From 2017 to 2019, I taught with Tertiary Courses Singapore, a private training provider offering professional upskilling programs across technology, business, and digital skills. My role was to design and… Tertiary Courses – Digital Marketing Trainer
In October 2018, I joined the Marketing Institute of Singapore (MIS) as a Training Consultant. MIS is Singapore’s national body for sales and marketing professionals, offering executive development and corporate… Marketing Institute of Singapore Training Consultant
In 2025, I joined FirstCom Academy as an Adjunct Trainer in digital marketing. FirstCom Academy is a SkillsFuture‑accredited training provider in Singapore, focused on equipping SMEs and professionals with practical,… FirstCom Academy – Adjunct Trainer (Digital Marketing)
In 2021 and 2022, I taught with Avado Learning on the award‑winning Squared Online program, developed in partnership with Google. This program was designed to equip professionals with leadership skills… Avado with Google – Squared Online Digital Marketing Lecturer
As a Lecturer with University College Dublin (UCD), I taught and developed modules in digital marketing and e‑commerce for the Bachelor of Business Studies (Honours) program in Singapore and Hong… University College Dublin Digital Marketing Lecturer
Challenge The rapid rise of generative AI created a flood of new tools, platforms, and trends. Many professionals and creators were curious but overwhelmed, lacking a trusted hub that could… AI Content Innovators — GenAI Tools & Trends Hub
Challenge MAC Cosmetics Singapore faced intense competition from global and Korean beauty brands with stronger digital presence. The challenge was to identify gaps in MAC’s digital strategy and propose a… MAC Cosmetics Capstone — Digital Growth Strategy
Challenge A new e‑commerce brand needed a Shopify storefront that could launch quickly, look professional, and convert visitors into buyers. The challenge was to design a store that balanced branding,… Shopify Store Build: Full Funnel + GenAI Imagery
Challenge In a competitive simulated market environment, the task was to design and optimize Google Ads campaigns under tight budget constraints. The challenge was to balance keyword bidding, ad copy… Google Ads Simulation: 279.9% ROAS
Challenge Wealthy Affiliate’s annual Black Friday promotion is highly competitive, with affiliates worldwide vying for attention. The challenge was to cut through the noise, attract targeted traffic, and maximize conversions… Wealthy Affiliate – Black Friday Campaign