Project: Facebook Marketing
Client: FinalBox
FinalBox provides permanent online storage service. They USP is that the storage space they offer has no expiration date.
Country: Japan
Challenges Faced by FinalBox
FinalBox understood the power of social media to reach their target audience, engage them, and convert fans to customers. First and foremost, they desired to build their Facebook community.
Along the way, they wanted to increase engagement with them. They needed to make the posts interesting, and relevant to their business.
They just did not know how to do all that. So they sought us for help.
Solution for FinalBox
The FinalBox team needed extensive training on Digital Marketing Strategy and Facebook Marketing.
They wanted training and a consultant to provide advice. And we provided both.
Together with the team, we created a strong Digital Marketing Plan and Strategy. Then, we acted as coach and consultant as they implemented it.
Along the way, there was training on Facebook Marketing, Facebook Advertising, Content Marketing, Social Media Marketing, SEO, and even Branding.
For the Facebook Page, we covered topics such as what topics to post on the page? What is the brand and voice of FinalBox? What is the Crisis Management procedure? And much more.
As the team became more adept at Digital Marketing, we took on a role of monitoring and mentoring, constantly helping them to stay on track and aligned to the strategy and plan.
Results
Their Facebook community responded to the improved marketing efforts, and engaged FinalBox more. Of course, there was an increase in Likes, which means more Fans.
There was an increase in inquiries and higher traffic driven to their website from Facebook, and that resulted in increased sales.