UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class – November 13 2017

UCD BBSMKT50 Class - header

UCD  Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class – November 13 2017

Class: UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017

Lecture Delivered by Timotheus: Importance of Digital Marketing for Global Online Visibility

Organizer: UCD (also known as National University of Ireland, Dublin), UCD Michael Smurfit Graduate Business School

UCD Michael Smurfit Graduate Business School logo

Date and Time: 13 November 2017, 6.30 pm to 10.30 pm

Timotheus Session: 13 November 2017, 6.30 pm to 10.30 pm

Venue: Kaplan Singapore @ Wilkie Edge, Singapore

Key Takeaways

  • What is Digital Marketing
  • Importance of Digital Marketing for Global Online Visibility
  • Importance of Ranking on 1st Pages Across Search Engines
  • Digital Marketing Strategies to Rank on 1st Pages Across Search Engines
  • Such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Website, Social Media Marketing, Content Marketing, Mobile Marketing, PPC (Pay Per Click) Advertising, Analytics, Reports and more.

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About UCD Bachelor of Business Studies (Honours) in Marketing, BBSMKT50 Class- November 13 2017

UCD is ranked in the top 1% of universities worldwide (Times Higher Education World University Rankings 2013/2014).

UCD School of Business is one of the 70 elite business schools in the world to receive the Triple-Crown Accreditation from AACSB, EQUIS and AMBA (www.mba.today)

Triple Gems
Triple Gems

The Bachelor of Business Studies (Honours) programme has been designed to meet the growing demand for graduates in this field across Asia. The objectives of this programme include providing students with a solid conceptual and practical understanding of business and management.

Also to provide a learning experience in which interactive debate is a key educational component. To help students develop the necessary technical, knowledge-application, communication, team building and leadership skills consistent with the changing needs of modern day businesses, and facilitate lifelong learning and demands for personal development and confidence building.


Timotheus’ Lecture on the Importance of Digital Marketing for Global Online Visibility

Timotheus Delivers Digital Marketing Lecture
Timotheus Delivers Digital Marketing Lecture

Timotheus delivered a lecture that provided the following information:

  • Why is Online Visibility Important?
  • Why is it Important to Rank on 1st Page Across Search Engines
  • What is Digital Marketing?
  • What are the Digital Marketing Strategies that every digital marketer must know?
  • What are the Digital Marketing Strategies that every business must know, understand and apply to succeed?
  • Websites and How to Use Them Effectively for Business Success?
  • What is SEO (Search Engine Optimization?
  • Black Hat SEO vs White Hat SEO
  • What are Keywords?
  • The Importance of Keywords for Online Marketing Success
  • What is On Page SEO and Off Page SEO?
  • What is Social Media Marketing and the Importance of It
  • What is Content Marketing and Why It is Important for the Success of a Business?
  • What is Video Marketing and Why It is Important for the Success of a Business?
  • Audio Marketing, Article Marketing, Press Release, Mobile Marketing, PPC (Pay Per Click) Advertising, Email Marketing, Analytics, Reports and more.

More Media from the Lecture

Timotheus arrived at Kaplan
Timotheus arrived at Kaplan
Halls of Learning
Halls of Learning
UCD BBSMKT50 Class
UCD BBSMKT50 Class
Dr Markus Delivering Lecture To His Class
Dr Markus Delivering Lecture To His Class
Timotheus Throwing Questions To Engage Students
Timotheus Throwing Questions To Engage Students
Timotheus Explaining Why Online Visibility Is Important For Businesses to Succeed
Timotheus Explaining Why Online Visibility Is Important For Businesses to Succeed
Timotheus Answers Questions From Students After Lecture
Timotheus Answers Questions From Students After Lecture


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Best wishes to All!

Timotheus

Seamless Asia 2017

Seamless Asia 2017

Event: Conference and Seminar

Event Title: Seamless Asia 2017 – Seamless Payments. E-Commerce. Retail

Topic Delivered by Timotheus: 7 Actionable SEO Tips for Every E-Commerce Site

Organizer: Terrapinn

Date and Time: 19 and 20 April 2017, 9.00 am to 5.00 pm

Timotheus Session: 19 April 2017, 12.00 pm

Venue: Suntec Convention & Exhibition Centre, Singapore

Key Takeaways

  • Digital Marketing Strategies for Global Online Visibiity
  • 7 Essential and Actionable SEO strategies to rank your website on all leading search engines
  • Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Video Marketing, Content Marketing and Analytics

Target Audience

  • CEOs, CIO
  • IT Directors
  • IT Application / Infrastructure Managers
  • Managing Directors
  • Senior Management Executives
  • Heads of Departments from Admin, Facilities Management, Procurement and Marketing
  • Entrepreneurs
  • Business Owners

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About Seamless Asia 2017

Seamless Asia 2017 is a dynamic conference, summit and large scale exhibition bringing together the converging worlds of e-commerce, retail and payments. It is an event where pioneers and leaders in payments, e-commerce and retail exchange ideas, showcase products and develop partnerships in a creative collision of the best and brightest industry minds.

Timotheus was invited to speak about SEO (Search Engine Optimization). Specifically 7 essential and actionable SEO strategies that can help websites rank on the first pages across leading search engines.

During the session, Timotheus shared how SEO is evolving, and how activities including blogging, social media, content and more can create social signals and online mentions that boost rankings.


Event Media

Timotheus arrived at Seamless Asia 2017
Timotheus arrived at Seamless Asia 2017
Synopsis of topic that Timotheus spoke at Seamless Asia 2017
Synopsis of topic that Timotheus spoke at Seamless Asia 2017
Date and Time of Timotheus' Talk at Seamless Asia 2017
Date and Time of Timotheus’ Talk at Seamless Asia 2017
Timotheus asked audience question - Why Is It Important To Get Ranked on First Page of Google, Bing and Yahoo?
Timotheus asked audience question – Why Is It Important To Get Ranked on First Page of Google, Bing and Yahoo?
Audience at Seamless Asia 2017 - Seamless University
Audience at Seamless Asia 2017 – Seamless University
Timotheus presenting the 7 Actionable SEO Tips for Every E-Commerce Site
Timotheus presenting the 7 Actionable SEO Tips for Every E-Commerce Site


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Best wishes to All!

Timotheus

SME Biz Innovation Summit 2017

SME Biz Innovation Summit 2017

Event: Seminar

Event Title: Globalization of SMEs: Resilience, Innovation & Exploration

Topic Delivered by Timotheus: Digital Marketing For Global Online Visibility: Erase Boundaries

Organizer: SMB World Asia and Questex

Organizers

Date and Time: 6 July 2017, 9.00 am to 5.00 pm

Timotheus Session: 6 July 2017, 2.55 pm

Venue: One Farrer Hotel & Spa

Key Takeaways

  • Digital Marketing Strategies for Global Online Visibiity
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Content Marketing
  • Analytics

Target Audience

  • CEOs
  • Managing Directors
  • Entrepreneurs
  • Business Owners

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About Globalization of SMEs: Resilience, Innovation & Exploration

The seminar addresses the ongoing global economic challenges, disruptions and new trends of globalization. This is in recognition of the Singapore Government’s call for SMEs to embrace innovation and globalization so as to remain relevant and competitive.

In view of this topic, Timotheus was invited to speak about digital marketing and how SMEs can transition to the digital economy. Transformative digital marketing strategies need to be employed to build an impactful global online visibility.

Critical strategies such as SEO, SEM, Social Media Marketing, Email Marketing, Video Marketing and Content Marketing must work together to achieve that online visibility. Then harnessed to do wonders for brand awareness, thereby boosting sales and revenue.


Event Media

Seminar Room
Seminar Room
Timotheus on Speaker List
Timotheus on Speaker List
Synopsis of Topic Delivered by Timotheus for the Seminar
Synopsis of Topic Delivered by Timotheus for the Seminar
Timotheus with Attendees
Timotheus with Attendees
Happy Attendees
Happy Attendees
Booths outside the seminar
Booths outside the seminar


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Thank you for reading this.

Best wishes to All!

Timotheus

Coleegs Lunch and Learn

Coleegs Lunch and Learn - header

Coleegs Lunch and Learn

Event: Lunchtime Seminar

Title: Digital Marketing Magic – The Secrets to SEO, Social & Content Success

Organizer: Coleegs

Coleegs Logo

Date and Time: 30 March 2017, 12.00 pm to 1.00 pm

Venue: The Great Room, One George Street

Key Takeaways

  • Basics of digital marketing
  • Basics of Search Engine Optimization (SEO)
  • Basics of Social Media Marketing
  • Importance of Content Marketing

Target Audience

  • CEOs
  • Managing Directors
  • Entrepreneurs
  • Business Owners

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About Coleegs Lunch and Learn

The Lunch and Learn is a regular event at The Great Room, One George Street. The concept was to invite interested parties to attend a talk where delicious lunch was provided. In a casual environment, the attendees can learn from the experts while enjoying a good meal.

Manni, the CEO of Coleegs, co-organized this particular event to introduce Coleegs and the talented specialists at the company. In view of that, together with Timotheus and Christian, they designed a one-hour quick-paced introduction to the basics of digital marketing, social marketing and content marketing.

Besides introducing Coleegs, the other important agenda was to educate business owners and top management on what SEO, social media marketing and content marketing is truly all about.


Event Media

Signage of Companies at One George Street
Signage of Companies at One George Street
Entrance of The Great Room
Entrance of The Great Room
Casual Meeting Area inside The Great Room
Casual Meeting Area inside The Great Room
Inside the Great Room
Inside the Great Room
Nice View from The Great Room
Nice View from The Great Room
Attendees Listening Attentively
Attendees Listening Attentively
Facebook Ad campaign that was run to Promote Lunch and Learn
Facebook Ad campaign that was run to Promote Lunch and Learn


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Timotheus

Multipreneur Talk for SMEs

Multipreneur Talk - header

Multipreneur Talk for SMEs

Event: Networking/Business Talk

Title: 6 Digital Marketing Strategies Your Business Needs To Do To Succeed

Organizer: Multipreneur

Date and Time: 20 January 2016, 7.00 pm to 9.30 pm

Venue: Singapore Sports Hub

Key Takeaways

  • 6 Digital Marketing Strategies that every business must do in order to succeed

Target Audience

  • Entrepreneurs
  • Business Owners

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About Multipreneur Talk for SMEs

Multipreneur organizes talks for SMEs on topic relevant to every aspect of business – such as HR (Human Resource), Accounting, Logistics, Operations, and Digital Marketing.

I was invited to give a talk about digital marketing, and how it can help businesses to promote their products and services. After this session, I was invited back many more times to speak on digital marketing, and various related digital marketing topics such as How to Create a Website with Good UI/UX?


Event Media

Timotheus answering questions from the floor about digital marketing
Timotheus answering questions from the floor about digital marketing
Listening to attendee pouring their woes due to bad experience with agencies
Listening to attendee pouring their woes due to bad experience with agencies
Timotheus answering attendee's question about digital marketing
Timotheus answering attendee’s question about digital marketing
Happy Attendees
Happy Attendees


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Best wishes to All!

Timotheus

CEO Signature Event

CEO Signature Event - header

CEO Signature Event

Event: Seminar

Title: Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing

Organizer: Venture Platform

VP Logo

Date and Time: 29 November 2015, 3.00 pm to 5.00 pm

Venue: Clarke Quay Central

Key Takeaways

  • Basics of digital marketing
  • How to achieve Online Local Domination
  • 6 essential things to gain online presence and be noticed by your target audience

Target Audience

  • CEOs
  • Chairman
  • Managing Directors
  • Entrepreneurs

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About CEO Signature Event

CEO Signature Event is a series of talks and workshops created by Venture Platform. The purpose is to support SMEs (Small and Medium Enterprises) in Singapore.

CEO Signature Event - Timotheus presenting
CEO Signature Event – Timotheus presenting

The series of talks and workshops cover a wide range of topics that will provide information to help the SMEs. One of these topics is Digital Marketing.

Back in 2015, most businesses in Singapore did not have a clear and full understanding about Digital Marketing. Venture Platform recognized this fact among their members. Many were asking for a seminar to enlighten them on online marketing and how they can apply it to promote their businesses.

Back then I was still the CEO of OOJO. Venture Platform approached one of the partners in the agency, and asked me to deliver a talk about the topic. I had recently completed a seminar at SME Centre @ SICCI. When Venture Platform heard about the seminar and the information shared there, they were keen to have the same presentation for their members.

After everything was arranged, the event was held with much success. Many attendees came forward to chat with me, and to find out more about digital marketing.


Event Media

CEO Signature Event - Timotheus presenting
CEO Signature Event – Timotheus presenting
CEO Signature Event - Timotheus asking audience a question
CEO Signature Event – Timotheus asking audience a question
CEO Signature Event - Timotheus Presenting
CEO Signature Event – Timotheus Presenting
CEO Signature Event - Attendees Chatting with Timotheus
CEO Signature Event – Attendees Chatting with Timotheu


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Best wishes to All!

Timotheus

Business Seminar at SME Centre at SICCI

Digital Marketing Consultant - Talk at SME Centre at SICCI

Business Seminar at SME Centre at SICCI

Event: Seminar

Title: Marketing Your Business Online – How to Achieve Online Local Domination and 6 Things You Should Be Doing

Organizer: SME Centre @ SICCI

Date and Time: 17 June 2015, 3.00 pm to 5.00 pm

Venue: SICCI Building

Key Takeaways

  • Basics of digital marketing
  • How to achieve Online Local Domination
  • 6 essential things to gain online presence and be noticed by your target audience

Target Audience

  • Directors
  • Senior Executives
  • Marketing Managers
  • Marketing Executives

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About the Seminar

Online Local Domination is when your company is an easily found business of its type in a given local area. In addition, your business is always at the top of local search results, normal search results and geo-targeted generic results.

Introduction of Timotheus - Digital Marketing Consultant
Introduction of Timotheus – Digital Marketing Consultant

There are a wide variety of tried and tested digital marketing methods that can help you see desired sales results. But how much do you know about managing the following areas to enhance your digital marketing efforts?

Through this seminar, SMEs will understand:

  • 6 essential things to market their business online
  • How to achieve Online Local Domination to increase brand exposure
  • Ways to enhance brand awareness & draw traffic to your website
  • How to engage interested customers in your products & services
  • Different tactics to convert prospects into customers

Email Newsletter that Promoted this Event

Click on image to see full newsletter.

Digital Marketing Consultant - Talk at SME Centre at SICCI - email newsletter promoting event - thumbnail
Thumbnail of email newsletter sent out by SME Centre @ SICCI to promote this event. Click on image to see complete newsletter in another window or tab.

Event Media

The Talk at SME Centre at SICCI commences
The Talk at SME Centre at SICCI commences
Timotheus in the midst of sharing digital marketing strategies
Timotheus in the midst of sharing digital marketing strategies
Captive Audience at the Talk
Captive Audience at the Talk
Timotheus explaining Social Media Marketing
Timotheus explaining Social Media Marketing


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Timotheus

Testimonials

Digital Marketing Consultant Singapore - Testimonial - header

Testimonials

Client: Ace Rental & Travels, Myanmar

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - Ace Rental & Travels“Timotheus has a truly strategic digital mind whom I have had the pleasure of working with for the last four years. His work ethic and attitude are truly outstanding and he understands what it takes to succeed in the digital world.

Together with his team, they make a great digital marketing partner. They are fantastic in client liaison, with the ability to instill confidence in clients and describe highly technical specification using very user friendly terminology. The team worked tirelessly to promote and build ACE Rental and Travels across a range of social networks.

I look at them as my PR champions. They have raised our online visibility, strengthened our web presence, augmented brand awareness, and increased our leads. I would wholeheartedly recommend them to anyone interested in a strategic digital marketing partner.”

Adrian Foo, Business Manager, ACE Rental & Travels

See Case Study, Click Here


Client: Delcie’s Desserts, Singapore

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - Delcie's Desserts logo“Timotheus is an incredibly talented and intelligent individual and consultant with exceptional marketing and branding insights. His creative and thoughtful approach to client relationships and business is truly enlightening and has helped me learn and understand how great business is done.

He is highly knowledgeable about digital strategy and marketing as well as best web and social media practices.

I consider him to be a social media authority. He is consistently going above and beyond to share his expertise with others, and to motivate individuals and businesses to elevate their own expectations of what their business can achieve.

I would highly recommend Timotheus as a vendor, client, and friend.”

Delcie Lam, Owner, Delcie’s Desserts, Singapore, 2014

See Case Study, Click Here


Client: Expedition Agape, Singapore

Digital Marketing Consultant Singapore - Portfolio - SEO (Search Engine Optimization) - Expedition Agape logo

“Over the months, the awareness of Expedition Agape has grown exponentially. We now see a regular and dedicated volunteer team with constant new referrals.

Our Expedition Agape Facebook Page has also increased in likes, more than tripling from the original number of likes of 500 to more than 1,500. Through enhanced search engine optimization, we see more targeted as well as expanded outreach of our work to online netizens.”

Serene Koh, Founder, Expedition Agape

See Case Study, Click Here


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Client: FinalBox, Japan

Digital Marketing Consultant Singapore - Portfolio - Facebook Marketing and Advertising - FinalBox logo

“Timotheus is extremely skillful at SNS. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting. He brings great thinking to us. Much appreciated!

Timotheus is extremely skillful at digital marketing. We find his advice on social media marketing as well as strategies to be invaluable. Concepts for content are superb with great copywriting.

He brings many great ideas to us.

He is incredibly talented and knowledgeable. Much appreciated! I wish Timotheus and his team all the best, and would highly recommend any time.”

Mieko Yoshida, Owner, FINALBOX, Japan, 2014

See Case Study, Click Here


Digital Marketing Consultant Singapore - Testimonial - By Kim Chen, AXA“Thank you Tim for your guidance over the digital platform, patiently explaining and guiding me to build up my Facebook Page and even afterward always around to look into the page and remind me of issues to take care of and engaging the followers. For somebody who is not social media savvy, you have been a great help!”

Kim Chen, Financial Services Manager, AXA


Digital Marketing Consultant Singapore - Testimonial - By Elton Pang“I had the privilege and opportunity to hear Tim as the industry guest speaker during the eCommerce marketing strategy seminar.

Tim’s experience in this digital field, past corporate environment knowledge and now as a successful Entrepreneur, shared his insights, views and how-to gaining an edge in the Internet and Social Media.

Great sharing from an Industry Authority!”

Elton Pang, Director Service Operations APAC, Arkadin


Digital Marketing Consultant Singapore - Testimonial - By Ernie Loh“Tim is a person filled with experience and his tips and ideas have been really helpful. Overall, incredibly informative as well as a nice person to talk to as well!”

Ernie Loh, 


Digital Marketing Consultant Singapore - Testimonial - By Kailasam“Tim is very knowledgeable & very honest person. He has wonderful dedicated team of professionals who comes to our level to understanding the business needs.”

Kailasam Vadivelu, Business Owner


Digital Marketing Consultant Singapore - Testimonial - By Ivan Lim“I had the opportunity to attend a talk given by Timotheus. A jovial speaker and one with a wealth of experience. His insights on marketing were valuable to me.”

Ivan Lim, Management Associate, Bunge


Digital Marketing Consultant Singapore - Testimonial - By Rai“The passion and commitment the Tim puts into his assigned area of work is amazing to say the least.

A dedicated professional, Tim always goes that extra mile to deliver quality service / results.

His cool and calm demeanor under pressure helps take off the heat while working under tight schedules. A good team member to have on your side.”

Rai Mahendra, Area Manager, APRO


Digital Marketing Consultant Singapore - Testimonial - By Ivan Chong“Tim was a great team player among our study group, he provided great ideas and insight to the discussion most of the time. It was great to have him in the class.”

Ivan Chong, Marketing Manager


Digital Marketing Consultant Singapore - Testimonial - By Vasant“Timotheus demonstrates his passion for Marketing by continuously sharing his insights of the industry through his years of experience.

He is able to link them with theories and has the ability to understand consumer insights.

He shares his views with others and is a good listener as well. He is also very detailed in his analysis and is meticulous in his work.”

Vasant Kannan, Business Development Manager, Holiday Inn Singapore


Digital Marketing Consultant Singapore - Testimonial - By Lanka“I have had the opportunity to observe Tim’s professional skills as well as interpersonal style.

He is consistently pleasant, and takes on all assignments with enthusiasm and dedication. He is very calm and a focused person.

Regardless of deadlines or other pressure, he always delivers. He knows the best way to get things done in a very smooth way. He is one the best customer oriented person I’ve known in this field.”

SK Lanka, Freelance Consultant


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If you have ANY questions about this article, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes to all!
Timotheus

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

How To Promote Your Business Online - Tasks That Repeat - Part B Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven B

We continue the How To Promote A Business Online series with the 2nd part of the 4-parter – Tasks That Repeat. CLICK HERE if you missed the 1st Part.

Up to speed on this series? Continue reading, my friend.


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Social Media and Social Networking

“Investment in Social Media Will Become a Necessity, Not a Luxury” – Forbes, 2013

The above was reported by Forbes in 2013, and since then this has proven true. The report said that social media will evolve from ‘should have’ to ‘must have’.

How To Promote Your Business Online - Tasks That Repeat - Social Media MarketingAlready, businesses are realizing that they need to integrate their social media efforts with their overall marketing strategy. Many businesses are seeing the impact of social media in terms of lead generation, referral traffic and increase in revenue.

The benefits of social media are many, and they include the following:

  • Create strong branding
  • Increase brand exposure and brand awareness
  • Improves social signals (which is a factor in search ranking algorithm)
  • Enhances buzz marketing; also known as word-of-mouth advertising
  • Increase customer loyalty and trust
  • Improve audience reach and influence

Of all the social media networks currently available, you should definitely be on Facebook, Google+, Instagram and Twitter at the very least. These social networks are very important digital marketing tools that can help businesses create a strong online presence.

However, to achieve that you need to post updates on each social network regularly. Some believe posts must be done daily. That is all right as it doesn’t hurt the brand, unless you are posting irrelevant topics.

For me, I believe in quality postings. And I find that, while it is all right to post daily initially, in time it is more efficient to post during times when most of your fans or followers are online. After all, it is best to fish in the area where and when there are most fishes, right?

After some time, after studying data analytics and insights, you may discover How To Promote Your Business Online - Tasks That Repeat - Analytics can help improve your digital marketing strategythat these optimum times could be just 3 to 4 times a week, these would be specific days and timings when a majority of your fans and followers are online, and watching your Facebook Page, Google+, Instagram or Twitter accounts.

Even then, it takes a lot of time and effort just to do research and find interesting and relevant topics to post. After all, you don’t just always post about your products and services. While people who are your fans and followers are interested in your products and services, they are also interested in news and information related to the field and industry your products and services are within.

And to gather a constant flow of such news and services, besides just information about your products and services, can be daunting. Don’t forget you need to do copywriting.

Don’t just share an online article without adding your own thoughts to it. Social media is about engaging people. You need to write copy that is interesting and engages your fans and followers. Especially when you want them to take action and lead them to your website or make a purchase.

How To Promote Your Business Online - Tasks That Repeat - Photos and videos brighten up a blog post, makes it more interesting, easier to consumeAlso, not all photos look great. So you will need to know a bit of digital imaging to make photos look good enough to capture your audience’s attention.

Remember, your posts will be on your fans and followers’ newsfeed. You need to catch their attention amongst all other postings on their newsfeed. And surveys have found that posts with photos or videos definitely capture people’s attention.

I know all this can be intimidating. Especially for those who are short on time and resources, or who isn’t a fan of social networking. But if you want your digital marketing strategy to be successful, you need to be on social media, and be regularly active on the aforementioned networks. An alternative is to outsource to a digital marketing expert or firm, which is a good idea as you can leverage on their expertise.

When building your social networks, be sure to also engage with your fans and followers. They will interact with you, and leave comments. Be sure to reply to their comments. Even if there are negative comments, do reply.

Take this opportunity to clarify points, convert people to customers, and build good PR and brand that will give a good impression to the public as well as your existing customers. You have an opportunity to build and develop a relationship that is becoming increasingly important to people when deciding who they choose to do business with.

There is another aspect of social media that many businesses often overlook. You can befriend other businesses that are complementary to yours. One of the advantages is that when you like or comment on a post on their social accounts, their fans and followers get to see it. This way, you have just increased brand exposure and awareness to another group of potential new customers.

Besides Facebook, Google+, Instagram and Twitter, here are a few more social media sites that you might like to consider:

  • Pinterest
  • YouTube
  • LinkedIn
  • Social Bookmarking Sites

Blogging

Many business websites have jumped on the blogging bandwagon. This is because they have realized that it is one of the most effective ways to get to the top of search engine results for chosen keywords.

Google and other search engines love such applications. They visit blogs often How to Promote Your Business Online? - Blogging is an essential part of promoting your business online. It is one of the Tasks That Repeatsto re-index the content found there.

Do consider having a blog on your business website. Blog regularly, and your site will get increasingly better results in search engines.

Blogging is one of the repeated tasks that does take up a lot of time, effort and resources. Yet, it is easier and faster to produce compared to articles and press releases. Blogs can be shorter than an article, and has fewer guidelines than a press release.

Do take note that you should apply SEO techniques for maximum effectiveness.

For example, you should focus on keywords, especially long-tail keywords. At the same time, be careful not to stuff keywords into the text. There should be a natural flow to the style of writing.

Also, write in a way that people will enjoy reading your blog, and will want to keep coming back to it. The best is when they like it so much that they subscribe to your RSS feed.

Here are some tips for blogging:

* Most Important Tip: Use keywords in the title, and in one or two paragraphs within the blog.

Keep your blog posts within 800 – 2,000 words

Of course, do not be too restricted by this tip. Write naturally, and let the length be how much it should be. This tip is just a guide.

Add Graphics, Photos and Videos when possible.

These days, people don’t like to read anything with too much text. They only do so when they are really interested, and wish to get more details.

Also, studies have discovered that people prefer blogs, articles and postings with photos, graphic images or videos. It attracts them to the blog, article or posting.

It is a break from the amount of text. It is interesting. A picture tells a thousand words. Plus, it encourages them to dive deeper and continue reading.

Schedule Posts Regularly.

Scheduling a post is very subjective. It all depends on the industry you are in. At the same time, it is ideal for your blog to have a new post on a regular basis.

Start with releasing a new post every 3 days. Monitor the response. Then try to post more often, and see if this schedule attracts more people.

Relevance

Your blog should be relevant to the latest news, happenings and events in the world. Especially if you are in an industry that follows trends, do keep up with it, and keep your blog trendy.

* Tip: Here is a Do Not. Don’t use your blog to rant about something. It is not your anger management tool or punching bag. Keep it professional. Keep it informative.

There are ways to draw and increase traffic to your business website using blogs. You can create more back links when you submit your offsite blog posts to social networking and social news sharing sites.


The Importance of Blog Comments

Your blog offers an opportunity to interact with your customers, and people interested in your product and/or service. Those who make comments are likely to be existing customers or potential customers.

How To Promote Your Business Online - Tasks That Repeat - Engage your customers when they give feedback via comments. Be professional - positive, polite, pleasant.Remember this is your business blog. Keep your responses professional, polite and friendly.

You must always answer all valid questions, reply to comments, and even respond to complaints. The way you handle negative comments and complaints speaks volumes to all watching and following your blog.

First thing to note – do not delete negative comments or complaints. They are also feedback from your customers, and you can learn a lot from these negative comments and complaints, which is very valuable. Your next big product or service could be waiting to be discovered in the feedback.

When people share with you the little things that bother them most about your product and/or service, or what they would like as an ideal addition to it, you are receiving free advice on how to create a new and improved version of your product and/or service, or invent a totally new one. This interaction allows you to garner valuable knowledge that can help your business grow.

Get active on other blogs, too. Comment on blogs that are related to your field, and leave your business website address to create more valuable back links.

But be careful.

There is a thin line here. Do not callously just make a comment in order to advertise for your business. It is frowned upon, and may even be deleted eventually. Write relevant and helpful comments. Leave your business website URL only in spaces provided.


Video Marketing

We live in a culture that grew up watching television shows. It has become a natural thing to do. We watch TV when we awake, we watch it when we come home from school or work, and we watch it on weekends.

It is no surprise that as the Internet bandwidth get wider, and video gets higher in resolution, watching videos on the Internet is gaining popularity. More and more people prefer to watch a video to get information rather than reading for it.

How to Promote Your Business Online? - Video Marketing is the Future

Hence, Video Marketing is the next wave in digital marketing.

It is an ideal method to get a message across to a large audience. More importantly, it is very cost effective, more so than advertising on print or TV. Plus, mass media often has a lot of wastage. Video Marketing can be a form of targeted marketing.

There are a wide variety of options when creating your video. One of which is to educate through the use of slides. It is just like a live presentation. The information is displayed like a slideshow while a narrator explains in further details.

As explained in the Blogging chapter, make good use of graphics and photos to give your video a great visual effect. Sometimes, sound effects and music can add that extra touch to your video, making it entertaining while being informative.

Another option is to use an actual video clip or edit video clips into an entire video. You may also consider combining the use of slides with video clips, too.
Video Marketing is very powerful. It allows you to:

  • Provide Information About Your Products and/or Services.
  • Give Instructions on How to Use Your Products.
  • Deal with Questions.
  • Share Expert Articles.
  • Do Demonstrations.
  • Offer Solutions to Common Problems.
  • Show Amazing ‘Before’ and ‘After’ Results.
  • Conduct Webinars.
  • Share Testimonials.
  • Show Company Overviews.
  • Give a Tour of Your Facilities.
  • Present the Owner of the Company in an Interview.

There are many more uses for video marketing. More importantly, it can meet a variety of marketing needs, such as:

  • Branding.
  • Public Relations.
  • Building Trust.
  • Use it to inform and/or educate people.
  • Use it to grab the attention of visitors, and have them explore your business website further.
  • A lot of people are busy, and always on the go. Hence, they have very little time to read mass amounts of text. They would rather watch a short video.
  • Use it offsite to grab searchers and redirect them to your business website or call your phone.
  • Use it to get rankings for multiple keywords.
  • Use it to spice up external landing pages, and Web 2.0 digital properties.

It is not that complicated to create quality video. But it does require a lot of time, and some knowledge. Do consider a video production company, or have your digital marketing firm add this as part of your digital marketing strategy. This way, you can save time and focus on your business while leveraging on their expertise.


We’ve come to the end of the 2nd Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series.

Here are the other parts:

  1. Tasks That Repeat: 1st of 4-parter
  2. Tasks That Repeat: 3rd of 4-parter
  3. Tasks That Repeat: 4th of 4-parter

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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes,

Timotheus

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

How To Promote Your Business Online - Tasks That Repeat - Header

How To Promote A Business Online? – Tasks That Repeat – Part Seven A

In Part 6 of this How To Promote A Business Online series, we talked about One-Time Tasks. Once those tasks are done, you can commence on the next phase; that is start on the Tasks That Repeat. These will become a regular part of your routine where some are done every month, some every fortnight, some a couple of times a week, and some daily. There may be a few that needs to be done less often, too.

Here is the list of tasks that you will need to do repeatedly, in order to build your digital presence, and drive as much traffic as possible to your business website:

  • Local SEO
  • Natural SEOHow To Promote Your Business Online - Tasks That Repeat 1
  • Directory Submission
  • Web 2.0
  • Social Media
  • Blogging
  • Video Marketing
  • Mobile Marketing
  • Article Marketing
  • Press Releases
  • Pay-Per-Click campaigns
  • Adding Testimonials
  • Testing and Tracking
  • Report Generation

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Dealing with Tasks that Repeat

There are various ways to deal with these tasks that repeat. One of the ways is for you to do them yourself. Another is to delegate to one of your staff.

How To Promote Your Business Online - Tasks That Repeat - Get Digital Marketing Expert to do the job - Digital Marketing Consultant Singapore TimotheusThe best way is actually to subcontract them to a third party who specializes in digital marketing. By hiring experts in this field, you can tap on their expertise. This is especially useful and time saving since this is digital marketing is constantly evolving.

The experts will naturally be always on their toes, and be always updated. This takes up a lot of time and effort. You or your staff may not have the time and resources to be continually updated, unless your staff is specially hired for this role.

Even then, it is quite a monumental amount of work for one person to be constantly at the pulse of all things digital while doing all the tasks required. Leave it to the experts, I say. Most digital marketing consultants or firms can offer you an à la carte option, or a package covering all your online marketing needs.


Scheduling the Tasks that Repeat

While I advocate hiring a digital marketing consultant or firm to do the repeated tasks, I do understand there may be budget constrains for some smaller businesses. As such, when you choose to do the repeated tasks yourself, it is best you learn the digital marketing strategies of each task. Also, you need to plan each task into your work week, with some scheduled fortnightly, monthly and maybe even quarterly.How To Promote Your Business Online - Tasks That Repeat - Schedule The Tasks

Doing these tasks regularly and consistently is vital to the success of your digital marketing plan. I highly recommend that you add each repeated task into your calendar, perhaps with reminders. This will ensure the tasks are done with the frequency that is necessary.


Local SEO and Natural SEO

There can never be enough emphasis on how important Search Engine Optimization (SEO) is vital to the implementation of your digital marketing plan. The concept was introduced in 6 Things You Should Be Doing chapter, to get your digital marketing plan started successfully.

And now, to maintain that success, to keep your local business results and your natural search results ranked high, you must constantly monitor and update this.

Local Business Results

Local business results can impact your business significantly. More traffic will flow to your business website. And as a result, your phone will start ringing more frequently, bringing more business to you.

I have clients who bemoan that their phones hardly ring, even after months of setting up their businesses. Little did they know that they need to be listed in the local business results. It is because their phone number will be listed in the same local business results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleOnce their business is successfully located at the top of these results, people will start calling, inquiring with interest to make a purchase from them. The same can happen for you when you do the same strategy.

And what is this marketing strategy? It is simple. Just submit your business details to the three major local business results sites. When you secure top spots on these sites, do monitor and update your listings regularly, and make sure they are search engine-optimized.

Here are the three major local business results sites that you must be on:

Google My Business

This is, without a doubt, the most important local business result site to be on. Google owns slightly more than two-thirds of online traffic. Hence, being on Google My Business is vital to your success.

Bing

Bing was launched in May 2009 as a fundamental upgrade from Microsoft’s previous efforts into search – MSN Search. It is growing in importance, and hence secures its place as the second major local business results site that businesses must consider.

Yahoo

Once upon a time, Yahoo was a major player in the search field. It has since declined, but still maintained its position as one of the top three major local business results sites.

Follow these 7 essential tips to put your business in the top 10 search results:

1.   Optimize every aspect of your listing with strategic keywords.

2.   Reviews can raise your site’s ranking. Get reviews from your clients.

3.   Acquire back links from local online directories.

4.   Strategically choose the areas you want optimized, even if you need to establish different addresses and phone numbers for other areas.

5.   Always get listed in 4 to 5 categories related to your business.

6.   People love deals. So place coupons with the listings in order to increase conversion rates.

7.   This is a little known trade secret – when naming your YouTube videos and photos, use your keywords in the title.

Local business results pick up on select keywords, and use different local How To Promote Your Business Online - Tasks That Repeat - Keywords to Get Your Website Ranked On First Page On Googlemodifiers when ranking listings. The challenge is that most listings will include address, phone number, maps and directions to your physical address, website address, and customer reviews.

So what will improve your chances of higher rankings? It is customer reviews. Listings with the best reviews containing targeted keywords, in addition to location modifiers, will find their way to the top of the search results.

It is not enough to be listed on the three major local business results sites mentioned above. You should seek out other directory listings, and be on them, too.

Regularly track any changes in your business, and update your listings so that they remain relevant and consistent with your website and other online collateral. It will also help you monitor what works, and what doesn’t.

Also, be patient. This is not something that can happen overnight. Give it 3 to 4 weeks for the results you desire.

Natural Results

Natural results are basically results that you do not pay for. They are generated by search engines, and often referred to as organic results.

How To Promote Your Business Online - Tasks That Repeat - Get Your Website First Page On GoogleThey are typically placed below local searches with map, and paid search results. Most people would consider these to be the most valid type of search results.

It is possible to achieve a variety of listings in the natural results. To be included in natural results, you must have relevant content, especially content that has been search engine-optimized.

Search engine rankings can include the following:

  • Your Main Business Website
  • Social Media Content
  • Social Bookmarks
  • Directory Listings
  • Articles
  • Blog Posts
  • Videos
  • Press Releases
  • Other Web 2.0 content
  • Landing Pages

As mentioned before, keyword research is vital to the success of your business website, especially ranking in the natural results of search engines. So do not take this step lightly. Remember, relevance of your content is essential to placement.

Here are the other ranking factors that can cause an impact on your rankings:

  • Keywords in Content.
  • Keywords in Page Links.
  • Congruency and Consistency in Content.
  • Back links.
  • Links Pointing Back to Your Business Website or Content.
  • Google Page Rank.

When you are able to get more back links to your business website, you will get higher ranking in search results. So do get links to your site from local directories, blogs, article marketing, social bookmarks, and video marketing.

In fact, good relevant content, with keywords and back links can assure you of being at the top of many categories within a given period of time.


Directory Submission

Links are one of the keys to getting listed high in search engine results. Focus on getting your business website listed in as many places as possible.

One of the excellent places to list is on directories. Directory submissions get How To Promote Your Business Online - Tasks That Repeat - Get Listed on Directoriesyour business website’s link out there. Do not let naysayers tell you that business directories are outdated. They still have great value in getting back links to your website.

When you get listed in directories, you validate your company’s existence for search engines. This creates back links and citations that help the search engines index your company.

==> CLICK HERE for List of Directories to get listed on for FREE <==

Newer directories with Web 2.0 capabilities, such as adding reviews, results in creating even more content for a site. This means better natural search results and local search results for your business.

Your presence in relevant directories will get you near the top of results. As a result, your website traffic and phone inquiries will increase. This is why directory submissions are a solid part of any digital marketing plan.

But be wary when someone offers you a directory submission service that submits to hundreds or thousands of directories. These services most probably submit to low quality directories that Google frown upon.

What you want is to submit manually (either by you or a true digital marketing expert) to a handful of good web directories that have a real human reviewing each submission. Most directories are free of charge. Some may have a fee associated with them. If it is a reputable and powerful directory, it is definitely worth the investment.

Directories that you should submit to are as follows:

  • Major Directory; for example Yahoo Directory where Google crawls all the time.
  • Local Directories, and Specific Group Directories.
  • Industry Specific and Niche Directories.
  • Phone Listing Directories.
  • Review Directories. These directories serve a variety of purposes, such as:
    • Back links
    • Reviews
    • Local Rankings
    • Building Customer Trust
    • Citations

This is becoming one of the most important reasons to have your business in Review Directories. It is a 3rd-party endorsement of your business, and is a vote of confidence that Google can rely on in order to place your business at the top of search results.

Citations also create credibility in the eyes of search engines. In other words, the more citations you have, that are linked from other reputable sites, the better for you.


The Importance of Web 2.0

Web 2.0 refers to applications on the Internet that allow users to interact. Social networks, video sharing sites, wikis and blogs are some examples of the more commonly used Web 2.0 applications.

How To Promote Your Business Online - Tasks That Repeat - Get on Web 2.0Businesses use them as an effective part of a digital marketing campaign. In fact, because of the interactivity of these types of applications, many companies use them as an excellent resource for feedback.

The feedback received offers a wealth of opportunities:

  • Comments and suggestions from customers is very important feedback. It offers you insights to your products and/or services that otherwise is almost impossible to get, or will cost a lot to acquire.With the feedback received, you can tweak your products, improve your service, and better serve your customers. You can now be on target with their needs.
  • Testimonials received by customers can help you build credibility and trust. When others see these testimonials, they are more likely to buy from you.
  • Complaints are opportunities. Deal with them with patience, goodwill and professionalism. As you do so, you strengthen your brand and your reputation for good customer service.

Another usefulness of these Web 2.0 applications, a major one that drives traffic to your business website, is to create back links to your site. To that end, you will need to make comments on these sites, with links back to your own sites.

You will also need to create and update your own blog, videos, and social network identities so that you can share useful information to potential customers. Fans and followers can then easily share all this with others. You are now opening your business to explosive massive growth.

When embarking on any writing on the Internet, remember to use keywords strategically in your content, and keep it search engine-optimized. Again, this will ensure that you get the best ranking possible in relevant searches.

Currently Google, the leading search engine worldwide, loves Web 2.0 content such as:

  • Videos
  • Articles
  • Press Releases
  • Hub Pages
  • Squidoo

Therefore, careful use of search engine-optimized content on these sites will help give you the ranking you want in the search engines.


We’ve come to the end of the 1st Part of Tasks That Repeat. This is a 4-parter within the How to Promote A Business Online series.

Here are the other parts:

  1. Tasks That Repeat: 2nd of 4-parter
  2. Tasks That Repeat: 3rd of 4-parter
  3. Tasks That Repeat: 4th of 4-parter

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If you have ANY questions about this post, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Thank you for reading this.

Best wishes,

Timotheus