Client: GoodStuff

GoodStuff is an online marketplace offering a wide range of products for the best prices.

Country: Singapore

Project: Facebook Marketing

Challenge

Work closely with the GoodStuff team to create and run ad campaigns on Facebook and Instagram. One of the main issues was that the ads were not delivering. Also, the goal was to keep increasing sales for the ECommerce business.

Solution

We mapped out an entire year’s marketing plan and strategy for GoodStuff.

Ad Campaigns were planned throughout the year plan, and special festivals and occasions were noted especially  for relevant unique offers.

One of the ad we ran was the ad campaign to promote the Nakamichi MyMaiku Bluetooth Speaker.

It was concurrent with the Soft Launch of their website.

We worked with the Sales department on the ideal pricing that was low enough to attract interest, and yet with enough profit to not make losses.

The ad was implemented on Facebook and Instagram platforms.

For a few days, the ads were not delivering, just as GoodStuff experienced it. After a couple of tweaks, it started to deliver, and reached the target audience.

Here is another ad campaign that we did for GoodStuff.

Singapore was experiencing a heatwave at that time.

While this was not originally in the marketing plan, our team reacted to the current situation.

And we came up with a promotion for all the electrical appliances that have cooling capabilities.

As with the earlier advertisement, we came up with the header, body copy and images.

By now, we knew what was preventing the ads from delivering.

So we set up the ad with the tweaks in place, and the ad started to deliver almost immediately after it was approved by Facebook.

 

For E-Commerce businesses, special events, occasions, observances and public holidays are opportunities to run contests, gain more fans and followers, and get more sales.

Mother’s Day was no exception. Here is an ad that offered a plush teddy bear for Free in exchange for likes, shares and comments.

The goal was to increase brand awareness, and favorable association with the brand.

Results

When GoodStuff ads were not delivering, we stepped in and gave it a couple of tweaks. After that, it started to deliver to the target audience. There were plenty of likes and comments. More importantly, there were clicks and conversions.

We also advised GoodStuff that brand awareness is essential, especially for a new online marketplace. They agreed, and campaigns like the Mother’s Day Giveaway was implemented. There was an increase in brand awareness as word started to get out about a new ECommerce player in town.

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Thank you for reading this.

Best wishes to All!

Client: Riverview Hotel Singapore

Riverview Hotel is an affordable 4-star hotel, located along the scenic Singapore River, for business and leisure travelers.

Country: Singapore

Project: Facebook Marketing

Challenge

To continue posting updates on their Facebook Page, and increase fans. Also, to work closely with the Advertising department on ad campaigns. The latter would include posts that lead interested visitors to a landing page with the offer.

Solution

Riverview Hotel has many interesting and exciting events regularly. One of such events was the Liverpool Football Club’s regular meet at the al fresco area of their cafe.

It was truly an enjoyable experience. The food served by the cafe was delicious. There was even a barbecue!

The drinks kept flowing, and everyone was have a great time. The fans were jovial and friendly.

We were there to capture the moments, and share it on the Facebook Page.

 

Riverview Hotel has some of the best chefs, and they create really yummilicious dishes and cakes.

Every year, when Autumn season arrives, there is the Mid-Autumn Festival.

And every year, like clockwork, the chefs bake their ever popular range of moon cakes.

Their signature Bak Kwa with Pine Nuts mooncakes are the best! Or so we heard. We never had the chance to try it. They were sold out fast!

Partly thanks to our Facebook Post alerting all the fans, with a link for them to make their orders immediately.

 

As stated above, one of the requirements by Riverview Hotel was to increase the fans of the Facebook Page.

We ran promotions and offers to achieve that goal. Here is one of the deals where anyone who likes the Facebook Page can drop by their Jade Lounge to enjoy a Free slice of their specialty cake.

Another choice fans have is to feast on the Saturday Lunch Buffet at the cafe with no service charge.

The link seen on the post led visitors to a landing page where they can get more details on how to have the deal fulfilled. There are also terms and conditions stated on the same landing page.

A simple promotion like this required coordination with the advertising department, the lounge and the cafe. The heads of departments were also advised on when the promotion began and when it ended. Information on the mechanics of the promotion was disseminated and coordinated with all departments, too.

The Events department had a special promotion, too, that required the help of the digital marketing team. It was a tie-in with NTUC when weddings booked at Riverview Hotel will receive 50,000 NTUC LinkPoints.

A post about this promotion was updated on the Facebook Page. On the post, there was a link that led interested parties to a landing page. The landing page was designed with sales copy and call to action that encouraged leads to make an inquiry.

Results

In a short time, we increased the number of fans to 2,000. The General Manager of the hotel was pleased with the results.

We posted a Thank You message to all the fans.

But we did not stop there. We continued to increase the fans to greater numbers from then on.

The promotions with landing pages worked well. Sales in room bookings, event bookings, restaurants and cafes increased too. For example, the promotion mentioned above to increase likes, where the reward would be a specialty cake at the lounge or service charge waived at the cafe – it increased fans for the Facebook Page as well as drove traffic to the outlets, increasing patronage and sales.

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Thank you for reading this.

Best wishes to All!

Client: FinalBox

 

FinalBox provides permanent online storage service. They USP is that the storage space they offer has no expiration date.

Country: Japan

Project: Facebook Marketing

Challenge

FinalBox understood the power of social media to reach their target audience, engage them, and convert fans to customers. First and foremost, they desired to build their Facebook community.

Along the way, they wanted to increase engagement with them. They needed to make the posts interesting, and relevant to their business.

They just did not know how to do all that. So they sought us for help.

Solution

The FinalBox team needed extensive training on Digital Marketing Strategy and Facebook Marketing. They wanted training and a consultant to provide advice. And we provided both.

Together with the team, we created a strong Digital Marketing Plan and Strategy. Then, we acted as coach and consultant as they implemented it.

Along the way, there was training on Facebook Marketing, Facebook Advertising, Content Marketing, Social Media Marketing, SEO, and even Branding.

For the Facebook Page, we covered topics such as what topics to post on the page? What is the brand and voice of FinalBox? What is the Crisis Management procedure? And much more.

As the team became more adept at Digital Marketing, we took on a role of monitoring and mentoring, constantly helping them to stay on track and aligned to the strategy and plan.

Results

Their Facebook community responded to the improved marketing efforts, and engaged FinalBox more. Of course, there was an increase in Likes, which means more Fans.

There was an increase in inquiries and higher traffic driven to their website from Facebook, and that resulted in increased sales.

Testimonial from Client

“Timotheus is extremely skillful at SNS. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting. He brings great thinking to us. Much appreciated!

Timotheus is extremely skillful at digital marketing. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting.

He brings many great ideas to us.

He is incredibly talented and knowledgeable. Much appreciated! I wish Timotheus and his team all the best, and would highly recommend any time.”

Mieko Yoshida, Owner, FINALBOX, Japan, 2014

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Thank you for reading this.

Best wishes to All!

Client: Expedition Agape

Expedition Agape is a charity organization in Singapore, with working adult volunteers mentoring teenagers in challenging life circumstances, making a difference to local and overseas communities in need.

Country: Singapore

Project: Facebook Marketing

Challenge

Like many organizations, Expedition Agape was at a loss on how to increase their Facebook community. Also, they would like to engage them on the social media platform.

The goal was to increase brand awareness. Then target those interested to be volunteers to join and participate in charity work. Also, the other target audience were the teenagers in challenging situations. Expedition Agape would like to let them know they have a place to turn to for help.

Lastly, and very importantly, they would like to attract people to attend their charity events where they would raise funds so that the charity work could continue.

Solution

After we received the brief and requirements, we sat down with Expedition Agape to plan a strong Social Media Marketing Plan and Strategy. We also laid down parameters for topics, messages and postings to be communicated.

We began improving their Facebook Page, and then scheduled regular posts. After some time, with Insights, we were able to focus on optimum timings that most of the community is online. And we posted mostly during those peak hours.

At the same time, we ran Online Advertising Campaigns to boost brand awareness.

Results

Expedition Agape’s Facebook Page originally had only 500 fans who liked the page. After our efforts, the number has increased by more than 300%. Today, the number is still rising albeit at a slower pace as per requirement by Expedition Agape.

The reason they requested for the efforts to slow down was because of resources on their end. They were concerned they may not be able to cope with the inquiries.

On the ROI (Return on Investment) for conversions, they reported they now have more volunteers. Before, they had difficulty in getting volunteers on board, and even to know about them. Now, that is not a problem as they have regular inquiries. And because the audience was very targeted, conversion of inquiries to volunteers is high.

The other ROI for teenagers was just as good. And still growing.

The best result was for the events. There was a immense climb in number of attendees for the charity events. As such, for every six month Leadership program, more than sufficient funds were raised to support this cause.

Testimonial from Client

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals. Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Founder, Expedition Agape

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Thank you for reading this.

Best wishes to All!

Client: Delcie’s Desserts

Delcie’s is the leading healthy bakery in Singapore serving cakes to health conscious consumers, those on diets, diabetics, vegans, vegetarians, plus people with eggs, dairy, soy, wheat and/or nuts allergies.

Country: Singapore

Project: Facebook Marketing

Challenge

Delcie has wondered for a long time – How to engage my Facebook community plus attract them to visit my store?

Solution

We looked at Delcie’s Facebook Page. She has great products; such as lovely cakes, and delicious desserts. All her creations were very yummy. Trust us. We tasted.

But her posts never drew much attention. Likes were few. Engagement practically none.

After much thought, we realized that all Delcie needed was a simple tweak to her posts. We suggested to Delcie that since she is posting about her wonderful new cakes, why not offer free samples?

A simple call to action such as – Anyone wants to taste test for me? – would surely get some fans interested. Who doesn’t like some free samples right?

Results

Delcie tried what we suggested, and that post received the highest number of likes and comments the Facebook Page ever experienced. Delcie reported to us that the number of people coming to her store increased. So did her sales for that day. ROI was more than 500%!

Testimonial from Client

“Timotheus is an incredibly talented and intelligent individual and consultant with exceptional marketing and branding insights. His creative and thoughtful approach to client relationships and business is truly enlightening and has helped me learn and understand how great business is done.

He is highly knowledgeable about digital strategy and marketing as well as best web and social media practices.

I consider him to be a social media authority. He is consistently going above and beyond to share his expertise with others, and to motivate individuals and businesses to elevate their own expectations of what their business can achieve.

I would highly recommend Timotheus as a vendor, client, and friend.”

Delcie Lam, Owner, Delcie’s Desserts, Singapore, 2014

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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to All!