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Introduction
Hi everyone.
In the previous blog post, I talked about the eleven steps to do email marketing, and in that blog post, I mentioned about lead magnets.
Today we will discuss about it in more detail.
This blog post will help you understand more about what are lead magnets and how to create them.
Digital Marketing
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Watch: What are Lead Magnets & How to Create Them | Episode 4 | Email Marketing 101
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Or if you prefer to Read, continue from here.
What is a Lead Magnet?
A lead magnet is something that is offered that can get people to sign up.
I’m sure you’ve seen them when you visit other people’s websites.
Some sites offer something free, like a free research report or a gift, and in exchange, you give them your name and email address.
After you do that, the lead magnet is then sent to you as promised.
Examples of lead magnets are eBooks, research reports, PDFs, how to videos, podcasts, tools, courses, checklists, et cetera.
What Makes a Great Lead Magnet?
Well, your lead magnet must be designed to give a solution to a problem that your target audience is facing.
And your target audience must be able to see the value that your lead magnet gives.
And the lead magnet must also offer immediate gratification.
How to Create a Great Lead Magnet?
Lead magnets can help to get results fast, and it is wise to spend time to create a good quality lead magnet.
It can be exclusive content that your target audience cannot find anywhere else.
It should solve a specific problem.
Basically, offer something that people need but cannot get anywhere else.
To get ideas, you can look for inspiration from social media, YouTube and forums.
See what people are asking, what they are looking for.
You can even survey your target audience to get ideas, ask what are their frustrations, concerns and struggles?
And when you create your lead magnet, keep it simple.
These days, people don’t like to read a lot, so give them answers and solutions fast.
If you’re offering a research report, keep it to two to five pages long and add images to break up the text.
The long lines of text break it up.
It makes for easier reading.
You can also offer infographics which are very popular, or if you are an online store, maybe you can offer discounts or free gifts.
Most importantly, make sure you include your business contact info on your lead magnet.
Sometimes people may pass it along and it’s good for others to be able to reach you.
And lastly, don’t forget branding.
Make sure you show your logo, company name, slogan, et cetera.
Would you like to learn how to start and grow an affiliate marketing business? Join my I Love Passive Income community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.
What are Lead Magnets & How to Create Them | Episode 4 | Email Marketing 101
Timotheus Final Thoughts
These days, when people consider signing up to join your mailing list, they will expect something in return.
So do spend time to think of a great lead magnet, one that is attractive and irresistible to your target audience.
But don’t spend too much time on creating it.
Maybe just a few hours is good enough.
Maximum, take a day.
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Do you have any questions about this topic – about what a lead magnet is and how to create them?
Let me know in the comments below.
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I wish you immense wealth and success!
Timotheus
Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor