My CV

Adjunct Lecturer (Digital Marketing), University College Dublin ★ Expert Speaker at Google ★ Affiliate Marketer

Timotheus’ Note: This page was originally published on 25 December 2016. It has been updated, and republished again on 22 July 2022, with updated information about Timotheus’ work experience and skills.

Summary

With more than 25 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.

With the advent of social media, Timotheus continues to add tremendous value to small and medium enterprises in Singapore and the Asian region. Besides Social Media Marketing, his expertise includes Video Marketing, Email Marketing, Content Marketing, and particularly Search Engine Optimization (SEO). He believes the latter must encompass the other digital marketing strategies so as to increase online visibility for businesses, and he has achieved ranking for many clients’ websites on 1st Page of search engines such as Google. This resulted in driving traffic to the business websites, increasing sales leads, and eventually converting leads to customers.

Timotheus has a Masters of Science in Marketing (First Class Honours), where he was among the top 3 graduates. His hobbies include meeting people over coffee, photography, travel, and meditation.

Career Accomplishments

★Turnaround revenue that had stagnated at $9M for years at APRO. Increased sales by another $10,000,000 in 9 months, bringing in a total of $19M.

★Turnaround revenue that had stagnated at $5M for years at Pico Guards. Increased sales by another $7,000,000 in 9 months, bringing in a total of $12M.


Experience and Skills

Expert Speaker, Squared Online

September 2021 – Present

Delivered online classes on digital marketing and strategies such as Digital
Disruption, Customer Journey, Search, Attribution, Data Analytics, and more.

Associate Lecturer, Marketing Institute of Singapore

October 2018 – Present

  • Delivered Digital Marketing Courses such as Fast Track Digital Marketing,
    SEO, PPC, Social Media Marketing, Email Marketing
  • Created and updated course content regularly
  • Prepared relevant case studies
  • Delivered lessons
  • Engaged students and create interest in subjects

Adjunct Lecturer, University College Dublin

February 2018 – Present

  • Taught in Asian campuses; such as Singapore, Hong Kong, etc
  • Researched and Selected Textbooks for Marketing Communication and Digital Marketing courses
  • Created Study Guide
  • Created Assignment Projects that include digital marketing plan & strategy for a business, recommended digital marketing channels, implementation (practical experience), measuring results, ethics & regulations, and a presentation
  • Created Exam Questions
  • Updated course slides due to ever changing digital landscape
  • Prepared relevant case studies
  • Delivered lessons
  • Engaged students and created interest in subjects
  • Marked exam papers and graded project assignments

Associate Trainer, APRO Training Centre

June 2016- Present

  • Delivered WSQ Diploma Courses
  • Delivered lessons
  • Engaged students and create interest in subjects

Previous Experience and Skills

★ Senior Digital Marketing Consultant ★ Speaker, Freelance, July 2018 – December 2019

CEO, OOJO, June 2014 to June 2018

Digital Marketing Consultant ★ Trainer/Facilitator ★ Copywriter, Freelance, 2013 – May 2014

Business Development Manager, Pico Guards, 2011 – 2012

Sales & Marketing Executive, APRO Asian Protection, 2009 – 2011

★ Centre Manager ★ Facilitator, Cosmic Phoenix, 2006 – 2009

Centre Manager, Como Shambhala Urban Escape (owned by Club 21), 2004 – 2006

Marketing Consultant ★ Copywriter ★ Facilitator, Freelance, 2001 – 2003

Marketing Communications Manager, Strategic Intelligence, 1999 – 2000

Scriptwriter, MediaCorp TV, 1995 – 1996

★ Marketing Executive ★ Animator ★ Demo Artist ★ Trainer/Facilitator, Softimage – subsidiary of Microsoft, 1991 – 1995

Visualizer (1988), Art Director (1989 to 1990), Calnet – subsidiary of Informatics Group, 1988 – 1990

Education

Master of Science (Marketing), 1st Class Honors

University College Dublin, National University of Ireland (Dublin), 2011 to 2013

★ 1st Class Honours
★ Award GPA: 3.70
★ Top 3 Student Award Prize Winner ► Programme Achievement Award 2013

Test Scores

GPA 3.70

Research Paper 1 – A

Research Paper 2 – A

Organisational Behaviour & Work – A

Corporate Financial Management – A

Brand Management – A

Business Policy – B+

Strategic Marketing Management – B+

Marketing Communications – C+

Advanced Certificate in Training and Assessment (ACTA)

Institute for Adult Learning Singapore, 2013

Advanced Diploma in Systems Analysis and Programming

Japan Singapore Institute of Software Technology – Singapore Polytechnic, 1984 to 1986

Executive Courses

Winning Negotiation Strategies

University College Dublin, National University of Ireland (Dublin), 2015

Honors & Awards

Outstanding Alumnus of the Year 2016

National University of Ireland, Dublin – University College Dublin, April 2016

Programme Achievement Award

University College Dublin, National University of Ireland, May 2013

Timotheus received the Programme Achievement Award in 2013. This award is presented by UCD only to the Top Three Students in the Master of Science in Marketing program (26th intake), offered by the National University of Ireland, Dublin. This achievement was presented to him during the graduation ceremony on 5 May 2013, with the presence of Professor Ciarán Ó hÓgartaigh, Dean of UCD School of Business, University College Dublin (UCD).


Organizations

UCD Alumni Singapore, Member since 2015


Languages

English

Professional working proficiency

Chinese

Professional working proficiency


Interests

Timotheus loves to meet up with people over coffee to chat and catch up. He also enjoys TV shows & movies, photography and travel. He practices meditation, and conducts meditation classes, seminars and workshops.


Skills

★ SEO

★ Digital Marketing

★ Video SEO

★ SEO Copywriting

★ Video Marketing

★ Social Media Marketing

★ PPC

★ SEM

★ Email Marketing

★ Content Marketing

★ Online Advertising (e.g. Facebook Advertising, Instagram Advertising, Twitter Advertising, etc)


If you have any questions,  please feel free to Contact Me.

Best wishes,

Timotheus

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