On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

Hi Everyone! This is the 11th episode of Digital Marketing 101 series. And this series is about 12 On Page SEO techniques.

I am presenting each of these techniques as individual blog posts. Today, I am discussing the 8th of the 12 techniques that is about Not Having Duplicate Content.

What is Duplicate Content? How to make sure your website has no duplicate content? Let’s discuss this now.

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Watch: On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

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Or if you prefer to Read, continue from here.

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Here is something important that you, as a digital marketer, must know. Google and all search engines dislike duplicate content.

So, make sure that your website does not have any.

Duplicate content is content that appears on the Internet in more than one place. This means that your content should appear at a unique website address, and nowhere else. If it does appear on another website address, you have duplicate content.

When your website has duplicate content, your website can get heavily penalized. And this can impact your website or web pages’ search rankings.

You should not copy content from other websites.

Also, do not have the same content on other pages of your own website.

If you need to create similar content on another page or website, use the 301 redirect. Do it from the duplicate page to the original page.

This will inform search engines which is the correct original page, and which to rank for. As such, this can positively impact your page’s ability to rank well too.

Another option is to use the canonical tag. The canonical tag informs search bots which is the original content. As such, which page should actually be credited for ranking.

If you are not how to do canonical tags, speak to your webmaster about this.

Important Tip – To safeguard against content scrapers, add a self-referential rel=canonical link to all your existing pages.

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On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

Timotheus Final Thoughts

Do you have any questions about Duplicate Content? Let me know in the comments below.

In my next blog post, I will share about another On Page SEO technique, and that is Broken Links. Remember to join my I Love Passive Income community to get updated whenever I publish a new blog post.

Would you like to get more training and learn more about On Page SEO? Here is a resource filled with information and lessons about digital business and digital marketing.

You can join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.

There is some free training as well as really powerful tools and features to help you do digital marketing for your online business.

If you have ANY questions, or anything to clarify, please drop a comment below. I will be happy to help you.

I wish everyone great wealth and success.

Timotheus
Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor