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Project: Video Marketing
Client: CMI Invest Pte Ltd
CMI INVEST PTE LTD is a company that identifies investment opportunities that bring optimal returns for traders and investors.
Country: New Zealand
Digital Marketing
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Challenges Faced by CMI Invest
Not many know of NoaFX, or the powerful MT4 trading platform they provide. The challenge was to create brand awareness of NoaFX’s MT4 trading platform while at the same time educate consumers about a better way of Forex Trading.
Solution for CMI Invest
Video is the future.
It is easy to consume and engages the human emotions.
Also, it can convey ideas and concepts very quickly within a few seconds to minutes.
That is why more and more businesses are using videos to promote their products and services.
And that was how we convinced CMI Invest Pte Ltd to invest (no pun intended) on producing a video for their online marketing strategy.
Here is the video we created for them:
Videos used to take up a lot of time and effort.
It still does, but at a fraction of the time compared to before.
This is because the technology has advanced.
Still, like any video, we started with the script.
Then the storyboard. The designers and programmers then took the storyboard and script to the next level. And they created the above video.
This video is also part of a strong online marketing campaign that included SEO, Social Media Marketing, landing pages, autoresponders, Facebook Advertising (PPC), and more.
Results
There was an increase in brand awareness, particularly for the target audience.
There were more than 1,000 Likes for the Facebook Page in a short time, and it is still growing daily.
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