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Introduction
Hey there, fellow entrepreneurs! Ever feel like your blog’s become a ghost town? Crickets chirping, tumbleweeds rolling… you get the picture. It can be frustrating to pour your heart and soul into creating amazing content, only to see tumbleweeds instead of a thriving audience.
But fear not! Today, I’m here to share a secret weapon that can help you breathe new life into your blog and attract a flood of fresh faces: repurposing content on Medium.
Now, before you raise an eyebrow, repurposing isn’t some lazy shortcut. It’s a smart strategy that allows you to stretch the life of your existing content, reaching a whole new audience on a powerful platform.
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Why Medium? Here’s the Lowdown
Medium is a massive online publishing platform with millions of active monthly readers. It’s a fantastic space to share your expertise, connect with like-minded individuals, and – you guessed it – drive traffic back to your website.
Think of it like a bustling marketplace overflowing with potential customers. By repurposing your existing content on Medium, you’re essentially setting up a new shopfront in this thriving market, attracting a whole new set of eyes (and hopefully, loyal readers) to your brand.
Repurposing Magic: Breathe New Life into Old Content
Let’s face it, creating high-quality content takes time and effort. But with repurposing, you can squeeze even more value out of your existing pieces. Here’s why it’s a brilliant strategy:
- Saves Time: Repurposing content takes a fraction of the time it takes to create something entirely new. You’ve already done the heavy lifting, so you can focus on tailoring it for a new platform.
- Expands Reach: By showcasing your expertise on Medium, you’re reaching an entirely new audience who might not have discovered your blog yet.
- Refreshes Ideas: Repurposing allows you to present existing information in a fresh format, keeping things interesting for both you and your readers.
What Types of Content Can You Repurpose?
The beauty of repurposing is its versatility. Here are some content formats that shine on Medium:
- Blog Posts: Break down longer blog posts into bite-sized, easy-to-digest pieces perfect for the Medium audience.
- Infographics: Turn complex data visualizations into captivating visuals for Medium.
- Videos: Extract key points from your video content and create engaging text-based articles for Medium.
Medium Loves Short & Sweet: Tailor Your Content
While blog posts might reign supreme on your website, Medium prefers shorter, more concise content. Here’s a tip: aim for around 500-700 words, focusing on delivering the most valuable information in a clear and engaging way.
Introducing Your Secret Weapon: Wealthy Affiliate
Now, let’s talk about the secret weapon I mentioned earlier: Wealthy Affiliate (WA). As a fellow entrepreneur, I can’t recommend this platform enough.
Here’s the deal: WA is a one-stop shop for everything you need to build a successful online business, including powerful tools to streamline your content creation process.
Wealthy Affiliate can help you repurpose your blog posts for Medium.
Click image above to join Free Starter membership now!
We’ll be diving deeper into two of these fantastic tools: Niche Research and Writing Tasks (AI Tool).
Niche Research: Unearthing Untapped Content Opportunities
Creating engaging content starts with understanding your audience. WA’s Niche Research feature is like a treasure map, helping you identify hot topics and discover profitable niches within your chosen field.
Here’s how you can leverage it:
1. Head over to the Hubs section within WA.
2. Go to “Niche Research” section. There are many sub-sections with ideas for blog posts.
3. I recommend scrolling down to the “Interactive and Q&A Content Research” sub-section.
4. Look for the “Q&A / FAQ Style Posts.”
5. Click the “+” button next to the words: “Q&A / FAQ Style Posts.” A popup will appear like the one shown below. Here, WA will suggest relevant Q&A/FAQ style posts, which are perfect for the Medium audience.
6. Click the “+” button next to topics that pique your interest. It will be added to your list of Writing Tasks.
Get the Niche Research feature at Wealthy Affiliate.
Click image above to join Free Starter membership now!
Crafting Compelling Content with Wealthy Affiliate’s Writing Tasks
Now, let’s use WA’s Writing Tasks to transform your niche research findings into a Medium masterpiece!
1. Scroll to the “My Writing Tasks” section. You should see the title of the blog post idea that you have just added.
2. Click on the “Write Article” option.
3. You will be brought to the “Article Designer” page.
4. Select “Blog Post” as the Type of Content you intend to write.
5. The title of the blog post you intend to write should be automatically added to “Article Topic“.
6. Specify the “Content Length”. For posts on Medium, aim for around 500-700 words.
7. Craft Your Outline: Click “Create Content Outline.” WA provides a flexible outline builder where you can capture your key points. Don’t hesitate to edit and refine it to perfectly structure your Medium post.
Here’s a Pro Tip: While the outline is a great starting point, feel free to inject your own personality and voice. After all, that’s what makes your content unique and engaging!
8. Generate Content with the AI Author: Now comes the magic! WA’s AI Author will use your outline to generate a draft based on your chosen niche and content style. Click “Author Settings.” Then choose “Create with AI Author” and click “Pick an AI Author.”
9. Select the “Conversational Blogger” option for a friendly and engaging tone, perfect for Medium.
10. Click “Create Article” button. And voila! Your article will be written by the AI in a few seconds!
Get the AI Writing Tools at Wealthy Affiliate.
Click image above to join Free Starter membership now!
Remember: The AI Author is your helpful assistant, not a replacement for your own creativity. Review the generated content, edit it to your liking, and add your personal touch.
Optimizing Your Medium Post for Success
Once you have a draft you love, it’s time to polish it for the Medium audience. Here are some optimization tips:
- Formatting for Readability: Break up your text with bullet points, subheadings, and short paragraphs for easy skimming.
- Visual Appeal: Include high-quality images, GIFs, or even embedded videos to keep readers engaged.
- Link Love: Strategically include relevant internal and external links. Don’t forget to link back to your website to drive traffic there!
- Hashtag Hero: Utilize Medium’s tagging system to categorize your post and increase discoverability.
- Headlines & Openings that Captivate: Craft a compelling headline and a captivating opening to grab readers’ attention from the first sentence.
Publishing on Medium and Driving Traffic Back
Ready to unleash your repurposed masterpiece on the world? Here’s a quick guide:
- Create a Medium account (if you haven’t already). It’s a simple process!
- Copy and paste your optimized content from WA to Medium.
- Explore Medium’s publishing tools and formatting options.
- Don’t forget the CTA! Include a clear call to action at the end of your post, inviting readers to visit your website or subscribe for more valuable content.
- Link Love, Round Two: Link to relevant pages on your website within your Medium post for a seamless user experience.
- Optimize Your Profile: Include a link to your website in your Medium profile to make it easy for readers to find you. Once again, here is my Medium profile shown below:
Repurposing Success: It’s All About Consistency
Building a thriving online audience takes time and consistent effort. Here’s the key: experiment and refine your Medium strategy over time.
Analyze what resonates with your audience, and keep creating valuable content that positions you as an expert in your niche.
The Wealthy Affiliate Community: Where Entrepreneurs Connect
Remember, Wealthy Affiliate isn’t just about the tools (although they’re pretty awesome!). It’s a vibrant community of entrepreneurs and bloggers who are on the same journey as you.
Join WA and connect with like-minded individuals who can offer support, share insights, and keep you motivated.
You Get My Bonus!
When you join the above program, I will be your mentor. I will guide you, help you succeed as an online entrepreneur, and make money.
How to Drive New Traffic to Your Blog with Medium?
Timotheus Final Thoughts
By combining the power of repurposing content with the amazing tools and community support offered by Wealthy Affiliate, you can transform your blog into a traffic magnet.
So, what are you waiting for? Start repurposing your content today and watch your Medium presence (and website traffic!) flourish.
Now go forth and conquer the online world!
Feel free to leave a comment below and share your experience with repurposing content or your journey with Wealthy Affiliate. I’d love to hear from you! Or if you have ANY questions, or anything to clarify, please drop a comment below. I will be happy to help you.
I wish everyone good heath, wealth, and success!
Timotheus
Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor