UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50

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Date and Time: 13 November 2017, 6.30 pm to 10.30 pm

Timotheus Session: 13 November 2017, 6.30 pm to 10.30 pm

Venue: Kaplan Singapore @ Wilkie Edge, Singapore

Key Takeaways

• What is Digital Marketing
• Importance of Digital Marketing for Global Online Visibility
• Importance of Ranking on 1st Pages Across Search Engines
• Digital Marketing Strategies to Rank on 1st Pages Across Search Engines
• Such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website, Social Media Marketing, Content Marketing, Mobile Marketing, PPC (Pay Per Click) Advertising, Analytics, Reports and more.

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UCD is ranked in the top 1% of universities worldwide (Times Higher Education World University Rankings 2013/2014).

UCD School of Business is one of the 70 elite business schools in the world to receive the Triple-Crown Accreditation from AACSB, EQUIS and AMBA (www.mba.today)

The Bachelor of Business Studies (Honours) programme has been designed to meet the growing demand for graduates in this field across Asia. The objectives of this programme include providing students with a solid conceptual and practical understanding of business and management.

Also to provide a learning experience in which interactive debate is a key educational component. To help students develop the necessary technical, knowledge-application, communication, team building and leadership skills consistent with the changing needs of modern day businesses, and facilitate lifelong learning and demands for personal development and confidence building.

Timotheus delivered a lecture that provided the following information:

• Why is Online Visibility Important?
• Why is it Important to Rank on 1st Page Across Search Engines
• What is Digital Marketing?
• What are the Digital Marketing Strategies that every digital marketer must know?
• What are the Digital Marketing Strategies that every business must know, understand and apply to succeed?
• Websites and How to Use Them Effectively for Business Success?
• What is SEO (Search Engine Optimization?
• Black Hat SEO vs White Hat SEO
• What are Keywords?
• The Importance of Keywords for Online Marketing Success
• What is On Page SEO and Off Page SEO?
• What is Social Media Marketing and the Importance of It
• What is Content Marketing and Why It is Important for the Success of a Business?
• What is Video Marketing and Why It is Important for the Success of a Business?
• Audio Marketing, Article Marketing, Press Release, Mobile Marketing, PPC (Pay Per Click) Advertising, Email Marketing, Analytics, Reports and more.

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Would you like to learn how to start and grow an affiliate marketing business? Join my I Love Passive Income community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.

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UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50

Timotheus Final Word

I do so enjoy delivering lectures. And I miss the days when I did it at the universities. Today, I do it mostly online, from my work desk at home.

This guest lecture session was an invitation from one of my colleagues at UCD, Professor Markus Vanharanta. He wanted someone like me, from the digital marketing sector and doing the work on the ground.

I was invited to give a short presentation about a digital marketing topic.

I really enjoyed the session. As you can see, the students were very engaged. After the lecture, they came forward and asked more questions about digital marketing.

If you have ANY questions, or anything to clarify, please drop a comment below. I will be happy to help you.

I wish everyone great wealth and success.

Timotheus
Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor