and gave it a couple of tweaks. After that, it started to deliver to the target audience. There were plenty of likes and comments. More importantly, there were clicks and conversions.

We also advised GoodStuff that brand awareness is essential, especially for a new online marketplace. They agreed, and campaigns like the Mother’s Day Giveaway was implemented. There was an increase in brand awareness as word started to get out about a new ECommerce player in town.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 8, 2017October 18, 2017

Riverview Hotel Singapore

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Riverview Hotel header

Client: Riverview Hotel Singapore

Riverview Hotel is an affordable 4-star hotel, located along the scenic Singapore River, for business and leisure travelers.

Country: Singapore

Project: Facebook Marketing

Challenge

To continue posting updates on their Facebook Page, and increase fans. Also, to work closely with the Advertising department on ad campaigns. The latter would include posts that lead interested visitors to a landing page with the offer.

Solution

Riverview Hotel has many interesting and exciting events regularly. One of such events was the Liverpool Football Club’s regular meet at the al fresco area of their cafe.

It was truly an enjoyable experience. The food served by the cafe was delicious. There was even a barbecue!

The drinks kept flowing, and everyone was have a great time. The fans were jovial and friendly.

We were there to capture the moments, and share it on the Facebook Page.

Riverview Hotel has some of the best chefs, and they create really yummilicious dishes and cakes.

Every year, when Autumn season arrives, there is the Mid-Autumn Festival.

And every year, like clockwork, the chefs bake their ever popular range of moon cakes.

Their signature Bak Kwa with Pine Nuts mooncakes are the best! Or so we heard. We never had the chance to try it. They were sold out fast!

Partly thanks to our Facebook Post alerting all the fans, with a link for them to make their orders immediately.

As stated above, one of the requirements by Riverview Hotel was to increase the fans of the Facebook Page.

We ran promotions and offers to achieve that goal. Here is one of the deals where anyone who likes the Facebook Page can drop by their Jade Lounge to enjoy a Free slice of their specialty cake.

Another choice fans have is to feast on the Saturday Lunch Buffet at the cafe with no service charge.

The link seen on the post led visitors to a landing page where they can get more details on how to have the deal fulfilled. There are also terms and conditions stated on the same landing page.

A simple promotion like this required coordination with the advertising department, the lounge and the cafe. The heads of departments were also advised on when the promotion began and when it ended. Information on the mechanics of the promotion was disseminated and coordinated with all departments, too.

The Events department had a special promotion, too, that required the help of the digital marketing team. It was a tie-in with NTUC when weddings booked at Riverview Hotel will receive 50,000 NTUC LinkPoints.

A post about this promotion was updated on the Facebook Page. On the post, there was a link that led interested parties to a landing page. The landing page was designed with sales copy and call to action that encouraged leads to make an inquiry.

Results

In a short time, we increased the number of fans to 2,000. The General Manager of the hotel was pleased with the results.

We posted a Thank You message to all the fans.

But we did not stop there. We continued to increase the fans to greater numbers from then on.

The promotions with landing pages worked well. Sales in room bookings, event bookings, restaurants and cafes increased too. For example, the promotion mentioned above to increase likes, where the reward would be a specialty cake at the lounge or service charge waived at the cafe – it increased fans for the Facebook Page as well as drove traffic to the outlets, increasing patronage and sales.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 8, 2017October 18, 2017

OOJO

Client: OOJO

OOJO is a digital marketing agency.

Country: Singapore

Project: SEO (Search Engine Optimization)

Challenge

OOJO was co-founded by a few people and me. When we first started the agency, one of the goals we had was to rank the agency’s website on the First Page of Google and other search engines.

It would be very challenging because there are many agencies in Singapore. Hence, getting ranked on first page would be not easy and very competitive.

Solution

I led a team of digital marketing experts, and we commenced with Keyword Research. After some time, we decided on a keyword phrase that many people in Singapore were using to find digital marketing agencies. And that phrase was – Digital Marketing Agency in Singapore.

I assigned one of the team members to do On Page SEO and another to do Off Page SEO. Throughout the project, I taught, monitored and guided them on tactics to optimize the website.

Back then, as the CEO of OOJO, I was more experienced and knowledgeable in all digital marketing strategies. This enabled me to know what needed to be done, and how to do it. Also, to teach them tactics they never knew about.

For On Page SEO, we did the usual. For example, strategically placing the keywords in the tags and content. For Off Page SEO, the work was more extensive. We did back links, listings on directories, article submissions, constantly creating valuable content, and more.

Then of course, there are the mechanics such as submitting sitemap to Google Webmaster, creating the right commands via robot.txt, requesting for indexing, and so forth.

The entire process is very extensive. For more information about what we did, read our blog post – How We Ranked OOJO on First Page Of Google.

Results

Digital Marketing Consultant Singapore - Portfolio - SEO - Ranking OOJO on First Page of Google — Click Image for Larger Version

A lot of time and effort were invested in this project. As mentioned above, the keyword phrase we chose was very competitive. This meant that getting to first page was not easy.

My team and I managed to achieve it within 3 months!

Here is a screen shot of the search results. Click on the image to see a larger version.

Before OOJO’s website reached Page One, the business relied on offline sales and promotions. We participated in talks to create brand awareness. We spoke to family and friends, and asked them to spread the word.

After the website hit the First Page, things turned around. People were finding OOJO on search results. The agency started to receive more inquiries.

Soon after, the boost in leads resulted in increase in sales.

I have since left the agency, and am now with Coleegs. See My CV for info.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 6, 2017October 18, 2017

FinalBox

Client: FinalBox

FinalBox provides permanent online storage service. They USP is that the storage space they offer has no expiration date.

Country: Japan

Project: Facebook Marketing

Challenge

FinalBox understood the power of social media to reach their target audience, engage them, and convert fans to customers. First and foremost, they desired to build their Facebook community.

Along the way, they wanted to increase engagement with them. They needed to make the posts interesting, and relevant to their business.

They just did not know how to do all that. So they sought us for help.

Solution

The FinalBox team needed extensive training on Digital Marketing Strategy and Facebook Marketing. They wanted training and a consultant to provide advice. And we provided both.

Together with the team, we created a strong Digital Marketing Plan and Strategy. Then, we acted as coach and consultant as they implemented it.

Along the way, there was training on Facebook Marketing, Facebook Advertising, Content Marketing, Social Media Marketing, SEO, and even Branding.

For the Facebook Page, we covered topics such as what topics to post on the page? What is the brand and voice of FinalBox? What is the Crisis Management procedure? And much more.

As the team became more adept at Digital Marketing, we took on a role of monitoring and mentoring, constantly helping them to stay on track and aligned to the strategy and plan.

Results

Their Facebook community responded to the improved marketing efforts, and engaged FinalBox more. Of course, there was an increase in Likes, which means more Fans.

There was an increase in inquiries and higher traffic driven to their website from Facebook, and that resulted in increased sales.

Testimonial from Client

“Timotheus is extremely skillful at SNS. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting. He brings great thinking to us. Much appreciated!

Timotheus is extremely skillful at digital marketing. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting.

He brings many great ideas to us.

He is incredibly talented and knowledgeable. Much appreciated! I wish Timotheus and his team all the best, and would highly recommend any time.”

Mieko Yoshida, Owner, FINALBOX, Japan, 2014

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 6, 2017October 18, 2017

Expedition Agape – Facebook

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing - Expedition Agape Header

Client: Expedition Agape

Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.

Country: Singapore

Project: Facebook Marketing

Challenge

Like many organizations, Expedition Agape was at a loss on how to increase their Facebook community. Also, they would like to engage them on the social media platform.

The goal was to increase brand awareness. Then target those interested to be volunteers to join and participate in charity work. Also, the other target audience were the teenagers in challenging situations. Expedition Agape would like to let them know they have a place to turn to for help.

Lastly, and very importantly, they would like to attract people to attend their charity events where they would raise funds so that the charity work could continue.

Solution

After we received the brief and requirements, we sat down with Expedition Agape to plan a strong Social Media Marketing Plan and Strategy. We also laid down parameters for topics, messages and postings to be communicated.

We began improving their Facebook Page, and then scheduled regular posts. After some time, with Insights, we were able to focus on optimum timings that most of the community is online. And we posted mostly during those peak hours.

At the same time, we ran Online Advertising Campaigns to boost brand awareness.

Results

Expedition Agape’s Facebook Page originally had only 500 fans who liked the page. After our efforts, the number has increased by more than 300%. Today, the number is still rising albeit at a slower pace as per requirement by Expedition Agape.

The reason they requested for the efforts to slow down was because of resources on their end. They were concerned they may not be able to cope with the inquiries.

On the ROI (Return on Investment) for conversions, they reported they now have more volunteers. Before, they had difficulty in getting volunteers on board, and even to know about them. Now, that is not a problem as they have regular inquiries. And because the audience was very targeted, conversion of inquiries to volunteers is high.

The other ROI for teenagers was just as good. And still growing.

The best result was for the events. There was a immense climb in number of attendees for the charity events. As such, for every six month Leadership program, more than sufficient funds were raised to support this cause.

Testimonial from Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Founder, Expedition Agape

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 6, 2017October 18, 2017

Expedition Agape – Website

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Header

Client: Expedition Agape

Country: Singapore

Project: Website Design & Maintenance

Challenge

Expedition Agape developed their website on their own. After that, they invited us to take a look at it, and improve the UI / UX (User Interface and User Experience), layout, design, and any other things that makes the website better.

Also, they asked us to maintain the website by creating and updating content. The content is to help with SEO and drive more traffic to the website.

Solution

Digital Marketing Consultant Singapore - Portfolio - SEO - Website Design and Maintenance — Click Image to See Larger Version

First, we studied their site architecture. It needed some reorganization to make the site flow better and more logical in communicating information. Some parts could get a little confusing for visitors. So, we revised the site structure.

The design of the website is all right. Expedition Agape is a volunteer-driven charity. So, we felt that, although the design they chose looked a little rough, it matched the concept of communicating that this is not a corporation. So, we left the design as it is, and chose to work to improve the layout.

The layout was not ideal originally. The UI / UX was a little clumsy. Also, the way it was done before could sometimes confuse visitors. So, we streamlined the UI / UX, standardized buttons, links, layout, format, call to actions, etc, and made the site easier to navigate as well as encouraged visitors to dive deeper into the site.

Overall, the website improved in look and feel that was aesthetically pleasing. Also, we made sure the site structure and information made sense to Google’s search bots. Thus, improved the ranking, too.

The content was improved and SEO-enabled. For example, we did keyword research, and chose the keyword phrase – Charity Events in Singapore – for one of their pages to compete for ranking. That page, and by default the website, ranked on First Page of Google.

Results

There was an increase in traffic to the Expedition Agape website. A check on Google Analytics revealed that there was an increase by 383%. The organization received good comments from visitors about the new layout, design and content.

As mentioned above, the website climbed up the rankings of search engines, landing on First Page of search engines like Google. Due to the Online Visibility of being on First Page, there was increase brand awareness, increase in inquiries that converted to new volunteers. Even, the teenagers who needed help learned about Expedition Agape, and reached out for help.

Testimonial from Client

Serene Koh, Founder, Expedition Agape

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 6, 2017October 18, 2017

Expedition Agape – SEO

Client: Expedition Agape

Country: Singapore

Project: SEO (Search Engine Optimization)

Challenge

Expedition Agape came to us with a problem. Their website was not ranked on first page of google or any other search engines. As such, they had very little Online Visibility.

This affected them because they relied on acquiring new volunteers for their leadership program. It is a six-month program that requires travel for a couple of weeks. There were existing volunteers who could join them for every trip. But not all volunteers have that luxury. Hence, the need to constantly recruit new volunteers.

In addition, because Expedition Agape is a volunteer-driven charity, they needed to raise funds via fundraising events or corporate sponsorship. With low brand awareness and reach, this was an uphill task for them.

The challenge given was to rank the Expedition Agape website on the First Page of search engines such as Google, Yahoo and Bing thereby increasing brand awareness and driving more traffic to the website.

Solution

After extensive discussion and long meetings with the founders of Expedition Agape, we understand that while they would like an increase in brand awareness, and more volunteers, there is a need to have it in moderation.

This is because, as mentioned above, they are a volunteer-driven charity organization. Even the founders are doing it on a volunteer basis. The concern was that if there were too many inquiries, they may find it hard to cope with attending to all of them.

With that in mind, we sought for a long-tailed keyword phrase that would have sufficient traffic. Not too many so that they get overwhelmed. Just nice to get enough new blood to the organization.

We did extensive research, and found the ideal keywords for them.

The traffic may not look like a lot. But bear in mind that this was long-tailed keyword. Plus, it was low hanging fruit keyword. So this made the phrase an ideal candidate.

Also, studies have found that long-tailed keywords convert better. This was because people who used this term usually were very sure of what they were looking for. They were not simply browsing.

With that in mind, we started to apply On Page SEO and Off Page SEO to the Expedition Agape website.

Results

Within a month, we ranked their website on First Page of Google. Till today, they have remained on that page. Check out the keyword phrase – Charity Events in Singapore – and you will see them on that first page.

Digital Marketing Consultant Singapore - Portfolio - SEO - Expedition Agape Website Ranked on 1st Page of Google — Click Image for Full Page View

After they have reached First Page, the founders gave us feedback that they have received more inquiries that converted to new volunteers. A check on Google Analytics also discovered that more traffic was driven to their website. There was an increase by 383%.

We have achieved the increase in brand awareness as well as increasing their volunteers at a rate they are comfortable with. Even, the teenagers who needed help learned about Expedition Agape, and reached out for help.

Testimonial from Client

Serene Koh, Founder, Expedition Agape

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 6, 2017October 18, 2017

Delcie’s Desserts

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - Delcies Header

Client: Delcie’s Desserts

Delcie’s is the leading healthy bakery in Singapore serving cakes to health conscious consumers, those on diets, diabetics, vegans, vegetarians, plus people with eggs, dairy, soy, wheat and/or nuts allergies.

Country: Singapore

Project: Facebook Marketing

Challenge

Delcie has wondered for a long time – How to engage my Facebook community plus attract them to visit my store?

Solution

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - Increased Engagement and Sales — Click Image for Larger Version

We looked at Delcie’s Facebook Page. She has great products; such as lovely cakes, and delicious desserts. All her creations were very yummy. Trust us. We tasted.

But her posts never drew much attention. Likes were few. Engagement practically none.

After much thought, we realized that all Delcie needed was a simple tweak to her posts. We suggested to Delcie that since she is posting about her wonderful new cakes, why not offer free samples?

A simple call to action such as – Anyone wants to taste test for me? – would surely get some fans interested. Who doesn’t like some free samples right?

Results

Delcie tried what we suggested, and that post received the highest number of likes and comments the Facebook Page ever experienced. Delcie reported to us that the number of people coming to her store increased. So did her sales for that day. ROI was more than 500%!

Testimonial from Client

“Timotheus is an incredibly talented and intelligent individual and consultant with exceptional marketing and branding insights. His creative and thoughtful approach to client relationships and business is truly enlightening and has helped me learn and understand how great business is done.

He is highly knowledgeable about digital strategy and marketing as well as best web and social media practices.

I consider him to be a social media authority. He is consistently going above and beyond to share his expertise with others, and to motivate individuals and businesses to elevate their own expectations of what their business can achieve.

I would highly recommend Timotheus as a vendor, client, and friend.”

Delcie Lam, Owner, Delcie’s Desserts, Singapore, 2014

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 5, 2017October 18, 2017

CMI Invest Pte Ltd

Digital Marketing Consultant Singapore - Portfolio - Video Marketing - CMI Header

Client: CMI Invest Pte Ltd

CMI INVEST PTE LTD is a company that identifies investment opportunities that bring optimal returns for traders and investors.

Country: New Zealand

Project: Video Marketing

Challenge

Not many know of NoaFX, or the powerful MT4 trading platform they provide. The challenge was to create brand awareness of NoaFX’s MT4 trading platform while at the same time educate consumers about a better way of Forex Trading.

Solution

Video is the future. It is easy to consume and engages the human emotions. Also, it can convey ideas and concepts very quickly within a few seconds to minutes.

That is why more and more businesses are using videos to promote their products and services. And that was how we convinced CMI Invest Pte Ltd to invest (no pun intended) on producing a video for their online marketing strategy.

Here is the video we created for them:

Videos used to take up a lot of time and effort. It still does, but at a fraction of the time compared to before. This is because the technology has advanced.

Still, like any video, we started with the script. Then the storyboard. The designers and programmers then took the storyboard and script to the next level. And they created the above video.

This video is also part of a strong online marketing campaign that included SEO, Social Media Marketing, landing pages, autoresponders, Facebook Advertising (PPC), and more.

Results

There was an increase in brand awareness, particularly for the target audience. There were more than 1,000 Likes for the Facebook Page in a short time, and it is still growing daily.

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus

September 5, 2017October 18, 2017

Ace Rental & Travels

Client: Ace Rental & Travels

Ace Rental & Travels is a tours and car rental service company, offered to all guests with the signature warmth and friendliness that is well known in Myanmar.

Country: Myanmar

Project: Facebook Marketing

Challenge

Increase Facebook Page community and engage them.

Solution

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - Ace Rental & Travels Facebook Page — Click Image to See Larger Version

Ace Rental & Travels had no Facebook Page when we were first engaged by them. The first task was to set it up. Before that, we had a meeting with them to clarify branding requirements as well as social media strategy.

Setting up the Facebook Page was easy as we had done it numerous times for many clients. Besides just profile photo, cover photo, about info, and contact info, we customized the setting like we usually do, that is suitable for a business.

During the earlier mentioned meeting when we discussed the social media strategy, we clarified about the branding, business and marketing parameters that we would work with. For example, what posts are suitable for their Facebook Page?

Many businesses fail to look into this. It is important to know what topics are considered suitable by the client. Of course, we would advice them, too.

For Ace Rental & Travels, they are a travel agency. After much discussion, we agreed that the posts should be mainly about their business, what travel options they offer, and travel.

But then again, it can be boring to just keep posting about their services and travel. So we expanded the topics to what people who travel would like to see and know about. So we included topics like where to eat good food, what interesting places to visit, where to have fun, where to club, etc.

All, of course, related to Myanmar.

At the same time, we also ran Advertising Campaigns to increase brand awareness.

Results

Within 3 months, more than 9,000 people liked their Facebook Page. After a year, they attracted the attention of investors.

Testimonial from Client

“Timotheus has a truly strategic digital mind whom I have had the pleasure of working with for the last four years. His work ethic and attitude are truly outstanding and he understands what it takes to succeed in the digital world.

Together with his team, they make a great digital marketing partner. They are fantastic in client liaison, with the ability to instill confidence in clients and describe highly technical specification using very user friendly terminology. The team worked tirelessly to promote and build ACE Rental and Travels across a range of social networks.

I look at them as my PR champions. They have raised our online visibility, strengthened our web presence, augmented brand awareness, and increased our leads. I would wholeheartedly recommend them to anyone interested in a strategic digital marketing partner.”

Adrian Foo, Business Manager, ACE Rental & Travels

If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!

Timotheus