Product Launch Formula Review – Scam or Legit?

Spread the love

Disclosure: Some links here are affiliate links. I get a commission if you buy, but you don’t pay extra. This supports my blog and lets me share quality content. I only suggest what I trust and use. Thanks!

Product Launch Formula Review

Recently, I came across this course. And I cannot help but recall the time when I was doing private label products. And wonder if this training could have helped my business be more successful? Did some research, and sharing my thoughts on this in my article – Product Launch Formula Review – Scam or Legit?

I am intrigued by Product Launch Formula. Some years back, I created private label products and sold them on my eCommerce site. I attended a workshop that taught me how to produce black label products, and sell it on Amazon. It was not easy.

There are so many things to consider when launching a product. So many steps to take note of. My experience with that workshop has taught me that a product launch is essential for the success of a business.

So now, having been introduced to this course, I am considering whether it will help me with my private label eCommerce business. Let us explore.

Would you like to learn how to start and grow an affiliate marketing business? Join my I Love Passive Income community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.

Product Launch Formula Review – Scam or Legit? – The Overview

Name: Product Launch Formula

Owner: Jeff Walker

Website URL: www. productlaunchformula. com

Price: $1,997 or monthly payment of $397 over 6 months

Product Launch Formula Review – Scam or Legit?

Review Author Name: Timotheus

Value for Money


Product Launch Formula can help you sell anything online. Comprehensive and step by step guidance on how to launch a product for your business success. What will you get from this course? Is it legit? Click to read more.


What is Product Launch Formula?

It is a comprehensive course that teaches you how to launch online products in any niche. The program is very organized, and you will be guided every step of the way. You will learn how to start a business from scratch, and then build and grow the business to success.

If you already have a business, the formula teaches you how to grow that business fast.

Who Owns Product Launch Formula?

The owner of Product Launch Formula is Jeff Walker. As I read his bio, I feel I can so relate to him. Like him, I too used to work at corporations. After years of making millions for others, I decided to start my own online business, and make money for myself.

Jeff, too, started to work from home, and experimented with internet marketing. He spent years honing his formula to generate a successful product launch. With Product Launch Formula, he coaches people on how to launch a product, and make millions of dollars. Today, his launch strategy is responsible for many successful online business owners.

What Are The Packages & Prices For Product Launch Formula?

Now that you see all the great value of the Product Launch Formula, here is the price for it.

It is $1,997 or monthly payment of $397 over 6 months.

Who Is Product Launch Formula For?

  • Internet marketing newbies
  • Experienced marketers
  • New entrepreneurs
  • Experienced entrepreneurs
  • All the above who would like to launch a product successfully

What Are The Prerequisites For Product Launch Formula?

Well, for one, you should have the budget to purchase this course. See Packages & Prices further down.

Also, it is best that you know how to use the computer, surf the Internet, and how to use apps.

Plus, you must be ready to work hard. This is not one of those ‘push one button’, and everything gets done for you thing. Like any business, you must put in time and effort to reach success.

Also, do take note that this is not a get rich quick scheme. A legit business takes time to build and grow. A business is a long term investment that will yield long term results.

What Do You Get With Product Launch Formula?

The Product Launch Formula Coaching Program – 9 modules

Module 1

Jeff teaches you the core strategies and tactics to apply to all types of launches.

Module 2

You learn to develop your launch story by digging deep into a problem. You will also learn how to provide the solution. This is critical for the marketing to be successful.

Module 3

About the Seed Launch and the Quick Launch, The Seed Launch is when you do not have a product or list, The Quick Launch is when you have a product, and you want to make money quickly.

Module 4

Good pre-launch content is very essential for the success of your product launch. This module will have you learning about the Internal Launch to help you create good pre-launch content.

Module 5

Case study time. Jeff will show you real pre-launch videos from his students. He will analyze them, and teach you what is wrong, and right about the videos.

Module 6

The third type of launch – the JV Launch – is taught here. Jeff goes through sales videos, and you get to learn from many real life examples.

Module 7

Surprise! There is more than 3 types of launches. There is the Evergreen Launch. And Jeff tells you all about this in this module.

Modules 8 and 9

New modules for 2020. No information provided yet. Will update when I find out.

What Else Do You Get From Product Launch Formula?

  • Email swipe copy and Jeff’s $7 million dollar Product Launch Swipe File
  • A targeted timeline
  • Checklists to help you stay on track for each of the modules above
  • Product Launch Formula templates, hot seats and case studies
  • Complete videos and scripts of launches in various markets – Jeff does full breakdowns
  • The Business Launch Formula – how to sustain your business growth by going beyond launches, also how to build your entire business with launches
  • Facebook Product Launch Formula Owners Alumni Group – I read from members that this is a very excellent community
  • 12 months follow up Coaching Calls with Jeff’s Platinum Coaches
  • 12 months access to Private Forum with Jeff, the Platinum Coaches, and his team

What Are The Bonuses Offered At Product Launch Formula?

From what I researched, there are quite a number of bonuses that comes with this course. Here they are:

  • Launching your email list – build your email list, which will be your most important asset
  • Product Creation Code
  • Ticket to LaunchCon – 3 days of networking and learning the latest cutting edge launch strategies
  • Ticket to PLF Live 2020 workshop – training in per person by Jeff!
  • Valued bonuses including Live Launch training, Your Tech Stack Quick Start, The Launch partnership, and more

What Is The Product Launch Formula Workshop?

Here is something interesting that I found from my research about Product Launch Formula. Jeff Walker gave some free online training on his YouTube channel. It is called the Launch Masterclass series. Here is the sneak preview he recorded before he released the series.

In the videos, Jeff shares his knowledge and experience. Very valuable lessons. Here they are:

Launch Masterclass Lesson 1 – How to Launch

Jeff talks about how to build an audience, and a product. It is ok if you have no experience or starting from scratch. He shares the formula for delivering value. With value, you will lead to a great launch and lots of sales. Here is the video:

There is also a Lesson 1 Action Guide – How To Launch, that you can download for free.

Launch Masterclass Lesson 2 – Your Launch Journey

This gets more interesting. Jeff teaches that there are three main types of launches. You can use these launches for any type of business, and at any stage of your business. You can use them for your business that is just starting out, or you can grow it to a 7 figures success.

There is also a Lesson 2 Action Guide – Your Launch Path, that you can download for free.

Launch Masterclass Lesson 3 – Your Launch Blueprint

Wow! He is so generous! He gives a blueprint for your launches. It is a roadmap that is easy to follow. And contains a breakdown of his launch process. In the video, he walks through that process. You will need the free blueprint as you watch this video. See the download link below.

There is also a Lesson 3 Action Guide – Your Launch Blueprint, that you can download for free.

Launch Masterclass Lesson 4 – Getting You Launched

Have you ever been approached for a sale in a way that makes you cringe, or have your red flag antenna way up? This training by Jeff teaches you how to do your launches right. You will learn how to give massive value, and ask for a sale in the correct way. Knowing how to pivot to the sale naturally can be the game changer that will sky rocket your sales and revenue

There is no download for this video. So far, this is incredible, right?

Can Your Make Money With The Product Launch Formula?

Many entrepreneurs have learned from Jeff, and applied the formula with great success. Here is one of his students sharing how she went from zero to $100,000 with the Product Launch Formula.

I am impressed by this testimonial. How about you?

What are the Pros of Product Launch Formula?

  • Very comprehensive course
  • Step by step guidance on how to launch a product
  • Very focused on product launches
  • Knowledge learned can be applied to all industries

What are the Cons of Product Launch Formula?

  • Costly but does have good value for money
  • System is saturating the market
  • May not work for everyone
  • There are cheaper options
  • Course opens only once a year

Would you like to learn how to start and grow an affiliate marketing business? Join my I Love Passive Income community for more tips and useful business information. Simply fill in the details below, and you will receive an email with instructions on how to join this invaluable community.

Product Launch Formula Review – Scam or Legit?

Timotheus Final Thoughts

VERDICT: Legit, but …

Product Launch Formula is definitely not a scam. Jeff Walker has produced a very good product that has helped many entrepreneurs.

But one entry barrier is definitely the price. At nearly $2,000, it is costly. Sure, on the flip side, it can be said that there is a lot of value here. A lot of valuable training and information offered for that price. So much that it is surely value for money.

Personally, I do see the value. At the same time, I am hesitant to purchase the course. I like passive income, which is why I prefer to do affiliate marketing. And it sounds like to succeed with this course, you must put in a lot of hard work.

And from what I see, based on my experience, the course alone is not enough. One would need marketing tools like a reliable keyword research tool, a web hosting service provider, domain name, email service provider, and maybe more. So, that means the total money to spend will be more than just $2,000.

Another thing that is making me hesitate are the events – PLF Live and LaunchCon. They seem to be held in the United States. And it will not be cheap for me to fly from Singapore to USA. Why are they not making the events online?

And yet, after all that I have said, I am keen to try the Product Launch Formula. Especially to see if it can help me create a product, or increase sales for my existing products on sale at my eCommerce stores. Maybe, for a start, I will look at the Product Launch Formula Workshop?

If you find the cost of the course too high for you at this point of time, take a look at a more affordable course that I am doing right now. It has helped me with my online businesses, and I made money. See the information below.

You can join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.

There is some free training as well as really powerful tools and features to help you do digital marketing for your online business.

My #1 Recommendation
Get your Free Starter account Now!

Join the Wealthy Affiliate as a Starter member for Free! And get access to free training on starting and growing an online business as well as many free features and tools (including powerful keyword tool). Plus, you get to create a website hosted on the Wealthy Affiliate server for free.

You Get My Bonus!

When you join the above program, I will be your mentor. I will guide you, help you succeed as an online entrepreneur, and make money.

If you have ANY questions, or anything to clarify, please drop a comment below. I will be happy to help you.

I wish everyone great wealth and success.

Digital Marketer, Lecturer, Amazon Bestselling Author & Cancer Survivor

Leave a Comment

Your email address will not be published. Required fields are marked *